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No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

It is rare to see a movie publicity so simple, rough and lazy.

A pink poster with only a release date.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

However, don't underestimate this "pink".

Not long after its release, the box office defeated this year's "explosive" yellow.

"Barbie", directed by Greta Gerwig, was released almost at the same time as Nolan's "Oppenheimer".

At last week's box office, "Barbie" closed $100 million in its opening weekend, while "Oppenheimer" had $49 million.

Although it depends on the subsequent box office development.

However, "Barbie" is a fantastic look.

It's a bit shocking.

Finally, I can no longer look down on this "little girl" toy.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

Sir went to the cinema at the first time of the release and specially dragged a female colleague (for fear of embarrassment). However, after sitting in the cinema, I found that there were still more men watching "Barbie" this time.

To be honest, looking at it as a whole, there are many laughs and dense connotations. The female colleague sitting next door smiled so much that she saw the back molar teeth (an exaggerated metaphor).

"Barbie" has a bit of stamina, and Sir closes his eyes to this piece of pink.

While this pink is still there, let's talk about it.

Barbie

Barbie

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

As soon as Douban opened the score, it had already reached 8.8.

IMDb, 7.7 points.

Rotten Tomatoes freshness and popcorn are both around 90%.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

Looking at it this way, word of mouth is still okay.

In order to shoot "Barbie", the director and film crew also specially built Barbie's dream house.

Actress Margot Robbie also designed a slide that slides directly from her bedroom to the pool.

In order to express Mattel's toy style in the movie.

When the prop group designs the refrigerator, it is also according to the appearance in Barbie toys, and the movable part is the physical object that can be taken out; To fix the background, use two-dimensional stickers.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

The director of the film, Greta Gerwig, has made movies like "Miss Bird" and "Little Women" (the Douban score is also about 8 points) from a female perspective.

The reputation is really good.

So, this "Barbie" has once again become the voice needed in this era.

It inevitably doesn't look like an "atomic bomb" dropped into the wave.

Exploded in the hearts of the audience.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

01

pink

In 1959, Barbie, which was manufactured by Mattel, became popular all over the world.

She is not the same as all dolls, she is no longer a "doll", but a sexy woman.

She has a plump upper circumference, bee waist, upturned hips, and a pair of slender, straight legs and delicate small feet.

She has a foreign name, "Barbie".

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

Such a "Barbie" allows girls to no longer be "mothers" when playing with it, but regard Barbie as the object of future vision, projecting their own shadow.

After a great success in the market, Barbie began to innovate, Barbie had different professions, judge, doctor, singer, astronaut...

Completely cleared Barbie of just the title of "blonde beauty".

But adapting such a plotless toy IP is not an easy task.

So even if the trailer is announced, everyone doesn't know what kind of story it will be, and they only think that the painting style is spicy.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be
No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

If you seriously watch this movie, peeling off this "pink" shell has a different core than the "American Sweetheart" movie.

First of all, as the protagonist Barbie (Margot Robbie) in the "Barbie" movie.

is an initialized classic Barbie.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

She has long, smooth hair and a standard eight-tooth smile;

I woke up in the morning full of energy, waved hello to the Barbies around me, and there was no breath, even the pajamas were neat, without a trace of wrinkles.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

And her boyfriend is an ordinary and unattended Ken (Ryan Gosling) in the Barbie world.

In Barbie's world, Ken is not the protagonist, or even, the one who is not respected and cared for.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

A digression.

When Gosling looked into the yard and saw his daughters' Kenwa lying face down in the mud, and a squashed lemon next to him.

He decided to accept the role of Ken, took a picture of it, sent it to the director, and said, "I will be your Ken, and his story must be told." ”

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

Back to the movie.

Barbie, who has always been known for perfection, one day found that she was no longer perfect.

bath water (although there is no water), it becomes cooler; The toast for breakfast (although not eaten), is also burnt; As it floated down from the sky, it wrestled.

That pair of feet that have been on tiptoe, actually, can heel to the ground (become flat feet)!

Even the bright, smooth and delicate legs have cellulite (produced by fat accumulation).

Illustrate what?

She's realized.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

Barbie floats because in the plastic world, no little girl will let Barbie walk down the stairs, but take it straight down.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

The heel does not touch the ground, because Barbie is naturally designed to be stretched.

After becoming a real person.

Barbie, a woman who is happy every day, suddenly, began to think about death.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

Barbie isn't perfect.

She finds Crazy Barbie, seeks answers, and is told: The only way to get back to the original state is to go to the real world, find the real girl who used to "play" you, find out what happened to her, and you can get back to the original state.

In this way, Barbie, the connection to reality opens, and when she is about to drive to the real world, Ken, but secretly climbs into her car.......

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

This kind of heroine's independent consciousness awakens and begins to change the drama of self-change, we have seen more and lacked.

But how to make content innovative.

Really talk about ideas about social issues.

is the real mission of "Barbie" this time.

(The following involves spoilers, but, drama is not spoilers, you all know Barbie's final fate)

02

Poke pink

Barbie just walked into human society, only 10 minutes, she already felt that reality was not friendly to her.

Everything, there is no perfect pink.

Only embarrassment, anxiety.

There is such a plot.

When Barbie and Ken come to the beach together in tights, she and Ken experience a completely different feeling.

In the eyes of everyone, Barbie felt threatened and violated.

Ken, on the other hand, has inexplicable confidence and feels that he "feels so good".

Until, someone touched Barbie's butt.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

The world is too bad for Barbie.

Man, tease her.

Women, but hate her.

She went from a doll to inspire women to a product of decaying objectification of women.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

She is a shackle that forces women to live "perfectly", a template that makes women "serve in the United States" from an early age:

"In this world, women hate women, and men hate women, and this is the reality."

When Barbie entered the top of Mattel, she found that whether it was the CEO, CFO or COO, the people who organized, led, and made decisions were all men.

What she firmly believed in in her heart slowly collapsed.

But, the other side.

Ken walked down the street, on the construction site, all men; In the gym, it's all men; Walking in the CBD is a man in a suit; It is also a man who is chatting about stocks and investments and does not want to be interrupted by a female secretary.

See Napoleon, Reagan, Clinton, all men become presidents.

Ken, very satisfied.

After all, in "Barbie Paradise", his sense of existence is zero, he does not have his own dream house, he is a doll sold by Barbie, and he is Barbie's dispensable boyfriend.

So, coming to this respected society, he is different.

Coming out of the library, Ken holds a book about "patriarchal society", "war" and a book about horses, and he plans to return to Barbie Land to build his own "patriarchal society".

Think that this society, as long as it is a man, can do whatever he wants, get the most profitable job, or become a doctor...

In reality, he was rejected.

However, it did not prevent him from returning to "Barbie Paradise" and building his own "Ken Paradise".

There are not many films like this that use "sexual transformation" to emphasize the difference in gender treatment in society: such as the French film "Jackie of the Daughter's Country" and "Men Want Self-Love", or the recent domestic film, "Househusband" (not recommended).

It's all going from one extreme to the other.

Focusing on "maternal society", men can experience the unfairness of the weak gender in social laws from the perspective of "women".

Although there is a certain degree of avant-garde, to some extent, it is just a cure for the symptoms but not the root cause, and cannot change the status quo, but in essence, it is like using a movie to reveal the joy of "fortunately not a woman".

Although this form is also found in Barbie.

In Barbie Paradise, it is mainly "Barbie", and women have a high status; In the real world, it is dominated by men. In this kind of sexual change setting, screenwriters and directors can expand this topic and even move towards a sharp opposite.

However, they did not deal with it that way.

Instead, a more important core is proposed:

"Consciousness awakening."

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

When Barbie and Ken came to reality, they were still in a state of consciousness.

Whether it is the emergence of Barbie's sense of female independence, or the emergence of Ken's concept of "patriarchal society", or even, the establishment of its own "Ken's paradise".

The intention of the director and the screenwriter is not just to discuss the black and white concepts of two societies.

Rather, introduce this awareness into the two dolls and let them begin to awaken to the crisis they are facing, or to address inequality.

Thus, it is hoped that in reality, the gender gap can gradually narrow; In Barbie Paradise, "Ken" can also have a trace of status.

This is still the second layer of the movie.

03

arousal

Attentive viewers should find that at the beginning of "Barbie", Barbie suddenly arrives, and the little girls smash the rag dolls in their hands, not wanting to be mothers for the dolls anymore.

At this point, a doll is thrown into the air, and then Barbie's subtitles fall from the sky.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

△ Robbie's look is the first Barbie in 1959

This paragraph is a tribute to the beginning of "2001: A Space Odyssey".

Originally, he was also an orangutan, but the prerequisite for becoming a wise man was to learn to use tools.

Kubrick's montage is a textbook cut of the movie.

The orangutan threw the bones used as tools into the sky, and when it fell, a spaceship appeared.

It is precisely because of this awakening that there can be human scientific and technological development.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

Therefore, the awakening of consciousness is the final core of "Barbie".

At the end of the movie, Barbie's childhood friend Gloria became the awakened "black stone".

She said this to Barbie, who had been brainwashed by Ken, about her real-life experience:

We must always be impeccable, and that backfires

We are always wrong again and again

You have to be skinny and not too thin

You can't say you want to be thin

You have to say that you're for health

So I had to force myself to be thin

You have to have money, but you can't ask for money

Otherwise it's vulgar

You have to climb up, but you can't have leadership, but you can't suppress other people's ideas

You have to love being a mom

But you can't talk about your child all day

......

Barbie awakened.

They once again took back the initiative of "Barbie Paradise" and made "Kens" begin to realize that their existence is not for Barbie, but to let Ken be himself.

If the movie ends there, it will be over and declare the victory of women.

Sir will definitely not give high marks.

Now, after awakening consciousness, it is not like an orangutan to fight for territory, there is a primitive impulse.

Rather, to pursue a balance, a possibility of integration.

Remember this detail?

When Barbie was molested by men on the construction site, she really fought back:

She said, I do feel that there is something in your words, and it is not good.

But I want to tell you, I don't have genitals at all, and neither does Ken.

On her date with Ken.

Ken said, can I stay overnight, but, Barbie asked, what can we do?

It can be said that at this time, although they have the physiological characteristics of male and female in appearance.

However, in fact, for gender, for sex, it is actually a vague state.

One more layer deeper.

It can be said that what they have been pursuing may not have a very necessary relationship with gender and sexuality, but rather want to be treated more fairly in society.

They, like Eve and Adam, waited for the apple that would gain "shame" if eaten.

Therefore, when all Barbie and Ken can continue to live in paradise, this Barbie feels that he is not suitable to live in paradise, but he cannot live in reality.

She was confused and at a loss.

And Barbie's mother, like Cinderella's fairy godmother, gave her a woman's body.

She also made clear to Barbie the cruelty of reality:

Being a human being is sometimes tormenting;

These patriarchy and Barbie created by humans are to cope with this tormenting moment.

What does this phrase mean.

Putting patriarchy and Barbie together, not to compare one higher or lower, but that these two things are the fuel that drives human life.

It is good and bad.

It is a shackle and a key.

It is an idol, but it is also a god-maker.

It's long, or how to live your life.

Barbie accepted this fate without hesitation and wanted to become a creator.

At the end of the movie, Barbie came to the gynecological hospital and said the last sentence to the camera: "I made an appointment with my gynecologist."

This movie can be regarded as the end of her "feminism".

This is the hardest part, which is women's identification with self-worth: "Do you want to be a woman?" ”

This is the highlight of the end of "Barbie".

Let women face up to "women" and choose to become women, rather than taking such a gender as "weak".

This reminds Sir of a passage in Chizuko Ueno's "Beginning with Minimalism: A Feminist Reply" that talks about why men and women today have a "misogynistic" mentality.

"In fact, it is a 'fear of weakness' mentality, which is the same as homophobia, and fear of weakness is because there is a weak part of one's body, so it is particularly fiercely examined and rejected, and shows a strong dislike for weakness."

So, the sense of power that appears at the end of Barbie once again makes women return to women, and once again look directly at themselves, perfect, or imperfect.

That's the power of pink.

No one was optimistic before the release, and as soon as the Douban 8.8 was launched, this is no longer the Barbie it used to be

The picture of this article comes from the Internet

Editorial Assistant: Oda doesn't let cut

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