Many business stories point to similar conclusions: "Successful business models are incredibly simple, create products that meet the needs of consumers, and the market will naturally pay for it." Jobs dismissed this, arguing that "users never understand their needs" – a really valuable business model that finds the user's hidden desires in their behavior and the needs that are not fully satisfied.
Ford, the king of automobiles, also had a similar argument, saying that 19th-century city dwellers wanted "faster horses," but their actual need was "more convenient urban transportation." Until the real needs are met, the user does not understand their real demands.
After six years, how to quickly establish a stable and real connection between anchors and paying users and live broadcast fans for the live broadcast platform that has survived in the thousand broadcast war is far more urgent than how to go out of the circle. In order to help the talented newcomer anchors to win the time, the pepper live broadcast "Gold Medal Producer" came into being, and in the final that ended on March 29, the newcomer dark horse anchor has already appeared.
Cinderella with her crystal shoes
In the past live broadcast mode, users need to find their favorite anchors in the vast sea of people, and high-net-worth users who are more concerned about talent and personality charm need to invest more time to find their favorite anchors. In the activity mode of "Gold Medal Producer", users become the promoters of anchors, anchors participate in competitions, obtain performing arts and traffic resources provided by the platform, and users also find more charm in the process of anchor cultivation.
Under this variety format, the social relationship between users and anchors is rapidly brought closer, and anchors bypass the accumulation period of bitter sitting, are quickly discovered by more users, and gather fan popularity, while high-net-worth users can find more flashpoints of talent anchors in the game and form a deeper emotional connection.
Chen Qishi is a post-95 anchor who once worked as a precious metals trader in a financial company and stepped into the live broadcasting industry under a chance meeting. Chen Seven believes in the power of persistence, even in the first month of the broadcast with only a small number of fans, he insists on broadcasting for more than 6 hours a day, showing his truest side in the live broadcast room. On March 18, after the launch of "Gold Producer", fans encouraged her to sign up to participate and bravely go to a bigger stage. The enthusiastic promotion of fans surprised Chen Qishi slightly, but in order to make the fans wish, she prepared her talents and participated in the competition without hesitation.
(Chen seven years old signed up to participate in the "Gold Medal Producer" information)
In the schedule of "Gold Medal Producer", Chen Qi's age became a dark horse, and she suddenly got the support of anonymous user "Knight Mystery Man", jumped to the top of the standings list, from obscurity to the first place in the whole list, Chen Qi's age became the most eye-catching new star anchor on the platform in only 10 days, staging a Cinderella-style counterattack. This is unimaginable in the traditional live broadcast model.
On the night of the finals, Chen Qishi, who had been broadcasting for more than 10 hours and had a slightly hoarse voice, burst into tears: "I want to say something, but I can't seem to say it." Undoubtedly, "Gold Medal Producer" handed over a pair of crystal shoes carrying dreams in the growth of the new anchor. According to the operation of the pepper live broadcast platform, Chen Qishi has been carefully preparing more exciting talent live broadcast content to give back the support of mysterious people and fans.
("Knight Mystery Man" helped Chen Qishi win the first issue of "Gold Medal Producer" championship)
The mutual achievement of users and anchors
"Live broadcasting brings more possibilities for everyone" - not only for the growth of newcomer anchors, "Gold Producer" also provides a channel for high-net-worth users to become producers, users can become bole on the star-making machine, leading the talent growth and advancement of ordinary anchors, and becoming the core promoters who help anchors shine their dreams into reality. In the promotion mode of "Gold Producer", users and anchors can establish a stronger relationship faster and form a deep "bond" with emotional connection.
From the perspective of pepper live broadcasting, the relationship between users and anchors has not been simply to see and be watched, one-way reception. The talent and personality of the anchor continue to grow in the pursuit of fans, and the participation of high-net-worth users makes the experience of the anchor and fans more profound, and the thrilling defense and impact of winning the championship have become common memories, and the cohesion is formed in the ups and downs. An "ace producer" admitted that the guardianship method brought by "Gold Medal Producer" has given him a deeper understanding of the growth path of the anchor, "She is indeed a role model for hard work, hoping to help her fly farther, and more possibilities can happen to her." "It is precisely because of the innovative content model of the live broadcast platform that this possibility can happen to every ordinary person who really has talent."
In the show "Gold Producer", the core elements of talent-competition-interaction have been comprehensively upgraded to become a more exciting, interesting and more humane live content. Being able to appreciate their own "Bole" through talent is certainly lucky for the anchor, and quickly completing the progress from a newcomer anchor to a "talented Maxima" is also the primary task of the anchors in the next stage of their live broadcast careers.
As stated at the beginning, "the needs of users are vague", and really good products or content can unconsciously reach the real needs of users. When users open the live broadcast platform in their leisure time, they may not only want talent, not just single-line interaction and companionship with the anchor, but also the achievement of personal value. Paying users help anchors illuminate their dreams and become pushers to turn stones into gold, anchors establish close and sincere connections with users and fans through talent, and fans also see the power of example.
What are the ideas for breaking the game in the future of the live broadcast circle? Worth looking forward to.