Xin'an Evening News Anhui Network Dawan News Netizens who like to travel and outdoor leisure should be familiar with the Douyin account "Huangshan Tour Guide Xiaowei". So far, she has 830,000 followers and 3.881 million likes. In the video sent by the young Yellow Female Tour Guide, the earliest one visible is on September 10, 2019, Huangshan Flying Stone with the exclusive music song of the Dream of the Red Chamber, which received nearly 5,000 likes and 689 retweets.
So far, "Huangshan Tour Guide Xiaowei" has released 508 short videos on tourism themes, each with thousands to tens of thousands of likes, and dozens of live broadcast activities every month. She also opens a shop window with goods, including Huangshan's Wucheng tea dried, Huangshan baked cake, mandarin fish and dried sweet potatoes, Korean kimchi, and even masks.
Since the beginning of 2020, the impact of the covid-19 pandemic on the world has lasted for two years, and the devastation has been large and small, but the scope and depth of the impact have been felt by everyone. Among them, the offline cultural tourism industry has been deeply injured, and countless people involved in tourism have been forced to change careers or have a hard time. Like "Huangshan tour guide Xiaowei", countless tourism practitioners did not lie flat, but played a professional specialty, using local cultural tourism characteristic resources, through short videos, live broadcasts, goods and other self-help, very hard, diligent, they not only save themselves, but also enhance the reputation and influence of local tourism, many netizens therefore fall in love with the beauty and good things of Huangshan, or shopping, or empty to huangshan tourism, small stay. It can be said that in the past two years, Huangshan City's global tourism still has good returns, many homestays are often full, and countless Huangshan specialties have been sold to all parts of the country.
On December 16, "Huangshan Tour Guide Xiaowei" and dozens of other peers, including the well-known tourism blogger Fang Qi, stood on the podium of the first China Cultural Tourism Live Broadcast Conference, accepted the commendation, and became one of the "Cloud Tour Recommendation Officers", and "Huangshan Tour Guide Xiaowei" will also be the anchor of Huangshan Tourism's company and become one of the forces in Huangshan to build a national cultural tourism live broadcast IP.
It is understood that on December 16, the 4th Tourism Investment and Development Summit Forum and the 1st China Cultural Tourism Live Broadcast Conference "Cloud Tourism Ceremony" jointly hosted by the China Tourism Scenic Spots Association and Huangshan Tourism Development Co., Ltd., supported by the China Association of Travel Agencies, the China Tourist Vehicle and Boat Association, and the China Amusement Machine Amusement Park Association, and co-hosted by Huangshan Cloud Upstream New Media Co., Ltd., Changsha Miaoqu New Media Technology Co., Ltd. and Anhui Tuma Technology Co., Ltd., were officially held in Tunxi, Huangshan City. The theme of the live broadcast conference is "Travel Broadcasting Proud of the Rivers and Lakes, Cloud Tour to Greater China".
In response to this conference, from November 26 to December 16, the organizer held the "Cultural Tourism Short Video Challenge" on the Douyin platform, "Huangshan Tour Guide Xiaowei" and more than 2,000 cultural tourism experts participated in the whole network, of which more than 30 million fans and more than 100,000 people exceeded 500,000; more than 120 scenic spots were participated in the country; more than 6,000 works were released in total, and in just 10 days, the number of broadcasts exceeded 300 million times, becoming a phenomenon-level event in the cultural tourism industry. In Douyin and Alipay, the "Cultural Tourism Shopping Festival" was held, attracting the participation of 46 scenic spots across the country, selling 19,492 pieces of Huangshan baked cakes, golden silk imperial chrysanthemums, tea, etc., with cumulative sales of 1.066 million yuan; the "cultural tourism and other 'carp' come" activity held on Weibo, with more than 3.2 million topics, and various scenic spots participated in forwarding.
On December 16th, the "Cloud Tour Festival" event was the "grand finale" of the first China Cultural Tourism Live Broadcast Conference, where many big coffee from the domestic cultural tourism industry and capital circles gathered in Huangshan, and 1,000+ cultural tourism industry leaders, A-class scenic spot representatives and 10,000+ cultural tourism industry elites "cloud" attended the meeting to discuss the development of New Media in China's Cultural Tourism and talk about the future of cultural tourism live broadcasting.
Sun Yong, mayor of Huangshan Municipal Government, said in his speech at the opening ceremony of the conference that this conference is a vivid practice of intellectual empowerment, which will play a positive role in promoting and promoting the expansion of new channels, the construction of new scenes and the creation of new consumption in the cultural tourism industry in Huangshan and even the whole country; it is a wonderful bloom of creative innovation; it is an effective convergence of high-quality resources, the strong combination of high-quality resources in the industry, and the close linkage with the live broadcast platform, which will surely promote more people, logistics, information flow and capital flow to accelerate the convergence of the cultural tourism industry. It is expected to leverage the live broadcast platform of cultural tourism to make the world pay more attention to Huangshan and let Huangshan better go to the world.
Xu Jianmin, second-level inspector of the Department of Culture and Tourism of Anhui Province, and Yao Jun, president of the China Tourism Scenic Spots Association, also delivered speeches, and the excellent video works of the first China Cultural Tourism Live Broadcast Conference and the "Cloud Tour Greater China" Cultural Tourism Short Video Challenge were exhibited and broadcast. Jiang Gaojian, Liu Zhaohui, Li Xinghua, Feng Hui, Wang Xiaoqi, etc. delivered 5 keynote speeches around unlocking new possibilities for cultural tourism marketing, smart tourism under the new ecology of cultural tourism, and new ways of playing digital scenic spots, etc., and novel views and in-depth thinking injected fresh ideas into the forum. In the summit dialogue session, representatives of well-known entrepreneurs, experts and scholars in the cultural tourism industry shared wonderful views around the theme of "The Development Road of New Media in China's Cultural Tourism".
As one of the organizers of the event, Zhang Dehui, secretary of the party committee and chairman of Huangshan Tourism Development Co., Ltd., said that at present, peers across the country refuse to "lie flat", actively "save themselves" and explore "new roads". In the era of "everyone is the anchor, everything can be broadcast", "live broadcast + tourism" has become a "new road" for the development of the cultural tourism industry under the epidemic, and holding this conference is to give full play to the full value of "live broadcast +", create a new platform and new ecology for cultural tourism live broadcasting that integrates "people, goods and fields", inject new vitality and vitality into cultural tourism scenic spots, help the transformation and upgrading of the cultural tourism industry, break through the predicament, and re-revive under the normalization of the epidemic situation.
Platform- type, Internet-based and technology-based tourism are important directions for Huangshan tourism to embrace change, meet challenges, grab tracks, and transform and develop. Huangshan Tourism has joined hands with Alibaba and Ant Group to carry out three major cooperation, all of which have been fully implemented. The China Cultural Tourism Live Broadcast Conference will continue to gather cultural tourism anchors and IP accounts for domestic scenic spots through new media marketing methods such as live broadcasting and short videos, help scenic spots achieve transformation and upgrading in the era of "cloud tourism", solve problems such as low new media traffic and difficult promotion in scenic spots, and promote the "going out" of characteristic cultural tourism products. At the same time, let more scenic spots and high-quality cultural tourism creators be fully displayed, attract potential tourism customers to "walk in", and inject vitality and vitality into the future development of scenic spots.
Starting from Huangshan, the China Cultural Tourism Live Broadcast Conference will become a brand IP of the cultural tourism industry, and finally realize the signing of the unified product in Huangshan, the "good things" in Huangshan, the creativity in Huangshan, the entrepreneurship in Huangshan, the main promotion of the tourism development of Huangshan City, and the development of national cultural tourism. That is, scenic spot tickets, cultural and creative products, tourism commodities, agricultural products, homestay hotels, etc. will be put on the Internet, comprehensively displaying the characteristic resources of "eating, living, traveling, traveling, shopping and entertainment" of tourist destinations, and will also promote the development of rural tourism through the "tourism +" promotion of Internet live broadcasting.
The specific executor of this event, Huangshan Cloud Upstream New Media Co., Ltd., is a joint venture between Huangshan Tourism Co., Ltd. and Miaoqu Group to focus on new media marketing, creating a new platform of "travel broadcasting" and "agricultural broadcasting", based on Huangshan, to help the regional cultural tourism and agricultural industries to run the live broadcast with goods track. Huangshan Cloud Upstream will continue to expand the IP of the National Travel Broadcasting Conference, strengthen the global integrated marketing of cultural tourism, deepen the construction of the national live broadcast e-commerce with goods base, continue to deepen cooperation with scenic spot associations, cultural tourism experts, etc., and create a professional tourism new media team.
Huangshan City has two top IPs in Huangshan and Huizhou, and creative innovation has become the driving force for the development of Huangshan. This cultural tourism live broadcast conference is the first national live broadcast event summit held by China's cultural tourism industry, and it is also an innovative measure to link creative resources, launch creative planning, and create a creative platform, which is very consistent with the development concept of Huangshan City.
Xin'an Evening News Anhui Net Dawan News reporter Wu Yongquan