Lamborghini has recently launched a range of accessories, such as smartphone cases and key rings made of soft leather. These leathers are made from the scraps of Lamborghini interior leather.
In fact, many automakers are selling a variety of accessories engraved with the brand logo. The higher the brand value, the higher the quality of the accessories. However, it is sometimes thought that these leathers are cut from a part of the leather used in car interiors. However, with the exception of some brands, all these products are not produced by the car manufacturer, nor are the materials used in the car, but are produced by the car manufacturer after obtaining the brand authorization from a third-party company.
Most brands are licensed, do not get their own materials from automakers, and certainly do not share production lines. This means that leather is ordered, dyed and cut separately to manufacture these products. In the process, leather debris that will eventually be thrown away will also be generated.
In fact, earlier this year, Ford donated a large portion of its leather inventory stored in material warehouses to an outside company for free. It's worth a staggering $100,000 alone. This means that valuable leather is stored for a long time without being used. There are several reasons for this, first of all, volume brands like Ford usually take a large number of orders and obtain raw materials at lower prices.
However, some models were discontinued earlier than expected, and some colors were not particularly popular and often outdated. In addition, even if cut effectively, there are cases where the scrap will eventually remain and become useless. It was wasteful to throw away, and the useless leather was put in the warehouse.
However, for brands that specialize in small-scale production, the situation is better and there will not be so much inventory. For example, brands such as Lamborghini. But these leathers are often dyed in very unique colors, so other brands other than Lamborghini can hardly use it.
Since it is a small batch production, even when ordering leather, only a small amount is ordered, and the inventory burden is significantly lower than for Ford. Nevertheless, some colors will leave a lot, especially automotive leather, and the amount or size of waste leather left behind after cutting cannot be ignored.
However, even if these scraps are stacked in warehouses, they can end up being costly, so far, most of them have been incinerated or discarded. However, in the near future, due to cost reasons, these useful materials will be used. It is also a support for sustainability, and consumers also believe that this kind of behavior of casually discarding scraps is morally wrong.
Cartiera, located in Emilia-Romagna, where Lamborghini is headquartered, is a fashion brand specializing in leather accessories. The company is recently working with Lamborghini to develop accessories where the leather used is left over from the actual Lamborghini interior. This means that the leather is of exactly the same quality as lamborghini's soft, wet leather.
The Upcycle Leather Project has produced four products, from remote keychains to card holders, smartphone cases and tote bags, all engraved with the Automobili Lamborghini logo. The ordering method is also unique. Basically you can choose the color you want, but if you really care about the environment, you can order it with so-called random colors. This is because, when an order is focused on a particular color, material that has not received the relative order is inevitably discarded.
Launched in 2020, the project has helped Lamborghini reduce leather waste by around 56%. Lamborghini intends to commercialize waste leather like this because leather production also generates huge carbon emissions. In particular, most of the leather used in cars is obtained from pastures that have been cut down in tropical rainforests such as Brazil.
That's why the Volkswagen Group, including Lamborghini, has recently developed strict standard codes to improve the sustainability of its suppliers of raw materials and parts. Still, the process of pushing forests away and turning them into pastures and farms continues. That's why Lamborghini, as an automotive company, started this project to fulfill its responsibility to combat climate change.
Users can purchase accessories made from real Lamborghini waste leather through the Lamborghini online store or through a Lamborghini dealer. In addition to car owners, ordinary users can also buy, can not afford to buy Lamborghini, perhaps you can buy a Lamborghini mobile phone case.