When the wave of "new four modernizations" swept through the automotive industry, Chinese consumers took the lead in adapting to new technologies and new trends.
According to the 2021 China New Car Purchase Intention Study released by J.D. Power( Jundi), among the seven factors that affect car purchase decisions, the intelligent experience of the car occupies 14% of the weight, and 24% of the intended car buyers believe that the intelligent experience of the car is one of the most important factors to consider. At the same time, the study also found that the lack of new technology or sense of technology has become the third largest car buying concern for potential customers.
In the face of the transformation of the automotive industry and consumer demand for new technologies, Changan Ford launched a new generation of intelligent SUV - Ford EVOS Light Chaser, with high-level configurations such as "three innovations" and "five leading", ranking among the popular smart cars of young consumers.
It is understood that EVOS has launched a total of 5 models, priced at 199,800 yuan to 259,800 yuan, and simultaneously launched a sincere car purchase policy - "stunning triple gift". The policy not only covers the powerful financial policies, maintenance services and replacement subsidies, but also takes the lead in innovatively introducing indiscriminate replacement: any brand replacement will enjoy lifelong free maintenance, inviting consumers to experience with higher sincerity.
Respond to the wave of intelligence
In recent years, with the breakthrough of IT, mobile Internet and new energy technology, the accelerated development of the "new four modernizations" of passenger cars, that is, "electrification, intelligence, networking and sharing", has brought a new wave of change to China's automotive industry. Traditional vehicle manufacturers and new car manufacturers are facing new challenges and opportunities.
In December 2018, the Passenger Car Market Information Association released for the first time the New Four Modernizations Index for Passenger Cars at 50.3, indicating that more than half of the models have met one or more of the conditions of the New Four Modernizations. In the same month, the passenger car electrification index was 7.1, indicating that the market share of new energy passenger car models such as pure electric and plug-in hybrid has exceeded 7% in the month.
In addition, in December 2018, China's passenger car intelligence index was 42.5, indicating that more than 40% of the models that met the SAE standard L1 and above in the month had been more than 40% ; the networking index was 19.5, indicating that nearly one-fifth of the models in the month had mobile communication modules or even higher levels of network connectivity functions.
After less than three years, China's passenger car new four index has increased to 67.9 in October 2021. Among them, the intelligent index and the network index were 51.8 and 37.1 respectively, which has increased significantly compared with the end of 2018.
The analysis of the passenger car market information joint meeting pointed out that with the popularization of benchmarking products networked and intelligent equipment, it is bound to indicate that the intelligent and networked index will continue to improve in the future.
Specific to the level of car companies, Ford actively participates in the construction of smart cities in China, exploring vehicle-road collaboration and smart city solutions. In January 2021, Ford officially realized the mass production and application of vehicle-road collaboration technology in China, becoming the first vehicle enterprise in China to realize the mass production and application of vehicle-to-road collaboration technology.
It is understood that at present, four Ford brand mass production vehicles are equipped with vehicle-road collaboration functions. Among them, the recently listed Ford EVOS Light Chaser is equipped with a vehicle-road coordination system, which can realize interconnection and integration with the urban intelligent transportation system.
During driving, EVOS is equipped with BlueCruise Active Driving Assistance Function - Ford's first driver assistance function in the world to support L2 level or above, supporting long-term quasi-autonomous driving status on certain sections of high speeds and urban expressways, realizing automatic follow-up and automatic steering, and ensuring that the vehicle remains in the center of the lane.
In terms of platform architecture, EVOS has a Ford FNV intelligent interconnection full network architecture, with vehicle OTA upgrade capabilities, covering the full functional domain including intelligent cockpit, intelligent driving domain and power-related modules, more than 95% of the vehicle modules support air upgrades. And during the OTA upgrade, the car machine does not have a black screen, does not affect the use of the vehicle, supports resumable transmission, and can complete the silent "no sense" upgrade within 30 minutes at the longest.
Leapfrog configuration to create a blockbuster
Based on Ford's new generation of electronic and electrical architecture- FNV intelligent interconnection network architecture, EVOS has "three major innovations": 1.1 meters ultra-wide area giant screen, the first mass production of vehicle-to-road coordination system, and vehicle-wide OTA upgrade.
In addition to the above-mentioned vehicle-road collaboration system and vehicle-wide OTA upgrade, evos equipped with a 1.1-meter ultra-wide area giant screen consists of a 12.3-inch high-definition instrument cluster and a 27-inch true 4K central control screen, integrating sync+2.0 Zhixing interconnection system, supporting 70+ vertical semantic recognition, and realizing "second-to-second understanding" communication.
In terms of appearance, EVOS adopts the design concept of "potential energy aesthetics", with the three cores of "dynamic and flexible modeling", "creation and intelligence response" and "force and strong aura", which highly summarizes the essence of Ford's century-old design and the cutting-edge trend aesthetics of contemporary consumers.
In particular, the "Wolong Awakening" intelligent welcome induction system equipped with this model makes users feel full of technology and ritual from the moment they approach EVOS. The 2945mm wheelbase creates a golden ratio of nearly 5 meters (4920mm) of body, which also allows EVOS to have nearly 5.5 square meters of cockpit space and 550L trunk volume, bringing users a more comfortable riding experience.
Not only does the appearance inherit the essence of Ford's design, but in terms of power performance, the EVOS also inherits The Ford's handling DNA. The model is equipped with a 2.0T + 8AT gold power combination, and the acceleration of 100 kilometers is only 6.6 seconds, which is the lead in departure. In addition, the chassis of the EVOS has been adjusted for sporty performance, bringing a coupe-like handling texture, while the ultra-high-strength steel cage body has a pressure strength of up to 1700Mpa, bringing super protection like "reinforced iron bone".
From the product side to the service side, Changan Ford takes the smart cockpit of EVOS as the inspiration to create the Ford Smart Space Ford Intelligent Third Space, which comprehensively expands the intelligent and temperature-sensitive experience to the newly designed showroom, the upgraded after-sales service process and the new member community, running through the whole life cycle of consumer car purchase and car use.
Anchoring the direction with user needs, Changan Ford used a leapfrog configuration to create a popular smart car EVOS, and implemented the concept of "hospitality as a friend". In the future, it is believed that Changan Ford will continue to explore on the road of innovation and repay consumer expectations with high-quality products and services.