On the afternoon of December 17th, the China National Fashion Fashion Play Exhibition was held in the Luoyang Oriental Museum Capital Research Camp, the exhibition exhibited the latest fashion trends of domestic high-end fashion dolls, and the organizers exhibited the first domestic national trend doll designed with the historical and cultural elements of Luoyang - "Roselle", and named this product category "Tang Ren".
At the exhibition site, the author saw that the "Roselle" dressed in gorgeous costumes flew in the sky, the ribbon on his body was flowing and flexible, graceful and swimming like a dragon, plus the phoenix-style headdress designed by Ti Bei, giving people a feeling of the arrival of a fairy sister. In addition to the Chinese version of Roselle, the scene also showed a fresh and elegant green tone regular dress version of Roselle, as well as Wu Zetian, maids and other high-end Chaowa full of Luoyang historical and cultural elements.
It is understood that this activity is guided by the Cyberspace Administration of Luoyang Municipal Party Committee, sponsored by Luoyang New Media Alliance and Luoyang Normal University Business School, undertaken by Tang Ren Cultural Research Institute, and co-organized by Luoyang Ancient Capital Research and Travel Development Co., Ltd. In addition to displaying the national trend dolls with Luoyang elements as the mainstay, the event will also invite well-known domestic tide play designers to Luoyang to collect wind, rely on Luoyang history and culture for IP creation, and incubate local creators and IP through landing related activities and projects.
"Roselle's design has carried out a lot of research and innovation in historical and cultural elements, on the one hand, to ensure respect for the aesthetics of traditional Chinese culture, on the other hand, it also combines the modern aesthetic needs of the market for high-end fashion products." The designer of the "Roselle" product, the well-known domestic tide play designer Lu Shuang introduced that for a long time, the domestic high-end tide baby market is basically a European and American shape of the product, China's own IP is absent, "Roselle" is the first domestic national style of high-end tide baby products, the design of the product will be sold nationwide on the exclusive community platform, through the design of the product itself and clothing, accessories and other peripheral products, to spread Luoyang and Chinese traditional historical and cultural knowledge, improve the youth group's awareness and love of history and culture.
Li Chao, the founder of Tang Ren Chao Play, said at the scene that Luoyang has a large number of excellent excavatable IP, and the whole team will introduce the commercial operation mode of the tide play industry in Luoyang, create a tide play circle layer online platform, establish a local tide play IP incubation mechanism, drive the design, creativity, production, processing, sales, circles, industrial exhibitions and other upstream and downstream formats of Luoyang local tide play, through the establishment of the basic chain of the tide play industry ecology, in order to attract young talents of the domestic outstanding tide play industry to Luoyang to start a business and develop. Drive the cultivation of local national trends in Luoyang to play the number of design people. Use the mature business system and supporting facilities to attract young people, use the industrial ecology to retain young people, and truly let the outstanding young talents in the tide play industry be willing to come, retain, and develop, empower Luoyang cultural innovation, and gradually establish a Luoyang cultural landmark of China's national trend play. (Contributed by Qi Nana, Cyberspace Administration of Luoyang Municipal Party Committee)