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For shopping malls at the forefront of the trend, joint "IP" activities to improve their brand recognition and popularity has become a new point of increase, with the change of market environment, whether it is to create their own IP image, or cooperation with well-known IP, such differentiated promotion methods seem to be more able to reach users and impress young consumers.
How to choose an IP? It should be noted that when you search on platforms such as Weibo Xiaohongshu, you will find that most of the activity information that can be disseminated is still mainly female, and the cute and cute background image has always been deeply loved by this group, which does not mean that IP activities that are not popular with men, but this most phenomenon is worth our attention.
There are too many IP theme activities throughout 2021, Xiaobian has picked 10 cute parts from them, namely canned pig LuLu, tide goose, white night fairy tale, Pokémon, ViViCat, lower waist girl, little Liu Duck, Sanrio, Tao Ruan ruan, SpongeBob SquarePants, more cases can be found on the Element Valley platform, search for "IP" keywords, to find the one you need:
01. Canned pig LuLu
The Canned Pig LuLu series from 52TOYS is the work of felt artist Cici. The first work launched in 2019, "Canned Pig LULU", a pokey with its head protruding from the can, caused a wide response at the STS Fashion Show, and the number of fans who claimed lunch meat also increased rapidly.
From December 03rd to December 29th, Yitian Holiday Plaza created a special Christmas exhibition of canned pigs LuLu with the theme of "Wishing to Star Night Watch". During the event, Yitian Holiday Plaza transformed into a Christmas town, canned pig LuLu transformed into Santa Claus, and the Christmas train full of gifts opened the Star Wish Night Patrol to send Christmas blessings in advance.
Set in the Canned Pig LuLu's Christmas Town series: clock towers, gifts, Christmas trees... All of them convey a strong Christmas atmosphere. 5 different story lines connect this Christmas Eve cruise.
02. Tide goose
Goose Factory's self-developed new trend IP "PUPU ALIENS" has a wealth of personalities and wonderful stories, through PUPU to promote a new idea of Tencent, the newly designed QQ brings more value to the brand.
From November 26th, the theme exhibition of "PUPU Wearing 'Yue' Time and Space Tide Goose Party" landed in Shanghai Jing'an Joy City. PUPU ALIENS landed in 300㎡ of whimsical space, bringing 300+ trendy play theme products in six functional areas.
This theme exhibition is in line with the three major festival themes at the end of the year, with PUPU ALIENS as the core, in the 3rd floor of the south block of Jing'an Joy City, the universe DISCO stage, the main stage of the tide goose party, the rhythm drum beat, the sound wave amplifier, the surround sound field and the dazzling surrounding area of a total of six exhibition areas, together with the PUPU Christmas tree in the outer square of the north block of Jing'an Joy City, to open up an exclusive cultural space for tide play enthusiasts.
03. White Night Fairy Tale
The "White Night Fairy Tale" series of works created by Mr. Jia Xiaoou, a young artist after the 80s in China. Using different images of girls and animals, unique imagery and fairy tale situations are created to tell the beautiful hopes.
On November 19th, Da QianLi joined forces with the emerging artist @Jia Xiaoou Benou to bring the "White Night Fairy Tale" immersive art exhibition to Shenzhen. The 8-meter-high giant mushroom house, the macaron color scene, and the artistic figures such as the goodnight rabbit, the cat general, the rhinoceros partner, the warm bear and the auspicious deer new life are gathered here to interpret the gentle fairy tale situation.
04. Pokémon
As the most profitable IP in history, Pokemon (Pokemon) can be described as a household name IP, you may not be able to call the names of the elves in Pokémon, but I believe that the Pikachu that accompanied countless people's childhoods, you must know.
On November 17th, the much-watched Matsue Impression City finally opened, and together with Pokémon, it brought the world's first 10-meter giant Pikachu sculpture to the scene, as well as Pokémon Station, Pokémon Training Camp, Gacha Machine, Large Doll Machine and other fun interactive punching devices, inviting you to enjoy this cross-dimensional fun experience.
05.ViViCat
Since its birth, the "ViViCat Lazy Helmet Series" from POP MART has become a hot spot in the tide play market with its quirky cute, narcissistic arrogance, lazy and funny cat image and snoozing cat image.
On September 30th, the first exhibition of the ViViCat lazy helmet series with the theme of "Lazy Street" landed in Chongwen Store of New World Department Store. Cheerful theme tones and cartoon factory elements, giant dolls with different images "platform", every place is a must for taking photos and punching cards, every corner, may encounter a moment that makes the player's heart move, and the pure happiness of childhood here seems to return to the eyes.
06. Lower-waist girl
The "lower-waist girl" from independent illustrator "Sunday Yang" has been widely praised and loved by the public with her cute and magical image. Its creative philosophy is 'keen on life, enjoy it tirelessly', both hands and feet are firmly pulled by the gravity of the earth, bending the body into the most flexible and interesting lines, conveying an extraordinary energy and beauty, strange and strange, more cute.
On August 7th, the "lower waist girl" who was full of little red books parachuted into the west yintai city, and the lower waist girl with orange top + red polka dot pants was like a hot orange sun, injecting fresh colors into our lives.
The Tireless girls in the Curious Park exhibition have different shapes, and the sports girls are pursuing positive living energy, exploring a park full of curiosity in a pleasant and relaxed atmosphere.
07. Little Liu Duck
Little Liu Duck is a white fat duck with smooth and simple lines, with rich facial expressions and body language. The expression of his emotions is close to the details of life in many places, which was first published on the WeChat emoticon platform in April 2017, and is loved and sought after by fans because of its cute and cute personality and changeable style.
From July 17 to September 21, the chubby little Liu Duck parachuted into Guangzhou, and the little Liu Duck "means the gym" broke the dimension and came to PO PARK Oriental Baotai. Point to the boxing ring, meat treadmill, little Liu Duck ice room, meaning a drill room, can't drink the pool、... A total of 10 fun punch points, integrated into the characteristic elements of Guangzhou, add a touch of cute fun to this summer day
08. Sanrio
When it comes to Sanrio, there may be quite a few people who don't know what it is for, or even have never heard of the name. But Hello Kitty, Gemini, Big-eared Dogs, Pudding Dogs, Lazy Eggs... You must have heard of these famous images, they are all IP stars created by Sanrio.
From July 16th to September 21st, the Sanrio family launched the first exhibition of the forest in the country and landed in Panyu Tianhe City, Guangzhou. With the beautiful music and the early morning sunshine, you meet the big stars of the Sanrio family in the forest. Melody, big-eared dogs, pudding dogs, kulomi, big-eyed frogs, Gemini stars and other familiar little friends incarnate as "cool cool" little musicians, interpreting the magic of music ~ fourteen major punch points, super parent-child interaction area, quickly immerse yourself in this music ocean with friends!
09. Tao Nguyen Nguyen
From the well-known designer @ head cover to steal peach Ruolai Tao Ruan Ruan family new cute Tang style IP, dressed in Tang Dynasty Hanfu, pass on the Chinese charm, "peach girl, peach good themselves" is her attitude to life, Tao Nguyen Nguyen let many girls feel healed and warm.
On July 2nd, Suzhou Center Xingyuehui joined hands with the new cultural and creative brand "Ruolai" to jointly create a large-scale new cultural and creative theme exhibition "Ruan Meng Yixia, Peach You Happy Heart", bringing a new Tang style IP - Tao Ruan Ruan Family, recreating the cute and prosperous era of Datang, so that the trend IP and traditional culture have a wonderful collision.
Inspired by Tao Yuanming's "Peach Blossom Origin" and other classical Chinese cultural classics, this Tao Nguyen Nguyen theme exhibition creates a paradise located in the city center and deeply restores the two-dimensional "Peach Blossom Li" world. Five scenes to become your summer photo spot.
10. SpongeBob SquarePants
As a globally well-known animation work, SpongeBob SquarePants represents the "childhood" in many people's hearts, and the fan base spans several age groups, and since its broadcast in 1999, SpongeBob SquarePants has become a symbol of popular culture.
4.26-6.20, "SpongeBob Surprise Party" landed in Changfeng Joy City for a limited time! Sandcastle Wars, Pai Da Xing Treasure Hunt, Invasion of Pineapple House, Spongebob 2021 Fantasy Turn, Spongebob Spring and Summer Picnic Party, and Surrounding Pop-up Shops are fully open for an immersive LOHAS experience!