From 2023 to now, which national comprehensive have you watched?
Put "rotten".
"Our Inn", with a rating of 3.5, and the TV series ratings queen Yao Chen and Tang Yan have not been able to save its waterless situation.
Lying flat.
idou turns on the stocking mode, honestly goes to the countryside to farm, it is indeed a clear stream, Douban 8.9.
But the popularity is also basically in the soil, and the ratings of "Idol Trainee" and "Creation 101" a few years ago have long been irreproducible.
And the temple-level ones.
"Endless Sound, Treasure Island Season", it can be said that it has collected the elements of explosive models, the feelings of a generation, the top of the music scene, the king and queen...
It can also be seen that mango has put a lot of effort into making it. But it is still one step away from the blockbuster.
The variety show did everything in its might, but the audience was still not very interested. In fact, the fatigue of the national comprehensive has long been apparent.
Last year, Tencent's head variety show "Half-Acquainted Lovers" did not receive brand sponsorship after broadcasting.
Some variety shows have not been in place for a long time, and they can only choose "naked broadcasting" - online without a title.
On the one hand, there is overproduction, and on the other hand, it disappears.
What?
Amateur variety show.
Strange, amateurs should be the foundation of variety shows, but today we almost forgot that variety shows can also have amateurs.
To solve the national dilemma, Sir dared to make a suggestion:
Go to the star standard. Put amateurs in their place.
01
At the end of last year, a variety show that did not make a splash, "Infinite Beyond Class". It was a hard work to create a topic.
What a mentor tearing on the spot.
What an old drama bone angrily criticizes the traffic.
What a throwing off the arm and touching porcelain. (Four people in a row.) ）
But the whole show just doesn't attract people to watch it, and it only reveals an awkwardness.
Why exactly?
You see, the program team knows how to judge the time and size up the situation, in recent years, the dedication of TVB actors has been praised by netizens, and the unprofessionalism of traffic has been spit on,
So he invited the Hong Kong stars to be the judges, so that the mainland traffic was beaten on stage. It is called "Infinite Beyond Class", which is obviously an imitation of TVB "wireless training class".
But can it be the same?
At that time, TVB was all selected amateurs for training, and after half a year of training, they began to be photogenic, and Chow Yun-fat and Tony Leung all began to emerge from here.
△ Zhou Yunfa wireless graduation photo
But you look at the students of this variety show "Infinite Beyond Class", all of them are debuting stars:
So why are you still a trainee?
To put it bluntly, it's not because I have acted in several plays, and I can't act at all.
In the past, it was a training class to discover good seedlings and cultivate stars. Now it is a cram school for students with poor acting skills.
Variety shows have become a re-employment shelter for mixed artists.
At the same time that the variety show is ineffective as a demon, there is a variety show that comes uninvited and does not hype itself.
There is also a meme this year:
Nine turns of the large intestine.
Ten years ago, the amateur cooking talent show "Top Chef" was archetic.
Yu Tao, the culprit who made Cao Kefan's expression out of control, was a student who could no longer be simple, but had absolute confidence.
I think the taste of some intestines is preserved
Only to know that you are eating a large intestine
Everyone suddenly came to their senses:
Compared with fake models, it is still interesting to be amateurs.
They have no fame and no halo of commercial packaging, but they have contributed a steady stream of flashpoints to variety shows.
But today, how are amateurs gradually reduced to supporting roles and marginals?
02
Amateurs have been all over the fields of the national complex.
Or it can be said that variety shows are originally the world of amateurs, where there are stars.
CCTV's veteran "Zhengda Variety Show" is a puzzle program that introduces interesting facts about scenery around the world to the audience through amateur guessing.
Even if there are no stars, it does not prevent everyone from watching with relish.
"Lucky 52" and "Happy Dictionary", the only star you know is the host himself.
The fun of variety shows can have nothing to do with celebrities, but substitutes for every amateur guest, sharing their tension and joy in answering questions, breaking through levels, and winning prizes.
In 2004, "Supergirl" opened the myth of grassroots overnight success.
She was still your classmate yesterday, your little sister next door, and in a blink of an eye, she had tens of millions of fans and became a big star. The empty alleys that amateurs have created have not experienced that era, and it is probably really unimaginable.
When "04 Supergirl" was in full swing, the streets of Chengdu were full of fans of Li Yuchun and Zhang Liangying canvassing.
People who go to auditions, from little girls who are a few years old, to grandmothers with gray hair.
Whether they can sing or not, what they look like, everyone has a hundred points of enthusiasm.
That's why you will see so many treasures in the later "Supergirl" audition archaeological video.
In the first generation of talent shows, the audience didn't really care who the so-called "star mentors" were, so you will find that the judges of "Supergirl" and "Fast Man" in the early years were very mixed.
There are singers, actors, behind-the-scenes producers, vocal teachers, and even writers, media people...
They don't have to be celebrities, they don't even need to be public figures. Because the subject is never them.
In contrast, in recent years, the draft must be the star mentor first.
The more topical the instructor is, the greater the traffic, and the more people watch the show.
This can also be seen from the change in name.
In the early years, they were only called "judges" and "guests" responsible for scoring and evaluation.
Later, it was the "founder" and "initiator" who meant absolute status, and began to oppose the customer.
Amateur drafts have opened up various fields. Singing and dancing is still too traditional.
"CCTV Model TV Competition" that makes people blush, select models.
"I want to make a movie", choose a director, even if you are not from a science class, you can participate.
"Top Chef", Dark Cuisine Audition.
There is also "China's Got Talent", which can make you live.
At that time, almost every satellite TV, even local small channels, had its own talent variety show, or the so-called "common people's big stage".
Even if you don't participate in the draft, there are still multiple channels on the variety show.
"Happy Camp" is the stage of stars, so "Every Day Up" has created the home of amateur nagging.
If you want to find a blind date, go on "Do Not Disturb If You Are Insincere".
If there is a dispute, then go to "Gold Mediation".
If you want to win big, play a difficult puzzle game.
During that period, many amateurs became popular with their unexpected "variety show effects".
A landmark figure is the female guest Mano who is not sincere.
The phrase "rather sit in a BMW and cry than laugh on a bicycle" is a famous saying of the times, which once triggered a "value crisis" in the whole society.
Variety shows have variety show scripts, and many of the amateurs in the show are actually "amateur actors". Including this Mano, who is also a "topic beauty" recruited by the program group, and handed over the script.
Compared to celebrities, the benefits of amateurs are:
First, they have no star baggage, they will not be cautious in their words and actions, and they will be open-minded. Vivid and uninhibited, unexpected.
Second, they give the audience a sense of closeness. Their stories, the opinions they express, are more likely to resonate.
But soon, this ecology dominated by grassroots amateurs did not leave the pieces of armor that were killed after the star entered.
03
I don't know if you remember.
From 2017 to 2018, radio and television made drastic rectifications to variety shows.
One of the key points of rectification is the proportion of celebrities and amateurs.
"Increase the proportion of ordinary people in the program, let the grassroots people become the guests and protagonists of the program, and pay attention to not using the masses as a star foil or background."
Before 2015, there was no need to worry about the problem that there were no amateurs in the show, and domestic entertainment stars were not popular on reality shows, and their focus was generally acting and singing.
Variety shows are a way for amateurs to show their faces and become famous.
At 2012's "Top Chef", the contestants also pinned their life-changing dreams on this culinary reality show.
So you will see that in this "cooking" reality show, there are so many weird Boyan stadiums.
Anyway, let's talk about it when it's red.
At the same time, the wind of the times began to turn around. The Internet brings opportunities, traffic, hot money.
Logically, it has changed the ecology of variety show production in the mainland.
Variety shows have money.
In 2013, Wang Weizhong, a famous Taiwanese variety show producer, said in an interview with Yang Lan that the budget for a primetime episode of mainland variety shows can reach 10 to 30 times that of Taiwan.
Ma Yongrui, chairman of Zhongtian Satellite TV, also talked about one thing in an interview with "GQ" magazine in 14 years.
When he visited Hunan Satellite TV, he found that they used more than 40 cameras to shoot the show "Where Did Daddy Go" alone. The other party felt normal, and what made Ma Yongrui mixed was that this was the volume of photography of the entire Zhongtian Company.
The reality show of that period became a new blue ocean of domestic entertainment.
The stars went from not looking at it at the beginning to ending one after another. At that time, the bonus of reality TV to stars was absolutely immediate. In 2014, "Where Did Daddy Go" became popular with a bunch of star families.
In 2016, Yang Ying, who had just moved from Hong Kong to the mainland, became a top actress with "Run Brother".
This could not have been imagined before.
For the producer, with the sky-high production fee, who still invites amateurs? Of course, it is a star who brings its own traffic and attention.
Amateurs lost their position in variety shows, so where did they go?
The first generation of "grassroots Internet celebrities" are growing up in a wild land, typical representatives: Dapeng, Yi Xiaoxing, Baike, Xiao Yang.
Later, it was a short video, up the master.
First made a popularity in his own plot, and then was discovered and invited by variety shows.
For example, Lahong, who was on the "Talk Show Conference" last year, is already a million-UP master of station B.
Spicy Yoko is also an Internet celebrity who made her own short videos.
Li Xueqin's famous sentence: "I am an Internet celebrity. ”
Before becoming a variety artist, she succeeded by chasing stars with short videos.
And this batch of Internet celebrities can enter variety shows, and there is also a wind direction. Around 2018, in variety shows, because amateurs disappeared, it was "all-stars" that became popular.
Radio and television rules imposed on many programs began to be forced to join amateurs. So at that time, you will see that the amateur Xiao Wu, who became popular because he was interviewed by "1818 GoldenEye", actually appeared in "Happy Camp".
It's just that in the show, he seems exceptionally normal and doesn't have any variety show effects.
The role of amateurs in variety shows today is nothing more than to be observed, examined, and passively cooperated.
Over the years, those variety shows under the banner of being close to ordinary people have all been scolded miserably.
"Why are you so good-looking", 2.2 points. Let a group of stars transform amateurs.
But the effect is that celebrities bully the aesthetics of amateurs. They were scolded and stopped broadcasting on the show for their appearance, lifestyle, etc.
"Honey, Come to Eat", rating 2.3.
Celebrities go to amateurs' homes to "rub rice", but the result is not polite, casually judging other people's families, and bluntly saying that people's husbands' careers are not profitable.
Faced with a thrifty and hard-working family, the stars not only made a look of surprise at "reluctance to turn on the air conditioner".
He also poured bitter water in front of them, saying that he worked hard and stung the nerves of the audience.
The key question is, what are you watching amateurs in variety shows?
Nothing more than three points:
The first is to substitute the dream of fame.
The second is to look at the vivid real reactions of those who have not been trained.
The third is to find a feeling that ordinary people are seen and respected.
Obviously, these three points have been shattered in the current national complex.
On the one hand, amateurs are disappearing. Even talent shows born for amateurs have become a racetrack for stars.
Now replacing the former amateurs on TV in various competitions is a group of so-called newcomers in the entertainment industry who do not lack resources. They shed the inspirational tears of the once amateurs. Take the script that once amateurs chased their dreams.
The stars were packed with variety shows.
What should I do when you can't see amateurs on variety shows, and the audience can't find the shadow of real life? and the star is responsible for "getting close to life" and "understanding the people's feelings". Watch celebrities open restaurants and work as waiters.
Watch celebrities go to the countryside to live, split and cook, and earn notice fees to show the laziness of lying flat.
Last year's "New Travels".
Let the stars experience the part-time working life of ordinary people, and as a result, they are scolded by the audience to cause trouble for ordinary people.
They took dozens of dollars an hour's salary in the show, as if they empathized with amateurs at that moment.
But the audience soon realized that even if they did the same work together, the announcement fee of the artist was completely different from the hourly wage of ordinary people.
Can they really empathize? Isn't their empathy part of the script?
Variety shows have really become the self-hi of stars.
Off-screen audiences collectively become outsiders.
So who will continue to accompany them? It is increasingly irrelevant to ordinary people.
Just like in "The Great Inner Secret Agent Zero Hair", Ah Fa put all his hard work into planning a performance to confuse the villain.
When he felt that he would definitely be the best actor in the whole scene, the spotlight moved from his head and hit his father-in-law, who didn't do much.
Yes, the most engaged in true feelings, the most dreaming people. It was said that it was the one who did not perform well.
Well, just have fun.
You don't need ordinary people.
Ordinary people don't need you either.
The picture of this article comes from the Internet
Editor's Assistant: M is the murderer