More than 2,000 years ago, the seal book turned round into a square fold, and the vertical trend became a horizontal trend, and the lishu came into being. As a "bridge" between ancient and modern characters, Lishu not only inherits important historical deeds, but also is an emotional link between ancient and modern civilizations. At 21:10 on December 12th, the fourth issue of the country's first calligraphy and aesthetic education interactive TV literary and art program "Miaomo Chinese Heart" created by Zhejiang Satellite TV led us to "travel" through time and space to appreciate the solemn and graceful beauty of Lishu and the gentle and generous beauty, and experienced the Jian Mu family letter that was pinned on and worried, so that Lishu was no longer just a "familiar" text for everyone.
The hot topic has been continuously liked by many parties
Ranked in the top ten of Douban's domestic word-of-mouth variety list
Since its inception, the reputation and popularity of "Myo Ink Chinese Heart" have been floating all the way. Up to now, the four programs have a total of 37 derivative topics on the whole network, and the number of Weibo-related topics has exceeded 370 million. The topic #Why do you say that family letters are worth ten thousand gold#, #Do you still need to write letters in the Internet era# have triggered heated discussions among netizens. In terms of short videos, it has won a total of 7 hot searches, with more than 100 million plays on related topics, and #妙墨中国心 has topped the Douyin variety list three times.
It is worth mentioning that "Miaomo Chinese Heart" Douban scored 7.4, ranking in the top ten of Douban's domestic word-of-mouth variety list. Many Douban netizens even gave high praise, praising the program for "taking into account the popularization of calligraphy and the depth of culture", "popularizing calligraphy knowledge, telling calligraphy stories, and inheriting the humanistic spirit in calligraphy in the form of reality TV variety shows is really a very good form of combining with mass media"! In addition, Media No. 1, Zhejiang Literature and Art, China Academy of Art, and Xiling Printing Agency have also issued articles praising programs, presenting the unique charm and charm of calligraphy in innovation, and realizing the inheritance and development of traditional culture.
Discover the calligraphy of life
#Write The Heart of China #Set off a wave of national interaction
Lishu, a special presence in the five bodies of Chinese calligraphy, its birth not only opened a new chapter in the development of Chinese characters, but also made Chinese calligraphy better into ordinary life. In the "Lishu Chapter" of "Miaomo Chinese Heart", the host Shen Tao led the "Ink Hunting Group" to find the "Li" around us, making us realize that the original Lishu has always existed around everyone.
In fact, not only the calligraphy, but also the whole calligraphy is a part of our lives. Last week, "Myo Ink Chinese Heart" launched the #Write Chinese Heart follow-up activity on Weibo and Kuaishou platforms respectively. From picking up a pen and writing to picking up a phone to discover and record calligraphy around you. Up to now, the number of reading and playing of #Write Chinese Heart has exceeded 10 million, and nearly 1,000 works of netizens have been included, which can be described as setting off a wave of national interaction.
Among them, the Kuaishou user @ Chunfeng Daya wrote "Jingzhongguo" with a lishu and wrote patriotic feelings with the heart of fists; Kuaishou user @ Idler Lao Zhang showed the virtues of a gentleman through the four words of "self-improvement"; Weibo users @ Wuling Hongguang Small Jelly, @ A Little Bao, @ Zero Degree Coke Mini found embroidery works, porcelain bowls, calligraphy on paper towel packaging... Every netizen is actively participating in the #Writing Chinese Heart interaction in their own way, which also makes "Miaomo Chinese Heart" further realize the original intention of "letting calligraphy enter the public"!
This week, the show will open the fifth issue of "Letters". 5,000 years of pen, Miaomo Chinese Heart, December 19 (Sunday) 22:00, follow Zhejiang Satellite TV's "Miaomo Chinese Heart", together with the exhibition of reading posts, pen and ink!