It is said that the most commonly used code word for daily communication of Honda's automotive development team is "return to the origin", and the so-called "origin" here of course refers to the "user". Only by returning to the user's position can we understand the user's mind and build a car that meets the needs of the user.
For example, Honda's joint venture production in the Chinese market, Feidu, Binzhi and Guandao are all designed and developed in accordance with the use preferences of domestic consumers.
Reminding me of Honda's cars, I believe that the Honda party will say several characteristics: Honda cars have a young and dynamic image, refreshing power, clear road sense feedback (commonly known as chassis noise), flexible and practical interior space, and the price is more affordable than the same level of Japanese/German cars.
Looking at Honda's historical materials, in fact, as early as 70 years ago, Honda Munichiro 's "old master" had already taken "three joys" and "mutual respect" as social training.
The three joys are "the joy of making, the joy of selling, and the joy of buying."
I have not experienced manufacturing and sales in the Honda system, and I can't feel it, but I can still feel the "joy of buying" that Soichiro Honda's "grandfather" insists on from the actual experience of buying two Fits.
The third-generation Fit I bought at the time left an indelible memory on me after a long time of use.
At that time, more than 90,000 landed, and I could buy acceleration so smooth and linear, the sports gear could even be maintained at more than 3,000 rpm, and most of the slow cars on the road fell, and the rear and trunk space could be used to feel like an SUV.
Therefore, driving a Fit mobility will really make travel very efficient.
This is the joy that Fit brings me to experience in the first half of the purchase, and the second half is in each maintenance and repair and second-hand trading process.
Honda has many 4S stores throughout the country, even if I will Shaoguan hometown, so there is no need to worry about daily travel to maintain the vehicle.
In addition to the uniformity of standards, the service of 4S stores in Guangben nationwide has many special places, such as transparent after-sales workshops, transparent spare parts prices, old parts or leftover oil displays, and even taking them away by yourself.
Now there are also many ways to make online reservations and purchase maintenance packages online, which are actually very intimate and economical ways for car owners to choose.
Especially in March this year, Guangben's "cloud exhibition hall" also launched a one-on-one service.
For example, Guangben EA6 Lingle, Accord, Haoying, Model and other models have carried out one-to-one service, after entering the cloud showroom to start one-on-one service.
That is to say, on the mobile phone side, you can hear professional sales consultants explain new car information, purchase information, maintenance information, etc. through cloud services.
It is no wonder that Guangqi Honda, with its intimate sales and after-sales service, has won the 2021 J.D. Power Automotive Sales Satisfaction (SSI) ranked first, Automotive Aftermarket Service (CSI) ranked first, and Dealer Satisfaction (DAS) ranked first.
In fact, for the owner of Hiromoto, I think that Hiromoto's doing these are actually very correct, and they can be of reliable quality. Whether it is a new car or an old car, it can be recognized by the market, and the use of new cars can be used with peace of mind, and when selling second-hand cars, they can also be sold with joy because of the high retention rate.
In 2021, despite the impact of chip supply, the electrification and intelligence focused by GUANGQI Honda were implemented in 6 new vehicles.
For example, this year's update of the new Accord, new Lingpai, type INTEGRA, Haoying Rui Hybrid e+, the new VE-1 TA series and The Joy. They build a complete product layout of "fuel, hybrid, plug-in hybrid and all-electric" products in Guangben.
Cars have a variety of values such as sporty performance, comfort, safety, etc., and the values are diverse. In China, although our total car ownership is large, the proportion of per capita car ownership is still small compared with developed high-income countries, so cars also have strong social attributes at present.
Otherwise, there will be so many Honda owners gathered together at each Guangben event, and the owners of this year's Dream Festival in Guangzhou from Xinjiang, Beijing, Wuhan, Changsha and other places have driven their own cars thousands of miles to Guangzhou 14 days in advance, and the enthusiasm of the owners for the brand party can be seen.
Guangqi Honda Dream Festival is a large-scale "pet fan" activity created by Guangqi Honda for car owners and fans, as long as you come to the scene, it is completely immersive and "playing" with car owners, fans, players, collectors, etc., and the fun is endless.