A. Di from Germany and Nike from the United States are the two giants of the world brand of sportswear. As an old rival, he has "shot" many times for the market over the years.
Immortals fight
On December 10, 2021, U.S. time, according to Reuters, Nike is asking the U.S. International Trade Commission to block the import of a number of Adidas sneakers, including a partnership with Stella Lee. McCartney、Pharrel · Williams' co-branded series.
Nike's complaint said A.D. had 49 shoes that used PrimeKnit technology, which infringed six of Nike's patents.
Because Nike launched a Flyknit flying line technology in 2012, it is said that it spent $100 million to develop Flyknit flying wire technology. It is an innovative manufacturing process that "excels in performance, design, and aesthetics while reducing material and waste." ”
However, just five months after Nike released the new technology, A. Di launched PrimeKnit technology. The two sides will widely use the new technology in all kinds of casual shoes / sneakers / hiking shoes and so on. Among them are basketball star LeBron James and football star Ronaldo's signature shoes.
In response, ADy spokesperson said that the company is analyzing the complaint and will defend Adidas against these allegations, and stressed that Primeknit technology comes from years of research.
"Mutual pinch" prosecution
These two immortals launched their own patented technology before and after, and the time was so tight. It is not difficult to see the commercial competition factors, and the specific cat is only known to the parties.
Do you think A. Di Technology was launched after that only the defendant's share? It's not the first time they've "fought."
Just last year, A. Di also tried to appeal on the U.S. Federal Circuit, accusing Nek of plagiarizing his Primeknit technology, but without success.
The patent wars continue
Do you think it's just a patent game between Nek and A. Di? Nike's patent war has not been broken in recent years!
In 2018, it also sued its own sports brand PU'MA for infringing on its own Flyknit flying wire technology, and the lawsuit was fought for 2 years, and finally reached a settlement.
It also sued the American brand Kai'qi, a tug-of-war that lasted for 5 years. Finally, in November this year, a settlement was reached.
What is the patented technology?
What exactly is Flyknit technology? Caused by many lawsuits against other brands over the years for plagiarism of patents?
Official explanation: "A material made of strong and lightweight yarn. It can be woven into a one-piece upper and the athlete's feet are fixed to the sole".
This technology makes recycled and recycled materials into special yarns, which provide more support even with different knitting patterns. In short, it's stronger and fits better.
Domestic products are more fragrant
However, even if they fight no matter how much they fight, netizens who eat melons just take care of coaxing. Is the domestic brand of good quality and low price not fragrant?
Moreover, in the past two years, when there have been disasters in China, we have donated materials in a big way, and are not all our national brands walking in the front line of disaster relief?
Since the end of 2018, the sales volume and stock price of state-owned sports brands have risen all the way, in addition to the national policy and the Xinjiang cotton incident, it is also inseparable from the rise of national cultural confidence.
In the past, foreign brands represented superior Western aesthetics and spending power, relying on their own marketing advantages to quickly occupy the Chinese market.
Nowadays, the production quality and design of Chinese brands are getting better and better, and the products and marketing are also suitable for the younger generation, and they have more Chinese cultural elements, so that Chinese consumers have more confidence in "Chinese style".
What do you think about that?