On December 18th, Liubiju, a long-established intangible cultural heritage brand, was located in the Liubiju Museum at No. 3 Qianmen Grain Store Street, with guests gathering. Liubiju and Hema Xiansheng jointly launched the joint old Beijing 28 sauce. With a history of nearly 600 years, China's time-honored brands and new retail pioneers hold hands, so that the old products that carry the memory of the Four-Nine Cities will make a new appearance and wonderful return with young and trendy packaging.
Embracing new retail is now the development trend of long-established enterprises. The former is eager to gain the favor of young users, and the latter is optimistic about the "bring-your-own traffic" of the old brand. As the inheritor of the national intangible cultural heritage technology - Liubiju pickle making technology, Liubiju has always combined the essence of adhering to the old with meeting the new needs. The joint old Beijing Erba sauce is a product with great cultural characteristics of old Beijing in the dipping sauce sauce. It is blended in a 2:8 ratio of tahini and peanut butter. When used in shabu lamb, the taste is fresh and sweet, and it is the classic sesame sauce dipping sauce that the old Beijingers love to eat, know how to eat, and can eat.
In terms of marketing promotion, after many rounds of creative proposals, the two sides finally chose the design style of product storytelling and story scene, and designed a virtual national tide master box horse, so that it crossed to the old store of Liubiju Qianmen decades ago, experienced the magic of "playing sauce" in the side food store of that year, and brilliantly presented the combination of classic products and modern art.
The head of the brand market of Shounong Food Group said that this cooperation achieves complementary advantages, mutual benefit and win-win results, leads the trend of domestic goods, and will also increase the opportunities for more high-quality products and new retail cooperation within the group. The person in charge of the commodity department of Hema Beijing said, "The long-established brand is rooted in the local area, and after a long period of precipitation, it can best represent the eating habits of my residents." Across the country, Hema will continue to strengthen its joint name and cooperation with local time-honored brands to discover more hidden local delicacies. ”