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Why did Starbucks overturn? Insiders: Management or vulnerabilities

(Health Times reporter Dong Yingyu)

On December 13, Starbucks was exposed to the use of expired ingredients on the hot search. The cause of the incident was that during the undercover investigation of two Starbucks stores in Wuxi, Jiangsu Province, some media found that the store continued to use the ingredients after expiration, tampered with the shelf life, and leftover bread and desserts the day before the shelves.

In response to the report that "a Starbucks store used expired ingredients for private label exchange", on December 13, Starbucks official response said that it had paid attention to reports about two Starbucks stores in Wuxi, was deeply shocked, and had closed the two stores at the first time, and immediately launched an in-depth investigation.

Why did Starbucks overturn? Insiders: Management or vulnerabilities

On December 13, a Starbucks company in Beijing's Chaoyang District opened for business. Photo by Dong Yingyu

"Anyone who has worked in a store knows that this is a minority. When I worked part-time at Starbucks, my hands were all bald, and all the unsold pastries in the store were taken apart and thrown away under surveillance, and the two did not know what the situation was. A netizen who worked at Starbucks said.

A Starbucks employee revealed to the Health Times reporter, "Starbucks employees will have relevant food safety training when they enter the store, and they are not allowed to sell expired food." Employees who can't sell out on the day will generally eat or throw it away, and there is monitoring in the store. The company will also regularly conduct secret visits for self-examination, and if it is found that there is tampering with the date, it will be dismissed. ”

For the netizens reflected that "Starbucks food packaging does not have a shelf life mark", the above employee said, "The outer packaging of food is printed with shelf life, but it involves relevant information such as suppliers, so it is generally not provided to customers, if customers insist on viewing, it is also possible." ”

Why did Starbucks, which has always been advertised as "strictly enforcing food safety standards", "overturn"? Behind this may reflect the management loopholes within the enterprise.

It is understood that Starbucks opened its first store in Beijing in January 1999 Chinese mainland. At present, Starbucks has opened 5,400 stores in more than 200 cities in Chinese mainland. As a world-renowned coffee giant, Starbucks has no franchise stores, and all stores in China are directly operated stores.

An insider engaged in the catering management industry revealed to reporters, "The use of expired raw materials can reduce losses and increase profits to a certain extent." Bonuses and promotion opportunities for Starbucks store managers are tied to operating profits. The assessment model is too mechanical, and driven by interests, some people may be desperate to take risks. ”

In the above-mentioned undercover investigation video, Starbucks employees also revealed: "The company has to assess the turnover and profit margin of the store, and if the cost of ingredients is too high, these data will not look good." If the ingredients that cannot be used are scrapped, it is even the cost of the store. He admitted that although Starbucks' regulations are strict, there are still problems in implementation.

In addition, the report mentioned that every half a month, the superior management department of the store will go to the store to inspect, but under the eyes of the inspectors, the clerk can easily dispose of the expired ingredients, or directly tear off the shelf life label, or quickly replace the new shelf life label, and finally, the inspectors find small problems that are innocuous.

For the Food Safety Storm of Starbucks, some media commented that in the long-term operation, whether Starbucks knows the "unspoken rules" of some store operations is also worth a question mark. From the perspective of the so-called "flight inspection" in the form, Starbucks' management loopholes are probably not accidental, which may be a mechanism problem behind it, and should be paid more attention to by enterprises.

For the specific measures for rectification, Starbucks official response said: Chinese mainland all Starbucks stores immediately start food safety standards

Comprehensive self-examination of the implementation of the implementation; immediately organize retraining of all store retail partners, and strictly implement the company's food safety system

For all stores, increase the frequency and scope of regular inspections and surprise inspections from internal and third parties; strengthen food safety

The internal reporting channel of the partners of the whole problem is actively explored to reduce the interference of human operation factors and strive to be from the source

Head to prevent such incidents from occurring.

Why did Starbucks overturn? Insiders: Management or vulnerabilities

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