In November 2021, domestic new energy vehicle sales reached a new high, with production and sales of 457,000 units and 450,000 units, respectively, an increase of 15.1% and 17.3% respectively, and the cumulative production and sales from January to November this year were 3.023 million units and 2.990 million units, respectively. It seems that the overall sales of new energy vehicles in China are 3 million, but in fact, one car has contributed hundreds of thousands of vehicles.
This car is the Hongguang MINIEV. Hongguang MINIEV, which was not born long and was only listed in July last year, has now become a "heavyweight" player in the domestic car market, and has won the monthly sales champion of the domestic new energy vehicle market for 15 consecutive months. In November this year, the monthly sales of the car reached 45,576 units, which was not lost to the number of old-fashioned fuel vehicles, and now the cumulative sales of the car have reached more than 500,000 units, boosting the development of the new energy vehicle market.
Why does the Hongguang MINIEV car have such high sales and have been recognized by so many consumers? In fact, in the final analysis, it is because Hongguang MINIEV has captured the needs of current consumers.
The price of Hongguang MINIEV itself is not high, the guidance price starts at 28,800, there is no purchase tax, and it is also unlimited, which is more attractive than spending 30,000 to buy a second-hand car.
In addition to the relatively close pricing, the practicality of Hongguang MINIEV is not bad. When traveling in large cities, the small size of the Macro MINIEV is easier to achieve unimpeded. Especially when the main road is congested, Hongguang MINIEV can easily traverse alleys and alleys. When going to the internet celebrity shop, the city center or other busy places, Hongguang MINIEV can also find parking spaces more easily with its small body.
If we say that small size, strong flexibility and low pricing are the main reasons why Hongguang MINIEV can attract consumers to start MinieV. Then the concept of "Chaochuang" proposed by Wuling is the key to maintaining the vitality of the Hongguang MINIEV car series. The so-called Chaochuang, is the user's own creation of Hongguang MINIEV, an act of innovation, users can according to their own preferences, in the Hongguang MINIEV body to add a variety of different pulling flowers, or change the wheel style, body color matching, etc., so that each Hongguang MINIEV has become different, become the owner's "big toy" and "social business card".
The popularity of the tide is inevitable to have the official support of Wuling. Wuling official has repeatedly taken Hongguang MINIEV as the protagonist and cooperated with different brands, including Xicha and YOHO! , box horse fresh and so on. And Wuling official itself also on the Hongguang MINIEV tide creation, during the auto show, Wuling exhibited a Hongguang MINIEV 6x6 pickup version, this car is still paying attention to consumers today. For example, 2021 is the Year of the Ox, Wuling has launched the Hongguang MINIEV Year of the Ox Special Edition, using bright red and unique attributes of the Year of the Ox to bless, the recognition is high enough.
After the Hongguang MINIEV fire, many manufacturers wanted to learn from the successful experience of Hongguang MINIEV, but most of them failed. Like the QQ ice cream launched by Chery, although it is named with the help of the name of the classic model of QQ, it also gives some more characteristic colors, but the performance of the car in the market today is still a lot different from the Hongguang MINIEV, and the user recognition is not very high.
In general, Hongguang MINIEV may be the first model to eat "crab", which has opened up the blue ocean market of small electric scooters and taken the lead. At the same time, Hongguang MINIEV grasps the young people's pursuit of personality and high value, and gives the concept of "Chaochuang". So that young people can freely create and innovate Hongguang MINIEV, Hongguang MINIEV has created a "link", so that it can connect different car owners and build a unique "play space". Nowadays, Wuling has also established an exclusive LING HOUSE to bring Chaochuang to more people, which may be the key to Wuling's high sales.