With the rise of short videos, various Internet celebrities are also emerging, but the overall quality is worrying. The term influencer has now become a derogatory term, and even many people have begun to scorn internet celebrities.

On December 13, a video of the anchor "Second Cannon" being beaten up on the streets of Guangzhou was leaked out, which attracted a lot of attention.
In the video, a man in a black jacket continues to punch and kick a man carrying a backpack for several minutes, during which he once tried to hit the other person's head with a large water bottle, but was dissuaded by others.
Because the location of the incident is located at the entrance of the Xinxuan live broadcast base, many people have speculated whether the hitter is an employee of Simba.
On December 13, local police reported that the beater was unemployed and had been detained.
Simba also quickly debunked the rumors, saying that the hit was not a Simba employee. And in the first time forwarded the guangzhou Baiyun police notice, said that there have been anchors and netizens who have nothing to do with Xin Xuan gathered at the door of xin xuan live broadcast base, affecting the normal operation of the company, xin xuan has been restrained.
In fact, as Simba responded, there will often be anchors gathered at the door of the Xinxuan live broadcast base to follow the Internet celebrities to obtain traffic to rub hot spots, live broadcasts, hit people and beat people.
According to onlookers at the scene, the two were broadcasting live at the same time, and the beater's voice was too loud, resulting in the hitting person being unable to broadcast live normally, and the quarrel occurred at the beginning before the big fight.
The hitter named "Second Cannon" is a small anchor on a certain platform, who often hovers at the door of the Xinxuan live broadcast base in order to increase fans, and harasses him with a loudspeaker. A search for information about the anchor found that he was not the first time he had been beaten.
The anchor is said to have also courted the anchor, which made people very speechless.
It was also revealed that the anchor had also harassed past women on Sanlitun Avenue in Beijing.
At present, the anchor's account has been banned!
In fact, there are really many such online celebrity live broadcasts, for the traffic is unlimited speculation, creating various contradictions, attracting the attention of netizens.
Two Kunming anchors made online appointments and blocked doors during the live broadcast, triggering a large number of netizens to watch. Subsequently, the two anchors were reported, and after the police intervened in the investigation, they were punished. Afterwards, the two also released a video publicly apologizing.
And some Internet celebrities will become more and more arrogant after becoming famous, without the slightest regard for public order and good customs. In August this year, the network anchor "Ji Meng Xiao Fat" was beaten for his arrogant behavior.
The initial cause of the incident was that the anchor was standing in front of other people's vehicles during the live broadcast of Jiefang West Road, and was said to be a "walk away point for live broadcasting", after which the two sides caused a contradiction and began to scold, the anchor blocked a self-driving Ferrari sports car in the process of blocking the other party's vehicle, and then asked someone to drive another Rolls-Royce sports car to block the other direction, and finally the contradiction between the two sides escalated and caused a physical conflict.
On the second day of the incident, the network anchor involved in the incident, "Ji Meng Xiao Fat", paid 15,000 yuan in economic compensation to the other party. Interestingly, the Ferrari used by the anchor that day was rented, with a rent of 60,000 yuan per month.
Today's Internet celebrities are no longer like in the past, in order to win attention, most of the content they promote is negative, which is extremely detrimental to the growth of teenagers.
Influencers are also public figures to some extent, and they also need to pay attention to their own words and deeds, rather than ignoring their responsibilities for the sake of traffic.