Written by | understand the | of editing Qin Yan
Source: Understand the notes
Preface
ColorOS software adapts to "facing difficulties" and achieves Find N "golden ratio"
On December 15, OPPO's first folding screen mobile phone, Find N, was launched. This is the product that OPPO finally brought to market after six generations of development in four years. At the press conference, many folding screens that have never been seen before were displayed, making the viewers shout that the original folding screen can still be used like this! But did you know that those new features that only showed a minute at the launch showed up, colorOS took months to do it?
Any new product category, from concept to product maturity, requires a process. In the folding machine market in the first two years, in addition to the novelty of folding, users have not substantially changed compared with phablets in specific applications. Obviously, the folding machine is not perfect, and only by being "cured" can it truly enter the popularization period.
Overcoming many challenges, oppo Find N was released, ColorOS finally handed over a folding screen adaptation answer sheet, whether it is software ecological adaptation, parallel window research and development or hover ecology reconstruction, under the blessing of ColorOS, OPPO Find N means that the folding machine will complete the transformation from early adopter to common use. OPPO, who is good at post-attack, staged a "debut is the peak" in the field of folding machines this time.
OPPO
After the first round of explosions, the "useless theory" of folding screens gradually rose?
Since the beginning of 2019, some folding machines have gradually come to the market, the market seems to be hot, and even a phenomenon of a machine is difficult to find. But looking back now, after nearly three years of development, the folding machine is still on the edge of the market. According to IDC statistics, the global shipment of folding screen mobile phones in 2020 was about 1.947 million units, while the global shipment of smart phones in the same year was 1.292 billion units, accounting for only 0.15%.
Bigger screens, more features, more convenient smartphones, this trend is the consensus of the industry. But why is the popularity of folding machines so difficult?
First, the price is too high, and the price of more than 10,000 will block most users out of the door; the second is that the hardware is not mature enough, the crease is obvious, affecting the feeling of the high-end machine; the third is the ecological short board, many applications are not specially adapted for the folding machine, and there are few innovative applications specially developed for the product form of the folding machine. That is to say, users cannot experience applications that are different from the rigid mobile phone on the folding machine, and there is no irreplaceability and necessity without killer applications.
ColorOS has done an in-depth survey for folding screen users, up to 71% of folding screen users believe that the use experience on the folding screen is no different from that on ordinary smart phones, and the huge sense of gap makes them directly spawn the "folding screen uselessness theory".
Obviously, if the folding machine wants to truly enter the popularization period, in addition to being more perfect in hardware and achieving lower prices, it is more important to develop an ecology so that users can have a very different and irreplaceable experience on large-screen mobile phones.
From 0 to 1, how to build a new folding ecology?
Before the release of OPPO Find N, the industry "invariably" chose the "vertical screen ratio", simply put, after the screen is expanded, it is a "rectangular small tablet", because such a ratio can be directly applied to Android's application design specifications, existing tablet applications and ordinary mobile phone applications, can be used directly, the only problem is that it is not friendly to users with small hands. OPPO keenly found this problem, tried the 26th version of the design scheme on the Find N, and finally chose the unique size of the outer screen 5.49 inches and the inner screen 7.1 inches, especially the Find N large screen ratio is close to 1:1, this size ratio, taking into account the convenient use of female users with small hands, is also known as the most easy to control the large screen gold size.
However, the application adaptation problem brought about by the large-screen ratio approaching 1:1 is geometrically increasing compared to other folding screen mobile phones, because this ratio jumps out of the application design specifications defined by Android, which means that applications designed based on Android specifications cannot be used directly on Find N. Therefore, what the ColorOS team urgently needs to solve is how to build a new application ecosystem in a few months, so that Find N will not face the embarrassment of no application available.
To this end, the ColorOS team thought of many ways, but also paid more effort than others, and finally found a difficult but correct idea: vertical screen APP on Find N need to turn 90 degrees, then do not turn the screen but rotate the APP? ColorOS engineers have added list control for the application of TOP3000, using code to tell the APP to intelligently rotate 90 degrees after startup, which can be used normally on the Find N of the horizontal screen, and the whole conversion process is very fast, and the user can hardly feel it.
In fact, with this optimization, OPPO Find N can already achieve an application ecological experience that is no different from other folding screen mobile phones, but the ColorOS team wants to go further, because if the status quo is maintained, the folding screen can still only be a fresh work, can not bring a really different experience from the straight board machine, want users to use the folding screen as the main machine, need to jump out of the empiric cage, break the shackles of existing ideas.
Based on this thinking, ColorOS gives apps more suitable for the interactive logic of folding screens - parallel windows. Parallel windows are not new in the industry, but due to the scarcity of related technical personnel and the confidentiality of each company's related technologies, the ColorOS team can only develop its own "parallel windows" technology from scratch. The key to achieving "parallel window" is to tell the APP what the next interactive logic is, such as shopping APP, some interactive logic is the left screen APP home page, the right screen is the selected product details page; some logic is the left screen is the APP home page, click on the right screen of the product details to enter the purchase page, this is two completely different sets of logic. ColorOS software engineers can only use lines of code to tell apps how to switch. On March 24 this year, the first line of code was born, and finally successfully guided the APP to switch logic, and the first version of the framework code had more than 20,000 lines, which showed the difficulty of adaptation.
The adaptation of the parallel window will also have some detailed problems, such as a very simple looking status bar, because the parallel window left and right screens are used separately, may have just opened the status bar that is still displayed normally, but after the page jump will appear such and such a problem, after competing with it for several days and nights, the team once had the idea of simply hiding the status bar directly, but considering the damage that the user experience may cause completely, the team still endured, and did 15 versions of the attempt before and after, The problem was eventually solved.
In addition to the parallel window, ColorOS also launched the ColorOS version of the "Responsive UI Design Framework" based on the Google Responsive Framework, which can simplify the difficulty of application adaptation for different scenarios of app adaptation, developers only need to develop an APP based on the same set of code, which can be compatible with the display of multi-size, multi-terminal devices, and can dynamically adjust the layout of the page to achieve multi-terminal use in one development. In order to reduce the doubts of developers, ColorOS also set up a special adaptation team to communicate with developers point-to-point, and also sorted out the problems that developers may encounter when adapting, and solved the developers' doubts in the first time. Since May this year, the ColorOS team has produced more than 1,000 customized adaptation solutions to help more applications present a perfect experience on the folding screen.
After several months of efforts, ColorOS has reached in-depth cooperation with head applications in four major scenarios of life, entertainment, office and sports, such as social networking, online shopping, video, fitness, stock speculation, and mobile games, and realized the construction of a folding ecology from 0 to 1.
From 1 to 100, accelerate the amplification of ecological efficiency
Going from 0 to 1 is hard, and going from 1 to 100 is still hard. As a leading manufacturer in the industry, OPPO wants not only to do a good job, but also to pull the entire industry forward together, only the ecological development, more and more irreplaceable applications appear on the folding screen, the huge value of the folding screen can be reflected. Behind this, it is necessary for leading manufacturers to pay more efforts.
For example, although the ColorOS team has completed the adaptation task, they are still not satisfied, and decided that the challenge is impossible, that is, the hover ecology that no one has paid attention to before. In ColorOS' view, only the folding screen mobile phone that realizes the hovering ecology can truly be separated from the ordinary bar machine.
Based on this thinking, ColorOS engineers started directly from the bottom, to create a solution that integrates free hover function in the system, which is theoretically applicable to all applications, which can greatly reduce the threshold of App development and adaptation, and actively seek opportunities for in-depth cooperation with TOP-level application developers such as QQ, JD.com, iQiyi, etc. Finally, the highly innovative interaction of free hover has impressed top-level application developers and contributed to the landing of OPPO Find N's unique hover ecology. It is believed that with the solution provided by ColorOS, the future ecological development will be accelerated, and more applications unique to the folding screen will continue to emerge.
From the perspective of the enthusiasm of manufacturers, user cognition, and technological maturity, folding screens have reached a critical point of outbreak, which is the best time to promote ecological construction. OPPO is good at late-strikers, not radical in the early stages of the concept, but never absent at key market nodes.
With the release of Find N, ColorOS launched the "Gravity Plan", will continue to invest hundreds of millions of yuan in resources to support the development of ecology, hope that more third parties to enter the ecology, joint innovation to make the user experience fully upgraded, hand over a folding screen that can bring new user value, so that the folding screen smoothly "graduation".
To this end, on the one hand, ColorOS will continue to develop a leading innovative interactive experience, so that more developers can see the development prospects of the folding screen ecology; on the other hand, OPPO will also provide more technical support, continue to reduce the adaptation and development costs of the folding screen application ecology, and help partners innovate faster and better for the folding screen.
【Conclusion】
Without users, no developer is willing to pay the cost alone to do development, and without good applications, the folding screen cannot be truly popularized among users. This is a chicken and egg, egg and chicken problem, and the problem solver often needs to be the "leading big brother": one persuasion, one joint innovation, one customization. From 0-1 is very difficult, but as a leading manufacturer, OPPO must do this, let the user experience is different, let developers see the future of the new ecosystem, so that the folding screen can remove the "useless" label and usher in the real spring. The release of Find N, the biggest contribution to the industry is not only the improvement of the hardware level, which reduces the price of the folding screen, but more importantly, its ecological strength, jointly "cures" the pain points of the folding screen, and makes it an excellent product that cannot be separated from it.
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