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Near the end of the year, just when everyone was still speculating about which models would become the top sales in the market segment, the Buick brand quietly handed over a report card that surprised all competitors - the sales share of the brand's high-end models has approached 60%!
The data shows that Buick's wholesale sales volume in the first 11 months was 737,800 units, and most of its model sales data came from high-end models, especially the most profitable and fiercely competitive market of more than 200,000 yuan, Buick GL8, LaCrosse and Regal in the sedan product line, and The Encore Banner and Oncove Plus in the SUV product line, all showed their competitiveness with sales data.
It is true that 2021 is a more severe assessment for every car company, and the repeated epidemic situation and soaring chips have filled the Chinese car market with turbulence and ups and downs. This is also an opportunity, when buying a car, consumers will pay more attention to product reputation and hard power, which has to surprise people for the Product Line Planning of the Buick SUV family.
Opportunities are always left to those who are prepared. At this critical point in time, the Buick SUV family has completed a comprehensive renewal, conquering the discerning consumer with stronger technical strength.
This is actually the tradition of the Buick brand, as early as 2008, the Buick brand around the "global platform, European and American technology", the first to introduce the cylinder direct injection, direct injection turbocharging, a new generation of intelligent transmission and OnStar car communication services and other advanced technologies, to bring consumers the international leading product force, and in 2020 and 2021, Buick for the SUV family to bring more competitive Encore Plus, Encore S updated 48V light hybrid, 1.5T power and GS models, Add more technical elements to the background of fashion, Encore Banner is in the high-end market to gain a foothold, the Oncola family has become the favorite of young people, unconsciously, the Buick SUV family has been in the consumer market of the mainstream market segments of various SUVs, as well as in various research lists have obtained a fairly good ranking.
It has stepped on the idea at every step, and according to the three levels of safety, comfort and intelligence that consumers pay attention to, it has made consumers shine with forward-looking product power.
Security Empowerment Sets a benchmark for peers
Safety has always been the inherent advantage of the Buick brand, if you understand the history of General, you must know the Buick brand's century-old accumulation and ultimate pursuit of "safety" DNA, as well as the unremitting efforts to set a benchmark for product safety industry. Buick has achieved a number of historical firsts in safety, such as the first to use energy-absorbing steering columns, the first batch of standard three-point seat belts, and the first brand in the industry to conduct crash safety tests.
Looking back at Buick's 24-year history in China, from the introduction of the new century, to the summit of Uncorve's overturning of the "god car", and the strong competitiveness of The Encore Banner in the high-end market, we see that Buick has brought one atmospheric model after another, and also seen That Buick bring one safe car after another, silently guarding the travel safety of consumers in the invisible place.
In the top of the sales list of the new medium-sized SUV Buick Encore Plus is a fist product built in accordance with the Sino-US five-star safety collision standards, it adopts a high standard, high-strength structural design, the proportion of high-strength steel in the vehicle reaches 78%, the roof beam uses a large area of ultra-high-strength thermoformed steel with a yield strength of 1500Mpa, from the time of development, it began to exert force, such as the national standard safety test is only for the normal sitting posture test, Buick introduced an off-camera crash test for Encore Plus, including adult and child crooked sitting, kneeling, unconstrained riding, etc., the first, second and third rows were included in the test scope, in order to provide more protection for the safety of the occupants in the car under emergencies.
With the improvement of the economic level, Chinese consumers are paying more and more attention to safety than 20 years ago, and the Buick brand has a level above the level of safety protection since the beginning of entering China, which also makes consumers more at ease when purchasing it.
Comfort Create a quiet and intimate journey
The demands of domestic consumers, Buick has always grasped very accurately. On the one hand, Buick brand models use larger body sizes and longer wheelbase to meet the consumer groups with the highest demand for "big", so that they have a more free riding space, on the other hand, they use exclusive silent technology to meet the harsh requirements of Chinese consumers for NVH.
Comfort is not only big, but also related to a quiet cockpit environment, in this regard, the Buick SUV family can be called the most understanding of Chinese consumers, in fact, when the higher the positioning of the model, the higher the consumer's requirements for mute, NVH is the most intuitive criterion.
Backed by Buick QuietTuning patent mute technology, Buick SUV family in the vehicle architecture development, has been taken into account, as mentioned earlier, Buick brand models in a high proportion of high-strength steel and ultra-high-strength steel to improve the passive safety level, reduce the weight of the body, it also through the structure and material upgrade optimization, to achieve excellent vibration and noise suppression capabilities, put an end to body resonance, lay an excellent foundation.
At the same time, in order to bring a more advanced cabin experience, Buick has spared no expense in sound insulation materials, including the use of acoustic laminated glass to improve wind and noise resistance, the improvement of the body filling process and the expansion of the filling material and door sealing strip design to create the vehicle airtightness, the use of hydraulic bushings on the suspension and subframe to reduce the transmission of road vibration, and the ubiquitous high-grade attracting material to absorb noise.
In addition, many models in the Buick SUV family even have the anc active noise reduction technology standard, using the principle of sound interference to reverse offset the noise, which can be called a "noise reduction headset" for every occupant of the car, providing a luxurious texture and comfort experience beyond the same level, which is also the reason why the Buick SUV family can sell well in the domestic market.
Intelligent electronic architecture makes travel more efficient and convenient
Looking at the current automotive market, intelligence has become the requirement of consumers in every market segment, and even said that whoever has a better level of intelligence is more able to gain the favor of the current market stalwart consumer force.
At a time when friends are still working hard to transform, GM has taken a step ahead, bringing together global electronic technology and software and hardware engineering teams to create a new generation of VIP intelligent electronic architecture (Vehicle Intelligence Platform), as a vehicle "brain and nervous system", to build a future travel ecology for consumers.
In 2010, Buick took the lead in equipping on domestic models with OnStar "full-time online assistant" system, which can be called the enlightenment of the Internet of Vehicles for Chinese consumers, the time came to 2021, Buick's Car Networking function developed more powerfully, and the new generation of VIP electronic architecture led by Oncovi S has a data processing capability that includes five times faster than existing products, reaching 4.5TB/h, providing a vehicle-level OTA upgrade experience. Let your car grow with time, and the future will also bring a new generation of intelligent cockpits using AR-HUD and retina curved screen technology, as well as the Super Cruise super intelligent driving system, bringing efficient and convenient, commonly used and often new intelligent car life.
At the level of active safety, GM's new generation of VIP intelligent electronic architecture, with its powerful computing and information processing capabilities, allows the Buick SUV family to have the leading intelligent driving assistance technology of the same level, including ACC adaptive cruise, LCK lane keeping, SBZA side blind zone warning, FCA forward collision warning, CMB collision mitigation system, PD pedestrian identification/protection, APA automatic parking, ADB anti-glare high beam function, etc., to achieve full, full-time, all-round comprehensive protection, one step ahead , to meet the needs of domestic consumers for safety configuration.
Understanding the needs of customers, which reflects the buick brand's accurate market insight and forward-looking, and constantly providing products that meet the preferences of Chinese consumers, it shows the strong execution of the Buick brand, which is the "killer" of the Buick SUV family, so we see that the Buick SUV family can be in the forefront of the market, and the word of mouth and sales list will always bring us many surprises.
Buick Encore Banner won the first place in the large SUV segment in the 2021 J.D. Power China New Vehicle Quality Sales (IQS).
Buick Oncora GX ranked first in the compact SUV segment in J.D. Power China New Vehicle Quality Sales (IQS) in 2021
The SUV family also paved the way for the brand to move forward in the market with a good reputation.
Among them, Buick Encore Banner and Buick Encore GX jointly won the first place in the J.D. Power 2021 China New Vehicle Quality Research (IQS) segment, and also helped the Buick brand win the J.D. Power China Sales Service Satisfaction Research (SSI) is the first mainstream car brand, and at the brand level, a total of 5 models, GL8, Onco Flag, Oncoway, Regal and Yinglang, ranked first in the user satisfaction (CACSI) segments of China's automotive industry.
With accurate insight, the Buick SUV family in various market segments has completed the layout, I believe that the next Buick brand will be in various market segments of the multi-line attack, has been led by Oncway S, Oncove Plus to take the lead in carrying, representing the industry's "new computing power" of the new generation of electronic architecture (VIP) will be rapidly popularized in the future new cars, but also make the Buick brand matrix more plump, in each segment level to intelligent car connection, power efficiency, smart security and other levels, to fit the new consumer trends.
I believe that under the faster iteration speed and better product power, the Buick SUV family will further develop the high-end market and become a key factor in the Impact of the Buick brand on the sales list, so let us wait and see.