No matter how expensive or cheap the car is, as a consumer, we always want to get the strength / ability / quality of the product at the right price.
Anyway, when I bought the car now, I gave myself the reason that the car was cost-effective; and when people asked me why I bought this car, I replied the same way. Spending less and doing more is the view of most people, and Lao Xu and I belong to this "majority".
Lao Xu is ready to give himself a birthday gift on his 35th birthday, that is, to change the car he has now. (Note: This story is based on a real case)
Within 330,000, you can choose from three luxury cars
February next year is the 35th birthday of old Xu, after working hard for so many years, he has some savings, and the matter of improving his life is on the agenda.
After all, there are also a few years of marriage, the children are about to go to primary school, even if it is for the sake of the family, they have to change a better quality car; and then there is that Lao Xu is also a management in the company at present, and he needs to go out to talk about business more often, and he also said that he changed cars in order to be decent.
In short, many factors contributed to the fact that the old Xu changed the car. However, the problem of buying a car, Lao Xu first thought of me, not for anything else because I had previously worked in a brand 4S store.
After understanding it, I found that in fact, the car purchase demand of lao Xu is very simple, can take into account both commercial and household use, because of personal habits, lao Xu does not want to buy an SUV model, but prefers a car, of course, the size is large, medium-sized cars are the bottom line. Specific budget, Lao Xu only gave a little less than 330,000, no loans. As for the brand? The price point given by Lao Xu is basically all a joint venture brand, so it is easy to find alternative products for him.
For example, the Volvo S60, Cadillac CT5 and Jaguar XEL, all three of which are medium and large sedans, and the price range is also around 300,000 to meet his purchase needs. In the end, Lao Xu chose the Volvo S60 in the above three cars. For what reasons? Let's move on.
Choosing Volvo is really not surprising
Our first stop on the day was the Volvo 4S store, which was basically not full of traffic due to the early arrival. Do a good job of information registration, Lao Xu and I walked around the progress hall, and the Volvo S60 was placed in the center of the store on the same day. While we were still looking at the car, the staff came over and started to tell us about the car.
The first thing to introduce to us is the discount of this car, if there is a replacement, then add 8,000 yuan in cash subsidies on the basis of the discount of 50,000 yuan. In this way, Lao Xu's interest in this car is even stronger. After looking at the configuration table, the active safety configuration of the whole series is quite complete, but if you want to full speed adaptive cruise, you have to choose a medium and high-end model, such as the Zhiyuan luxury version model priced at 339,800, the discount is about 280,000, and the first 300,000 is done.
The model that Lao Xu looks up to is a version equipped with a high-power 2.0T engine, with a maximum power of 145 kW and a maximum torque of 300 Nm. And the staff introduced that this car has 48V light mix technology in the whole series, not for power, but to make the engine smoother when starting and stopping. After listening to this, Old Xu felt that this set of 48V was a bit fresh, and he thought of quickly test driving a circle to experience the experience.
Taking advantage of the lack of traffic in the store, the test drive was quickly ready, after about 30 minutes of test drive, Lao Xu felt the engine start and stop with 48V blessing at each intersection, and finally he gave the evaluation that "at first I felt that this technology was really amazing, but I quickly got used to it, but there was no obvious start and stop feeling." As for the power, Old Xu drives relatively slowly, belongs to the kind that is not impatient, even if he is given a high-power engine, he is slowly stepping on it. But his requirement is that he can not drive the express train, but the power reserve must be available, and it will be used one day.
During the entire test drive process, Lao Xu expressed his approval of the materials and materials in the Volvo S60 car, as for the design of Lao Xu still felt that this was too Nordic, and there was too much deviation from the previous models (Japanese, German, and American). So Lao Xu thought, do you want to stop going to other shops to see?
However, after visiting cadillac and Jaguar one after another, the two of us returned to the Volvo 4S store, and Lao Xu finally fixed the Volvo S60 B4 Zhiyuan Luxury Edition in the store. Why didn't Cadillac and Jaguar become Lao Xu's ultimate choice? Let's move on.
For one configuration, give up two cars?
Coming out of the Volvo store, we went to the Cadillac store not far away. At that time, the customer flow in the store was not small, mainly to see the Cadillac CT5 and CT6 models, so we waited for a while before the staff came to receive us. After introducing the vehicle information, Lao Xu said, "This car's 2.0T engine is better than volvo's power, and it can indeed be considered."
After asking about the preferential situation, Lao Xu took a look at the configuration, full-speed adaptive cruise in the Cadillac CT5 only equipped with the top match, the price of the discount can be more expensive than the Volvo S60, which makes Lao Xu feel that the Cadillac CT5 is somewhat low in cost performance. In addition, in the car, Lao Xu also felt that although the workmanship and materials were good, he still felt that the Volvo S60 gave him a better experience.
Therefore, because only the top has full-speed adaptive cruise, the whole series has no fatigue driving reminder, and because of the texture in the car, Lao Xu decided to abandon the Cadillac CT5.
Then there is the Jaguar 4S store, in fact, if Lao Xu chooses such a Jaguar XEL, it is actually quite suitable for him, and the business can also be used for home. When I arrived at the store, it was already afternoon, the traffic in the store was not very much, registering the information, taking the leaflet, and then the staff introduced the relevant models and preferential information. Probably means that this car is quite suitable now, and the main sales are medium and high-end models.
Jaguar XEL power and wheelbase, the old Xu are satisfied, the active safety configuration is also quite complete, almost to achieve the standard of the entire series. Then, the point came, Lao Xu looked at the configuration of full-speed adaptive cruise, only the top match, and the price of the top match was all stable more than 320,000, and finally hesitated to consider it, or walked out of the Jaguar 4S store with me.
Later, I had the above car purchase experience, but Lao Xu later told me that if he was younger, he would definitely buy cadillac CT5, rear drive +2.0T who still cares about the configuration, ah, good to open it. But now it is different, you have to be calmer, and you have to look at the comprehensive cost performance when buying things.
summary
In fact, I can quite understand the decision made by Lao Xu, a man in his 30s, to buy a family/business car, on the one hand, consider the richness of the configuration, on the other hand, but also have to consider whether the cost performance is appropriate. I want to say that the Jaguar XEL is also suitable, and the richness of the configuration is not worse than that of the Volvo S60, but it is the full-speed adaptive cruise that Lao Xu wants to have on the top, which exceeds his car purchase budget.
On the question of the retention rate, the landing price of the 2020 Volvo S60 new car is about 364,500, and the price of the used car after 11,000 kilometers is about 236,800. The landing price of the 2020 Jaguar XEL new car is about 347,100, and the price of the used car after 42,000 kilometers is about 238,000.