Source | Yunlian Think Tank (ID: tucmedia), author | Yang Hongyuan, Editor | Small L
312 billion yuan is the judgment of the current domestic maintenance market volume in the "2021-2022 Commercial Vehicle Aftermarket White Paper" released by the Yunlian Think Tank. From this figure, it can be seen that this is a considerable market, and corresponding to this, it is a scattered and chaotic pattern of the commercial vehicle maintenance market.
In the past, commercial vehicle maintenance was more in the traditional single repair shop, but the high cost of 4S shops and follow-up service costs made car companies somewhat unable to face the huge aftermarket. Traditional single repair shops, on the other hand, are unable to provide better service to end customers due to their extremely dispersed location.
Secondly, with the rise of large fleets, logistics fleets face pain points such as variety of models, slow maintenance speed, and opaque prices in vehicle maintenance, while the traditional maintenance service model can no longer meet the maintenance needs of fleet customers, and new players have begun to explore different business models in order to solve customer pain points. The maintenance market has shown multi-mode development.
It is also in this context that Shell and the country's first full-system European card chain service brand - Okabang has continuously held Oka maintenance competitions, aiming to improve the technical level and tacit understanding of all Ozone cards, so that participating technicians can consolidate their daily use and promote new commercial vehicle maintenance concepts in the industry. On 14 December 2021, the Shell Cup Ocarbon 2nd Technician Competition was completed in Guangzhou.
1. The maintenance model has changed, and the cultivation of the cultivation has risen
Although In terms of volume, China has long been the world's largest commercial vehicle market, whether it is from the overall level of commercial vehicle manufacturing, or from the level of maintenance and the maturity of the entire aftermarket, there are still many inexplicable pain points in all aspects of the life cycle of a commercial vehicle. In this regard, the North American and European markets have more mature development experience.
The founding team of Okabon has been doing Oka maintenance since 2001. According to Zhang Shi, chairman of Okkabang, it is more common to repair in Oka, and in the North American and European markets, the chain model of maintenance repair and fast insurance has also been relatively mature.
The revenue of logistics enterprises is obtained by relying on vehicles to complete transportation, and efficient attendance means less downtime, which can bring more benefits. At the same time, it can reduce the pressure on the driver and make it safer and more efficient. In the traditional maintenance of commercial vehicles, maintenance is usually rear-mounted, and the vehicle is repaired only if there is a problem. On the one hand, this increases the probability of the vehicle breaking down on the way, affecting the transportation timeliness and increasing the maintenance cost; on the other hand, the sudden damage to the vehicle, the maintenance cost is also uncontrollable.
The maintenance of maintenance is to prevent and pretreat the way, in advance to find potential problems in the vehicle, do a good job of maintenance planning, so that the vehicle can maintain a good state, logistics companies can therefore grasp the controllable maintenance costs.
Zhang Shi mentioned that compared with the commercial vehicles in Europe, the domestic commercial vehicles are more intensively used and the mileage driven each year is more, so the domestic market for maintenance and repair will be a larger market.
2. Professionalism is the foundation of Okkabang
"The four words 'cultivation instead of cultivation' sound simple, but doing a good job of 'cultivation' is actually more difficult than 'repairing.'" Zhang said to the Yunlian think tank in an interview. Zhang Has 20 years of experience in the maintenance of imported high-end vehicles, and he deeply feels that the maintenance of vehicles is a highly professional work, especially imported cars.
Due to the different production standards applicable to imported models and domestic models, the internal technology of models is also different, and the difficulty level of maintenance will be higher. On December 14, one of the participating technicians said: "Practice makes perfect, and it is not difficult to do more." More than a decade ago, mercedes-benz and other imported models of the original computer are English system, at that time we not only have to repair the car, but also to repair a foreign language."
In simple terms, "yang" is more like a diagnosis, and professional maintenance services are equivalent to taking the vehicle to see an "expert number" once and doing a more detailed examination.
According to Zhang Sheng, the establishment of maintenance-related standards is a matter of great concern to Ocarbon since its inception, including the certification of service standards and the unified standard charging system.
After years of operation, Okabang currently faces more than 5,000 imported vehicles, has a group of high-quality, professional technicians trained by VOLVO, SCANIA, BENZ, MAN, and has its own professional training team, which is the core competitiveness of Okabang at present.
Okaban can tailor a full range of cost reduction and efficiency improvement service solutions for customers, providing maintenance, minor repairs, accident repairs, assembly repair and replacement services, providing maintenance contracts, large package contracts and other contract service models, providing entry services, door-to-door services, large fleet stationed service, 24-hour emergency services, and can provide original parts, OEM parts, imported professional brand accessories, disassembly parts and foreign trade export accessories.
In the "2021-2022 Commercial Vehicle Aftermarket White Paper", the Yunlian Think Tank divides the current maintenance market into four categories from the two dimensions of assets and whether it is backed by manufacturers, namely manufacturers are light asset players, social light asset players, manufacturers are heavy asset players, and social heavy asset players.
At present, Okabang has 22 directly operated sites and 14 franchise sites in the country, ensuring the stability of service and management through directly operated sites at key logistics nodes, and realizing network complementarity through franchise sites.
On the day of the event on December 14, the Transport Think Tank learned that next year, Okaban will increase the layout of franchise sites, and it is possible to enter the high-end domestic car maintenance market in the future.
Professional people do professional things, and professional things are done by professional people. Zhang Believes that the development of the maintenance market in the future will definitely tend to be segmented and professional, which is the development opportunity of Ocarbon.