The new elements of the light food brand that have been well-known for many years will be liquidated.
On December 18, a notice issued by the new elements of the food and beverage brand attracted attention. The notice said that due to the impact of the epidemic, the store operation has been seriously affected, and the company is currently in a state of serious operating losses and broken capital chains. Today, the company enters the bankruptcy liquidation process in accordance with the relevant national laws and regulations. The notice shows that the company will gradually close the stores owned by the new element company, and gradually close the central kitchen and administrative office operation support departments.
For the staff of the support department of the closed stores and offices, sign a suspension agreement, pay the minimum wage and pay the minimum social security in the locality from the date of the suspension. In addition, for stores that have not been closed during the bankruptcy liquidation process, all employees of the company will pay salaries and determine the payment time according to performance appraisal and according to the company's cash flow status.
In this regard, the reporter contacted New Element Catering Management (Shanghai) Co., Ltd., and no one answered.
Since then, the surging news reporter searched for public reviews, and the Shanghai New Elements store showed that there were 10 still in business. The reporter dialed the phone of the Ruihong New Town store, and the operator revealed that the store will close on December 20. Notices have been posted on the front door a few days ago.
The reporter also called the new elements Nanjing West Road store, the Starry Sky Plaza store, and the World Financial Center store to inquire about the rumors of closing the store.
The operators of the three stores said that they have not yet received the notice of closure, but the company has indeed begun bankruptcy liquidation, and the stores may be closed one after another. A clerk at the World Financial Center store said: "If it is closed, it should not be opened again." ”
The clerks of the three stores also told reporters that at present, the new elements have supported the return of the card, and consumers who have purchased a prepaid card can go to the store or 4008128660 the return card process through the company's refund hotline.
According to public data, New Element is an American-style gourmet restaurant that offers a variety of Asian cuisines and creative dinner dishes in addition to delicious salads, sandwiches, juices and pastels. Since the opening of the first restaurant in 2002, New Elements has won numerous top food and service awards every year by the magazine's readers.
At the beginning of November this year, the brand conducted a two-week event of charging 1,000 yuan and getting 500 yuan free. The reporter noted that in some new element stores, the stored value activity is still continuing, the minimum amount of stored value is 500 yuan, the maximum is 2000 yuan, and the stored value will give away a dish coupon.
On December 18, the surging news reporter dialed the refund hotline of the new element in the name of the card-charging consumer 4008128660, and the other party's voice prompt, which was the new element's delivery call. The operator said that the return card can be added to her work WeChat, she will give an address, the consumer will send the card to this address, and then go through the company's refund process.
After the card is sent back, what if the company does not return it? The operator said that he could send a good photo before sending it, and then leave a screenshot of the WeChat conversation. It also said that the company has processed five batches of refund applications.
As for how to refund, the person said that if it is the value charged during the double eleven period, charge 1000 to send 500 yuan, when refunded, the balance minus the actual deduction of 6.6 discount, that is, the money returned to the consumer. If you do not have a coupon, it is recommended to spend it in the store recently.
In fact, the news of bankruptcy liquidation has been reported since December 14, and the five affiliates of the new element in China will gradually enter the bankruptcy liquidation procedure.