Useful.
Wu Tong, who is busy with "Infinite Beyond Class", recently launched a new show - "Our Inn", gathering Yao Chen, Tang Yan, Zhuang Dafei, Sha Yi, Zhang Jie, Yang Di, Zhang Xincheng, Fan Chengcheng, and "reproduced" the Tongfu Inn in "The Legend of Wulin" at the beginning, playing a memory kill.
After watching the two episodes of the program, many viewers began to wonder "what is the core of the program" and "What is the difference between this and "Youth Travel"", even so, the participation of many head artists still made the show harvest a lot of hot searches, and the broadcast results were also remarkable.
According to Yunhe data, 3 days after its launch, "Our Inn" has ranked 6th in the weekly list of "Dominant Screen", and even rushed to the top three in one breath in TV variety shows, and in front of it is "the same senior brother" "Infinite Beyond Class".
Let's look at the ratings of the TV station. "Our Inn" once again helped Zhejiang Satellite TV win the championship in the same period, ranking first among the 20 TV variety shows, with a premiere score of 2.44%.
In the eyes of Entertainment Studio, a brand new show can achieve these results, thanks to the star-studded guests? Or behind-the-scenes production capabilities? This issue should be discussed objectively.
Once upon a time, the most important thing in the internal entertainment variety show was the "Star Bureau".
The unique and powerful exposure ability of reality shows has led to a large inflow of capital, which naturally attracts many stars to join them.
In 2014, according to China News Network, "Where Did Daddy Go", which had a naming fee of only 28 million yuan in the first quarter, was worth more than ten times and finally exceeded 300 million yuan. The guest lineup is also very eye-catching - Lu Yi father and daughter, Wu Zhenyu father and son, Huang Lei father and daughter, Cao Ge and his children, Yang Wei father and son, and there is no amateur father like Zhang Liang.
A few months later, Zhejiang Satellite TV began to overtake on a curve, buying the rights to South Korea's SBS TV station "Running Man", and launched the Chinese version of "Running Man" that continues to this day.
Unlike the Korean original, the original running man family had almost no variety artists, not intended to create China's "Liu Zaishi", but gathered actors such as Deng Chao, Angelababy, Li Chen, Zheng Kai, Wang Baoqiang and so on.
This trick really works. Although they are all variety show debuts, the actors' appeal ability and the public's desire to spy on stars make the "running man" fly in the variety show market and become the "golden signboard" of Zhejiang Satellite TV.
Later, more and more actors, singers, and traffic idols who did not seem to be related to variety shows appeared in various shows. Here, the queen of heaven and Taiwan has come out again, and there are mainland traffic students gathered together.
"Let's Fight" invited Jing Boran, Wang Kai, Wang Jiaer, "Challenger Alliance" gathered Fan Bingbing, Li Chen, Wu Yifan, Lin Xinxin, "Twenty-Four Hours" has Chen Kun, Han Geng, Wu Lei, "Seventy-Two Floors of Odd Building" also has Wu Yifan, Wu Lei, Zhao Liying, Ren Dahua...
At the same time, the queens of heaven who have not appeared in front of the audience screen for many years, such as Guo Fucheng, Lin Qingxia, Zhu Yin, Zhou Xun, etc., have also joined the programs such as "We Are Seventeen", "Idols Are Coming", "Journey to the West", "All Staff Accelerating" and so on. At this point, the "Star Bureau" has become a unified standard in the golden period of TV variety shows.
"We Are Seventeen", "Journey to the West", "Idol is Coming", "All Acceleration" lineup
Behind this "standardization" is the simple logic of attracting investment with stars.
From the above summary, it can also be seen that the outdoor reality show market of that year has gone through a pioneering period and fallen into a white-hot competition stage, of course, fresher and bigger stars are needed to pry the pockets of the title owners. Otherwise, there are reality shows all over the place, why did the brand choose you?
When stars appear in variety shows, the competition of each station is no longer the program mode and genre theme, but what coffee you have and what cards I have. This kind of production thinking has even been "inherited" to the present.
Last year, the "0713 Reunion Complex" could not pry the financial owner during the initial preparation, and fans spontaneously applied for "cut leeks" and only attracted a certain instant noodle brand. Sang Jie, producer and partner of Juren Film and Television, said that when brand customers have been accustomed to watching variety show investment plans with first-line celebrities for many years, investment thinking has also formed.
"Many customers have to report layer by layer when placing orders, and many big leaders do not have time to perceive which variety show is good and which has a reputation, and they have to vote for big stars, which are known to the whole people, and he can see it." Now to educate customers to change this thinking, the cost of communication is too high. ”
From "Welcome to the Mushroom House" to "Happy Departure"
Copy, paste
Wu Tong's show is continuing this line of thinking, inviting stars and saving money.
It's just that the aforementioned star-fighting shows often can't stand the test of time and have long disappeared in the changing market, and Wu Tong's "star bureau" has been saved up again and again, from "Ace to Ace", "Youth Travels", "Meng Detective Detective" to "Our Inn", everything is inseparable from its origin - saving games, playing games, but always hot.
Some people say that Wu Tong has outstanding star resources and can be called the "top artist" of internal entertainment. This ability to invite people really laid the premise for the show's hit.
For example, Shen Teng and Jia Ling, these two national-level comedians are only stationed on the same stage in the variety show "Ace to Ace", which contributed most of the laughs to the show, and no one is currently unrivaled. Because of this, "Ace to Ace" is also a rare comprehensive N generation that can resist the audience's aesthetic fatigue.
"Ace vs Ace 6" premiered and watched "Riding the Wind and Waves", which also set its own highest record and led the TV market. According to the statistics of the "2021 Weibo Entertainment White Paper", in 2021, "Ace vs Ace 6" topped the "2021 Satellite TV Popular TV Variety Show Ratings TOP10 List" with an average rating of 0.83%. It competes with "Happy Camp", "Run 5" and "Longing for Life 5" and so on.
At present, Tang Yan, who does not often appear on the screen, has also given her first variety show to "Our Inn". Tang Yan's joining has indeed contributed a lot of topics to the show, only two issues have been online, and the hot search list has emerged one after another#Tang Yan plain face#, #Tang Yan emoji #, #Tang Yan doesn't know that Huang Doudou is also Sha Yi's #, #Tang Yan Our Inn College Style Styling Reuters #...
If the invitation of stars such as Shen Teng, Jia Ling, and Yang Di and Fan Chengcheng is out of guarantee of the effect of variety shows and stabilizes the basic audience of variety shows, then people like Tang Yan, Zhang Xincheng, Yang Zi, Song Yaxuan, etc. are to pull new audiences and attract more fans to become the audience of the show.
But they are all inviting stars and playing games, why today's "star game" has longer vitality, and rarely has the fate of ending in a season.
Looking closely at the many shows produced by Wu Tong, they all have a common feature - simplifying the complex. Whether it is a studio or an outdoor reality show, whether it is travel or reasoning, stars play several games that everyone can understand, some games have existed in overseas variety shows for many years, and some games have even appeared in domestic TV variety shows since the 90s of the last century, no one will feel strange.
What are the benefits? It is understandable to everyone, the threshold for acceptance is pulled down in a straight line, and the final effect is extremely consistent with the media positioning of the TV station - family fun content suitable for all ages.
In an interview with self-media "Entertainment Capital", Wu Tong once said: "I hope that "Ace to Ace" will always be a variety show for all ages. Whether it is the elderly and children, or the young audience, they can feel joy when watching the show, see their favorite guests, and have intergenerational exchanges with other family members. ”
To be honest, the author often has a bias against the variety show of the "Star Bureau", because it relies too much on the star lineup, so that the production itself becomes the latter.
It is undeniable that in the stage of the rise of domestic entertainment star reality shows, many programs are indeed trapped in the "stars" themselves, only learning to smash big coffee, consuming the audience's expectations, wasting too many resources and time, and also making the industry enter a certain vicious circle, and there are so many disappearing "yesterday's variety shows".
In the blink of an eye, the popularity of many "Star Bureau" variety shows has constantly reminded it of its significance and value, and we should see the reason why it survived and even survived well in the cold winter of variety shows. At the end of the day, there are always audiences who need this part of the entertainment.
It's just that we still have some expectations, and we don't want the utility of variety shows to be just that. Because "imitation" is difficult to drive the overall step of the industry, including external imitation, but also self-imitation.
"Ace vs Ace 7"
One detail is that in South Korea, where the variety show market is relatively mature, its internal production mechanism is always "PD (Program Director) Center System", rather than revolving around stars.
The "Korean Variety Show Market Report" released by Lezheng Media wrote that in South Korea, whenever PD has a new idea, it will invite familiar or well-known big screenwriters to make a case, and write the imagination in his mind into a practical outline. Based on this production process, the salary of Korean variety show screenwriters is the highest among the entire staff, accounting for about 1/3 of the total production cost.
On this basis, Korean variety shows will become dazzling, in order to help repeatedly open up precedents and become the object of "reference" of domestic entertainment variety shows.
If our head TV station and ace team are always inseparable from the halo of stars, it is inevitably a big regret for the industry. Such resources and configurations can obviously have more new explorations.
One of Law Hyun-seok's signature programs "Yoon Cafeteria 3 (Yoon STAY)": Yoon Yeo-jung, Lee Seo-jin, Jung Yoo-mi, Park Seo-joon, Choi Woo-sik
The official message of "Our Inn" says that it is a "healing pastoral slow show", inviting celebrities to build organic farms with their own hands, so that guests who come here can rest physically and mentally. At the same time, in a highly restored scene of a specific era, transform into a "time inn" and relive those events and classic scenes with the characteristics of the era. But the actual effect makes many viewers feel that it is a composite of multiple shows.
As far as the above two parts of the appeal are concerned, if they are taken apart separately, they may all be renovated on the corresponding basis, but together they appear to be new and insufficient, blurring the focus of the "inn". What's more, the games are still played, but the people have changed, and the question bank has changed.
Although there is a market for "Star Bureau", the score of 3.3 also represents the demands of some audiences.
If the show could be more refined in terms of production, the reunion of the "Wulin Gaiden" crew may be more memorable.