Earlier, Dr. Li shared with you the article "The Original God Quju Ranked Second Runner-up, a brief review of the global mobile game best-seller list in November 2021", which introduced the overview of the mobile game market in November. We found that in the mobile game market, the total kryptonite volume in October 2021 was $7.5 billion, but it fell to about $7.1 billion in November. Personal analysis is that the hosting market and the PC market have opened a relatively large discount at the end of the year, so there is some impact on the mobile game market.
The Doctor's reasoning for this is actually reasonable, because in Europe and the United States, the fourth Friday of November (November 27), the so-called "Black Friday", and the so-called Christmas shopping season begins on this day. Since this day was invented by the American retail industry in 2005, it has become a time point for merchants large and small. The attention of some European and American players has been attracted by Black Friday, resulting in a slight decline in the amount of kryptonite in mobile games, which is quite reliable.
So, how did the European and American game markets perform during "Black Friday"? The doctor specifically checked the relevant information and found that the North American market professional research organization "NPD" has announced the sales results of the North American game industry in November. Let's take a look at which game hardware and software are popular in North America.
In North America, overall sales fell by 10% compared to the same period last year as game consoles were still generally out of stock in November! Single-month hardware sales were only $883 million, down 38% from the same period last year! The overall economic situation has also affected the console market, and November 2021 is the worst November since 2016.
The console that won the sales title in North America in November was the Nintendo Switch family, and the Switch is also the console sales champion for 2021 (so far)! According to Nintendo, the Switch sold 1.13 million units in North America in November. The Xbox Series X/S and PS5 are second and third respectively, and the Doctor has not found specific data, while "NPD" mentions that the Xbox Series X/S and PS5 together are about equal to switch sales.
In terms of games, shooters are sought after by Players in North America, with Call of Duty: Vanguard and Battlefield 2042 each finishing in the top two in North America in November. Third place was Pokémon: Brilliant Diamonds/Brilliant Pearls. The wind reviews of the above games are not bad, but they are really fragrant! In addition, it is worth mentioning that "True Goddess Rebirth 5" won the sixteenth place, and also set a record for the highest first month of sales of the "True Goddess Rebirth" series.
As for the Data of Europe, there is no comprehensive and collated statistical report, and the Doctor can only summarize the relevant information he knows. Around Black Friday, the Nintendo Switch set a record for weekly sales since the console was released in the Uk, Italy, and Germany! The most popular Switch games are Mario Kart 8 Deluxe Edition, Pokémon: Crystal Diamond/Brilliant Pearl, Minecraft, Animal Friends, and so on.
As for the Xbox Series X/S and PS5, they are seriously out of stock, and neither Microsoft nor SIE has issued any PR news. Other popular products are cross-platform, such as: FIFA22, Call of Duty: Vanguard, and so on. It can be seen that the car gun ball type of game has always been the favorite of European and American players. Overall, the biggest winner of this year's Black Friday is Nintendo, whose console Switch and related games have achieved good results.