Regarding the folding screen, since last year, domestic mobile phone head manufacturers have begun to concentrate on the launch of folding screen mobile phone products. For example, Xiaomi's MIX Fold folding mobile phone with off-screen camera technology, OPPO's Find N folding mobile phone will introduce the UTTG solution into domestic brands for the first time, Huawei launched the folding machine form P50 Pocket directly benchmarked Samsung Galaxy Z Flip 3, and the just released vivo X Fold is the first introduction of aerospace materials, becoming the world's first folding screen phone that has passed the Rheinland folding test. It seems that from this time on, it can be seen that domestic manufacturers seem to be secretly "breaking their heads", and the greater ecological dispute behind the folding screen has also been opened, and these have strong support significance for the sprint high-end market.
Manufacturers launch folding screen mobile phones, first of all to ensure that the experience that is standard on the bar flagship is used on the folding screen without discounting, and other basic experiences cannot be sacrificed for folding, such as screen fingerprints, wireless flash charging, taking photos, etc. Taking OPPO Find N as an example, OPPO Find N redefines the new benchmark of folding screen mobile phone experience from appearance size to system interaction, brings a major turning point to folding screen mobile phones, and promotes folding screen mobile phones to "from early adopters to common use". OPPO Find N's golden folding ratio, taking into account the convenience of one-handed control and the immersion of the large screen; At the same time, with the self-developed Seiko imitation vertebral hinge, it realizes the folding effect of seamless concealment and the new interactive experience of free hovering.
After 4 years and 6 generations, OPPO continues to explore screen hinge technology and launches a new generation of folding screen products with seamless hidden marks, providing multi-angle free hover. OPPO Find N adopts self-developed Seiko pseudo-vertebral hinge technology, contains 136 components, and the processing accuracy reaches 0.01mm. With the help of the delicate mechanical structure, the screen can form a natural water droplet shape when bending, which effectively reduces visual creases. Certified by the German Rheinland Laboratory, compared with the traditional folding screen hinge scheme, OPPO Find N reduces visual creases by up to 80%, and is currently the folding screen mobile phone with the lightest creases. When closed, the phone bezel closes seamlessly, effectively reducing dust ingress. Through the iteration of the 16th edition of the core component solution, oppo Find N can achieve a smooth opening and closing feel, and multi-angle free hover can be achieved within 50° to 120°.
Thanks to the unique hardware form and software adaptation, OPPO Find N realizes multi-form intelligent interaction such as large screen, split screen and hover on the large screen folding screen mobile phone for the first time. In addition, OPPO Find N is also the first folding screen mobile phone in China to support hover viewing, hover music, hover conference, hover fitness, hover video call, hover image, and is also the first folding screen mobile phone in the industry that supports 4K time-lapse photography. In terms of hardware parameters, OPPO Find N is equipped with Qualcomm Snapdragon 888, a storage combination of up to 12GB RAM + 512GB ROM. OPPO Find N has the latest generation of top screen in the folding screen, E5 luminous material reduces power consumption by 15% compared with the previous generation, 1-120Hz intelligent dynamic refresh rate based on LTPO technology, to achieve smooth and power-saving effect, built-in 4500mAh battery, with X-axis linear motor.
It seems that after the release of OPPO Find N, everyone began to pay attention to the niche market of folding screen mobile phones. Why is it still a niche market? According to data from professional research institutions, there are about 1.5 million folding screen mobile phones in the Chinese market in 2021, Huawei accounted for 49.3%, ranking first with nearly half of the market share, while Samsung and Xiaomi accounted for 28.8% and 13.2% respectively, and OPPO had a market share of 6.1%. Overall, folding screen mobile phones still belong to the niche market. IDC data shows that folding screen mobile phones account for about 0.5% of the domestic smartphone market.
For another example, the just-released vivo X Fold has brought consumers a flagship experience in terms of screen, image, and continuous energy. In addition, in the digital era, mobile phones carry a large number of personal data and privacy information, in order to protect user privacy, vivo X Fold launched Qualcomm SPU chip-level security protection, Thousand Mirrors trusted engine, remote lock card, Jovi input method Pro, minimalist browser, stealth mode and other security features and products, to provide users with the ultimate security protection.
As the first folding screen product of vivo brand, vivo X Fold integrates a number of industry-leading technologies to comprehensively solve consumer pain points in screen crease optimization, hinge durability, screen quality, office collaboration, charging endurance and other aspects.
In fact, from the current point of view, whether it is hardware or software ecology, folding screen mobile phone is more like an attempt to innovate mobile phone manufacturers, can only be said to have begun to take shape, not yet mature, but also need to go through multiple generations of products to continuously improve, only after the folding screen mobile phone core components gradually scale, maturity and cost decline rapidly, will drive the folding screen mobile phone to reach a larger market scale, folding screen mobile phone to the high-end market breakthrough of the significance of what can be reflected.