ByteDance's first domestic music app exposed: named "Soda Music", has now begun internal testing

IT Home December 15 news, after more than a year of breaking news, ByteDance has begun to internally test its first music app in the domestic market.

According to Tech Planet, the name of the product is not the "flying music" previously circulated on the Internet, but "soda music", this app has just completed research and development around September this year, and the overall style is similar to byte's music product "Resso" overseas.

According to reports, "soda music" is a song listening platform for young people who love music trends, the development group is also quite young, the App playback interface is the home page, taking the up-and-down music switching mode, and will use video dynamics as the background in the playback interface, and also has a unique "Hi Listen mode", which can be based on the rhythm of the music, flashing and other special effects in the playback interface.

It is said that soda music is similar to the algorithm of douyin, taking the way recommended by AI to intelligently push the song library to users. It is worth noting that Resso has a podcast function, and it is not excluded that the official version of Soda Music will also add the podcast function.

In addition, in the song recommendation mode, this independent music player focuses on "full single recommendation", that is, the entire app only pushes singles, and does not recommend song lists, albums, etc.

IT Home has reported that it was previously revealed that the project was named "White Moonlight", jointly promoted by ByteDance China Music Division and Douyin Music, and that byteDance invested no less than 1 billion yuan in copyright this year for the music project.

Previously, it was also reported that Byte plans to jointly promote the music business from both ends of music streaming and copyright agency distribution, the former through the purchase of copyright, and vibrato linkage to support independent musicians to create differentiated music products, the latter by becoming the copyright manager and distributor, enjoy the share of music agency distribution.