In November, the cumulative sales of domestic C-class vehicles were 66,464 units, down 7.43% from the same period last year and up 1.37% from the previous month; Cumulative sales in the first 11 months were 659389 units, up 16.28% year-on-year. Compared with the same period in 2019, the sales of domestic C-class cars increased by 25.63% in November, and the sales growth rate in the first 11 months was 18.82%.
ABB and BYD continue the "ABB+B" top four pattern in this segment. Among them, the Mercedes-Benz E-class won the single-month sales champion for consecutive years; The Audi A6L and BMW 5 Series are launching their final sprint to the annual "one brother" in this segment, and the cumulative sales of the two are only 750 vehicles, and the competition is getting more and more stale.
In November, the cumulative sales of domestic C-class vehicles were 66,464 units, down 7.43% from the same period last year and up 1.37% from the previous month; Cumulative sales in the first 11 months were 659389 units, up 16.28% year-on-year. The reporter referred to the data of the same period in 2019: the sales of domestic C-class cars in November increased by 25.63% compared with November 2019, and the sales growth rate in the first 11 months was 18.82%.
Among them, the high-end car brands represented by Audi, Mercedes-Benz, and BMW (ABB), and the upstart of the market segment, BYD, continue the "ABB+B" head four pattern. According to the data, the cumulative sales of three products (including new energy models) such as Mercedes-Benz E-Class, BMW 5 Series and Audi A6L reached 38,654 units in November, accounting for 58.16% of the market share of this segment; The total sales volume in the first 11 months was 430,350 units, accounting for 65.26%. BYD Han's sales in November were 12,841 units, accounting for 19.32%; The cumulative sales in the first 11 months were 103964 vehicles, accounting for 15.77%.
Mercedes E-Class
Among the top three, mercedes-benz E-class won the single-month sales champion for consecutive years, and its cumulative sales ranked third. According to the data, in November, the sales volume of the Mercedes-Benz E-Class was 13,276 units; Cumulative sales from January to November were 122769 units. While fuel vehicles maintained steady performance, Mercedes-Benz E-class new energy models also rose to the top ten of the market segment. In November, sales of E-class new energy models were 1,641 units; Cumulative sales from January to November were 4,994 units.
BMW 5 Series
In contrast, two "fellow countrymen" from Germany, the Audi A6L and the BMW 5 Series, are launching a final sprint to the annual "first brother" of the market segment. According to the data, in November, the Audi A6L and BMW 5 Series sold 12343 and 8924 vehicles respectively, ranking third and fourth respectively; From January to November, the cumulative sales of the two were 138039 and 138789, respectively, a difference of only 750 vehicles, and the competition was getting more and more sticky.
Audi A6L
As new energy vehicles become the trend of the times, BMW and Audi have also accelerated the development of their new energy products in this market segment. According to the data, in November, the sales of BMW 5 Series New Energy and Audi A6L New Energy were 2014 and 456 vehicles, respectively, and the cumulative sales in the first 11 months were 21750 vehicles and 4009 vehicles, respectively.
It is precisely by virtue of the hot sales of its new energy flagship model, Han, that BYD has not only achieved a breakthrough in the domestic C-class car market, but also successfully promoted the brand's evolution to the high-end. The data shows that from January to November, Han's sales have exceeded the 100,000 mark, with a scale basis with Mercedes-Benz E-Class, BMW 5 Series and Audi A6L.
BYD Khan
What is more interesting is that driven by high-end models such as BYD Han, the average bicycle price of BYD passenger cars is expected to reach 151,700 yuan in 2021, which is not only leading the mainstream domestic automobile brands, but also almost equaling overseas and joint venture brands. According to Guosen Securities information, in the past 10 years, the average bicycle price of BYD passenger cars has increased by nearly 2.5 times, and the average bicycle price in 2020 is about 135,200 yuan.
Red Flag H9
At the same time that BYD Han broke the monopoly pattern of ABB for the domestic C-class car market, Hongqi H9 is constantly building its own leading edge for the second-tier camp, and its single-month sales have opened up a gap of about 1500 units with other second-tier products. Data show that in November, the sales volume of Hongqi H9 was 4655 vehicles; Cumulative sales from January to November totaled 36,844 units.
In the face of the strong performance of new forces and the stable play of ABB, traditional products in the middle of the market can only resist hard to ensure that they still have a place in the domestic C-class car market. According to the data, in November, the sales of Volvo S90, Ford Taurus, Cadillac CT6, Jaguar XFL and Volkswagen Huion were 3114, 2421, 1965, 926 and 239 respectively; The cumulative sales in the first 11 months were 30,540 units, 16,628 units, 15,666 units, 6,659 units, and 6,775 vehicles, respectively; Although sales volume did not fluctuate significantly compared to before, its market share was significantly compressed, and its position in the market segment also slipped significantly to the "tail". (China Economic Network reporter Wang Yueyue)