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The problem of Century Jiayuan is not just "privacy violation"

author:Business Encyclopedia New Media
The problem of Century Jiayuan is not just "privacy violation"

Recently, a reporter applied for a job in a VIP service center (directly operated store) of the Century Jiayuan Network and became a marriage salesman (sales red bride) based on telemarketing. In the half-month undercover investigation, the reporter obtained the member management background permission of Century Jiayuan Network after training, and through the background, the personal information of members can be viewed at will, including the photos of the opposite sex browsed by members, and all chat records sent.

For this kind of violation of the member's personal privacy information, a salesman did not think so, "He likes long hair, you say long hair, according to the description of the conditions of the opposite sex that he has seen." ”

There is also a sales red bride "admonishing" reporters, even if they see that the chat content is abnormal, there are "pig killing plates" or signs of fraud, it is also regarded as not seen, otherwise the user will report the company's violation of personal privacy by the user's backhand, "then it will be trouble." ”

For the purpose of "precision marketing", the marriage and love platform acquiesced to the phenomenon that salespeople casually visit the user's private information, and many industry experts and scholars bluntly said that the act has touched the legal red line and is extremely bad.

The reason why Century Jiayuan has been pushed to the cusp of the storm is not only because of this "privacy violation" incident, but also because century Jiayuan has also had many problems and has been criticized by netizens. For example, there are many scammers on the platform, which has caused the incident of "Su Xiangmao being deceived into marriage and committing suicide"; there are problems such as inducing consumers, malicious deductions, difficulties in refunding fees, and false publicity.

Century Jiayuan makes a profit by charging high service fees. Platform red bride, that is, sales through some marketing methods, so that users spend high costs to become a card to become a member, as to whether you can find reliable, suitable depends on their own creation. Of course, when marketing cards, there are some verbal promises that are useless at that time.

There are members who have done a card feel that there is no effect, feel that they have been induced to consume, at this time it is difficult to refund the fee, so there are some disputes with Century Jiayuan, and in the end, even if it will be refunded, it can only be refunded. At this time, Century Jiayuan had already earned the difference.

Based on this method, there are many members who are dissatisfied with Century Jiayuan and feel very unreliable, this time Century Jiayuan has been pushed to the cusp of the storm, which is the negative impact that has accumulated to a certain extent before and now, and cannot be suppressed.

Recently, the relevant regulatory authorities interviewed Century Jiayuan, and Century Jiayuan also apologized for the "privacy violation" incident and said that it would be rectified.

Only by conscientiously eliminating the ills of internal management or system can enterprises operate healthily. Century Jiayuan should pay attention to this and let consumers trust it.

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