Recently, the peripheral products of Shanghai Disney's popular IP image Lingna Belle opened online reservations, but many consumers found that the reservation page could not be opened for a while, and when they entered the page, the reservation was full. Nandu reporter noted that the official pricing of Lingna Belle's peripheral products has not yet been announced, and sellers have offered prices of tens of thousands of yuan in the second-hand online shopping market. On December 15, Nandu reporter called the Shanghai Disney Resort Reservation Service Center and the commodity service hotline, and the customer service staff said that to understand the original price of the above products, they had to go to Disney's offline physical stores.
The Lingna Belle doll reservation page collapsed in seconds, and the price was speculated to tens of thousands of yuan
On the evening of December 12, Shanghai Disney's three products "Regular Lingna Belle Plush Toys", "2021 Christmas Series Lingna Belle Plush Toys" and "2021 Christmas Series Lingna Belle Plush Toy Key Rings" officially opened the reservation purchase channel.
According to the release plan announced by Shanghai Disney Resort on its official WeChat public account, this time it will follow the online reservation + offline purchase method. Only successful customers can purchase offline at the Disney World Store in Disneytown, and all three items are guaranteed, up to two of each. Offline purchases are made from 8:00 to 20:00 on December 17 and 18, and from 8:00 to 19:00 on December 19 and 20.
On December 13, the topic "Shanghai Disneyland was squeezed by Ling Na Belle" rushed to Weibo's hot search. Nandu reporter noted that many consumers said that the appointment purchase access interface appeared white screen and other conditions, some netizens said that "the card can not be opened at all, about not, after successfully entering, it will be full."
On December 14, the topic "Lingna Belle doll price is too outrageous" appeared on the hot search. On the 15th, Nandu reporter searched for "Lingna Belle" as a keyword on a second-hand trading platform and found that some sellers said that they would resell their reservation-successful Christmas model Lingna Belle set (regular, Christmas, and pendants) on the basis of the listing price by 3600 yuan, and a single regular Lingna Belle needed to increase the price by 1000 yuan on the basis of the listing price to get it. Some sellers even directly marked the price of the whole set to 12,000 yuan.
A seller with a price tag of "3800 yuan full set" told Nandu reporter that he did not know the original price of the goods, "I am looking at the price set by other people on the platform." Everyone else is selling for 4000+ yuan, and I should be cheap here. ”
Disney said that the original price should be learned from offline physical stores
On December 15, Nandu reporter called the Shanghai Disney Resort Reservation Service Center and the commodity service hotline, for the original sales price of the above-mentioned Lingna Belle peripheral products, the customer service staff said that it was necessary to go to Disney's offline physical store to understand. For the phenomenon of "scalping at a higher price", it said that it needs to be responded to by the relevant person in charge.
Nandu reporter noted that on the 14th, the WeChat public account of the Shanghai Municipal Consumer Protection Commission had released a message that Shanghai Disney responded that after the appointment was opened on the evening of the 12th, the instantaneous access to the reservation channel was huge, and many tourists continued to have white screens and other conditions due to the short-term blocking of the reservation page. However, the reservation system itself is not interrupted, and reservations are accepted from 8 p.m., and then all reservation places are completed, and tourists who have successfully made reservations will be able to purchase offline according to the purchase process within the date and time period confirmed at the time of reservation.
Disney also said in its response that it will never create any hunger marketing, "The current shortage of supplies is due to production bottlenecks under the influence of factors such as huge demand in the short term and the epidemic." Disney will continue to replenish and continue to increase the number of replenishments in the coming months, providing more tourists with the products that everyone likes as soon as possible. ”
Written by: Intern Zhang Mengyuan Nandu reporter Wu Jialing