Qilu Evening News Qilu One Point reporter Chen Ying
In the name of EQ, create a sustainable travel future; in the name of S, "electricity" bright luxury pure electricity new pattern. Today, the new EQS, the flagship model of the Mercedes-EQ brand, officially landed in the Chinese market, bringing four models - the new EQS 580 4MATIC, the new EQS 450+ Pioneer Special Edition, the new EQS 450+ Deluxe Edition and the new EQS 450+ Pioneer Edition to meet consumers, and the manufacturers suggested retail prices from 1,518,600 yuan to 1,079,600 yuan.
As a leader in smart electric vehicles, the new EQS is the first model based on the Mercedes-EQ large-scale pure electric model architecture (EVA) platform, and the industry's first large pure electric luxury car. While enriching the Mercedes-EQ product range, it has also become an important milestone for Mercedes-Benz on the road to "full electric", refreshing the benchmark of the luxury electric vehicle market from multiple technical dimensions. With a pioneering luxury design based on pure electric architecture, electric luxury with both safety and control, convenient and efficient digital luxury and people-oriented technology luxury, the new EQS has created a new pure electric market segment, and will be committed to providing Chinese customers with high-quality luxury electric travel options that meet the times.
"For 135 years, Mercedes-Benz has continued to lead the automotive industry in technology, design, safety and many other aspects, setting the benchmark for luxury cars. Today, we are determined to continue to drive continuous change in mobility in the pioneering luxury and sustainable mobility sector, relying on the 'total electric' strategy. Mr. Jan Madeja, President and CEO of Beijing Mercedes-Benz Sales & Service Co., Ltd., said, "The new EQS offers the ideal combination of pioneering luxury and sustainable mobility concepts, combining driving pleasure with reliable quality. We have long been committed to providing Chinese customers with new luxury products and 'heart' luxury services, and the new EQS is the latest proof that we are bringing this dream to life." ”
"From 'electric first' to 'fully electric', in mercedes-Benz's development blueprint, we not only accelerate the improvement of the product matrix, but also focus on the construction of service experience and digitalization, and how to create a pioneering and luxurious lifestyle for consumers." Mr. Zhang Yan, Senior Executive Vice President of Beijing Mercedes-Benz Sales Service Co., Ltd., said, "We are committed to customer-oriented and customer-oriented, solving the worries of buying, using and charging for electric vehicle users, and the 'heart' luxury service experience is our commitment to consumers." ”
"As the first all-electric model in the luxury car segment, the new EQS delivers a range of more than 800 km and breaks the world record for wind resistance for mass production vehicles with a drag coefficient of 0.20. In addition, it is also equipped with a series of industry-first technologies such as MBUX super-joint screen, becoming a well-deserved representative of intelligent luxury electric vehicles. Mr. Duan Jianjun, Chief Operating Officer of Sales and Marketing of Beijing Mercedes-Benz Sales Service Co., Ltd., said, "In the name of S, the new EQS combines design aesthetics, intelligent technology and electric driving into a new pattern of electric flagship vehicles. ”
Electric exclusive design luxury outlines the avant-garde aesthetics of the times
The new EQS perfectly integrates the design concept of "sensuality and purity" with the luxury of the pioneer, depicts the design beauty of the pioneer between the beautiful lines, and portrays the luxurious atmosphere with ingenuity.
Bowed body. Born for stunning, more sustainable travel - the new EQS is based on the pure electric platform forward development of the "bow body" arc to the end, combined with the "seamless" body design aesthetics, exudes the elegant beauty of a coupe, the cockpit front provides a generous seating space for the passenger compartment, and creates a new fashion of electric travel. The new EQS adds a luxurious effect to the beauty of the design: the body has undergone many aerodynamic optimizations, breaking the world record for existing production cars with a stunning drag coefficient of 0.20, with an effective air resistance area as low as 0.5 square meters.
Extra-long size. As the industry's first large-scale all-electric luxury sedan, the new EQS has a 5,227 mm long and 3,210 mm wheelbase, which is comparable to the magnificent size of the S-Class, providing nearly 1 meter of rear legroom, creating the flagship and driving comfort of the electric luxury era.
Flagship Light. As the flagship product of the EQ brand, the new EQS "three-bar" digital meteor shower headlights are in the same vein as the S-Class sedan, the three light spots highlight the S-class identity, and the daytime running lights echo with the tail 3D through-the-loop taillights, interpreting the aesthetic style of the ring of time and space with extraordinary style.
Luxurious interior. Inside the car, the new EQS comes with an AMG-inspired kit or an electric art kit to guarantee a personal choice. At your fingertips, the new EQS offers a luxurious vibe with Nappa leather seats, diamond lattice stitching and pressure-sensitive buttons for Parisian stud embellishments. The rear seats can be equipped with comfort components including shoulder and neck heating system, seat heating enhancement, hot stone massage effect and more, creating an S-class level of comfort.
Fantastic atmosphere. The new EQS is equipped with a 64-color ambient lighting system and is equipped with 11 theme colors to create an S-class dream atmosphere, and the exclusive fragrance , "Linen Mood No. 6", can be traced back to mercedes-Benz's first electric car "Mercédès Electrique" in 1906, which is enhanced in the fragrance and pays tribute to the classics with the heritage of history.
Travel green. As a pioneering example of "full electric", the new EQS was born at Mercedes-Benz's first carbon-neutral plant, Plant 56, with up to 287 components of the vehicle applying a total of 82.3 kg of recycled materials, conveying the concept of green mobility in luxury quality.
New exclusive electric platform for efficient and reliable travel
The new EQS is based on the positive development of the EVA platform, providing an efficient and reliable travel experience for the pioneers of the times.
With abundant energy storage, the new EQS helps a variety of travel needs. It adopts NCM811 ternary lithium battery, equipped with a power battery of up to 111.8 kWh, to achieve a maximum of 849 kilometers of ultra-long cruising range under CLTC conditions, covering the multi-scenario travel mode of the forerunners of the times. Based on a 400-volt high-voltage battery system, the new EQS replenishes power from 10% to 80% in 48 minutes under 110 kW DC charging conditions, and from 10% to 80% in up to 37 minutes under certain charging power conditions (charging power of 145 kW), making it easy for this long-lasting flagship luxury model to quickly replenish energy and be ready to go.
With strong power, the new EQS creates efficient power performance. The new EQS is available in a variety of power versions with a maximum power rating of 380 kW and an acceleration of up to 4.4 seconds from 100 km/h, providing an enjoyable experience in seconds. The new EQS also provides customers with up to 4 driving modes and 3 energy recovery modes, whether they are keen on speeding or pursuing leisurely walking, the new EQS can fully adapt to the driving habits of each customer.
With intelligent four-wheel drive, the new EQS creates a superior driving experience. The new EQS 580 4MATIC is equipped with an intelligent, timely 4WD 4MATIC system that enables up to 10,000 on-wheel power monitoring per minute, with timely adjustments between minutes. The new EQS is also equipped with air suspension, which can intelligently adjust the height of the body at different speeds, facing different road conditions, always calm and stable, driving and riding.
With quality and safety, the new EQS builds a reliable travel experience. The new EQS adopts a steel-aluminum hybrid body structure, and the battery module is located in the collision avoidance area under the body and has undergone multiple protections to escort the travel safety of the electric era with the strict standards of excellence. In addition, the new EQS has undergone extensive testing before launch, conducting about 5 million kilometers of vehicle testing worldwide and more than 100,000 kilometers of actual road testing in China; MBUX super screen has undergone up to 96 standardized tests, and the vehicle system integration test has undergone nearly 50 versions of high-intensity testing in 10 months. The new EQS has also passed the European E-NCAP five-star safety evaluation, providing electric customers with the level of ingenuity and safety of the star emblem.
Service-oriented, the new EQS also enjoys high-quality "air management station" five "star" charging services, covering all-scenario experiences from home smart charging wall boxes, public charging piles, valet charging services in urban hotspots, roadside assistance charging services, and Mercedes-Benz exclusive charging stations. Among them, the plug-and-play service that Star Companion will launch will allow customers to enjoy the sensorless start-up charging service that almost does not require manual operation; as of December 2021, more than 400 star stations in 106 cities across the country will be built, and the dealer outlets with EQ sales and service functions across the country have spread to 120 cities across the country, approaching 500, providing more customers with more convenient and efficient services.
Digital luxury in the electric era leads the way in smart and convenient interconnection
In the era of intelligence, the new EQS not only creates an industry-leading digital cockpit, but also leads the way in connected travel with intelligent and convenient interactive logic.
MBUX super screen. The new EQS is the first Model of Mercedes-Benz to feature the MBUX SuperLink screen. The oversized curved 1.41-meter-wide screen snakes between the doors on both sides like waves, and three HD screens up to 209 PPI provide a delicate visual effect that fits perfectly with custom Corning Gorilla Glass. The central control screen and the co-pilot screen use OLED screens, and the 12 sensors below the screen can give the operator haptic feedback, making the operation moment in mind.
Zero-level concept. The new EQS adopts the industry's first "zero-level interface", which always places the most core functions at the top of the screen, greatly simplifying the user's operation. Based on the powerful artificial intelligence learning ability, the "Mind Reading Assistant" can learn the user's usage habits, push up to 16 customized functional services, and bring a smooth interactive experience even before the user realizes it.
Super artificial intelligence. The new EQS is equipped with an NVIDIA Xavier chip with 8 core CPU, 24GB of storage and 46.4GB of memory bandwidth per second, which enables customers to enjoy the smooth operation of the new generation of MBUX intelligent human-computer interaction system. The "Smart Sensor Assistant" can recognize multiple motion control needs, just a gentle wave, sliding sunroof can be opened with gestures, and the controller has a sharp mind. In addition, the mind-reading voice assistant can recognize 27 languages, and can voice query the performance information in the city and the latest football and basketball event results, etc., to meet the customized information needs of different groups of people.
Electric-first technology luxury to create a people-oriented travel concept
The new EQS adheres to the humanisticism of science and technology, adheres to the concept of science and technology serving people, and leads the pioneering trend with humanized technology.
New air experience. The new EQS is equipped with "Changxin Air Shield", equipped with HEPA high efficiency air filter, with 3 filtration effects and equipped with 2 layers of activated carbon layer, 600 grams of activated carbon adsorption area equivalent to 150 football fields, in the laboratory environment filtration effect of up to 99.65%, always concerned about the respiratory health of passengers.
Extraordinary tranquility. Mercedes-EQ is committed to creating an acoustic experience that combines luxury and personality. Based on excellent NVH performance, the Burmester Berlin Sound Surround Sound System with 15 speakers creates a natural and expressive soundstage. The new EQS also features a distinctive tone, with two personalized analog waves – "Silver Sound" and "Smart Flow" – dynamically adjusted to 12 different parameters, giving customers an immersive interactive experience.
Intelligent driver assistance. The new EQS offers a rear-wheel active steering system of up to 10 degrees, making the flagship model with a wheelbase of more than 3.2 meters a steering diameter of 10.9 meters, making high-speed driving more stable and parking scenes easier. The enhanced version of the driver assistance component (P20) that reaches the L2 level covers the intelligent pilot distance limit function, the active lane keeping assistance system, the preventive safety system (PRE-SAFE), the active stop-and-go assistance system, the intelligent pilot steering function and many other intelligent driving assistance systems, etc. In the future, under the premise of laws and regulations, L3 level driving assistance can also be realized on the EQS to help drivers enjoy the long journey easily.
At the same time, the new EQS provides customers with a 3-year unlimited mileage vehicle warranty, as well as a 10-year or 250,000-kilometer (based on time or mileage first-come) triple-electric system warranty, so that the real life of the car rest easy.
It is an electric S-class, and it is the definor of pure electric luxury! The new EQS is a flagship to lead the pure electric market into a new era. With the launch of the new EQS, Mercedes-Benz will also make great strides towards a "fully electric" future and make unremitting efforts to move forward for a sustainable future of luxury mobility! For you, the world!
*The specific model configuration and official price are subject to the dealer's store
*For more information on the new EQS, please visit the EQ Mini Program or the Mercedes-Benz website (https://www.mercedes-benz.com.cn/) or contact your local Authorized Mercedes-Benz dealer.