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After the second retirement, Jordan's energy gradually shifted to operating the Jordan brand, and Jordan Team's operational strategy gradually took shape.
Jordan Team's model is fully mature after Jordan's third retirement, and each member is very distinctive.
In addition to James' other three, Jordan Brand's influence reached its peak.
All three of them had their own signature shoes, but they also increased the exposure of the Air Jordan series, which was renamed after the year.
After Wade left the Jordan Brand camp, he upgraded Nike's Griffin and formed a new Jordan Team again, jordan can be called a "team idiot".
As this group of stars grow old, the older signature shoe series have come to an end. After Weshao helped the brand complete the transition, the new Jordan Team was formed!
Fat Tiger became Jordan Brand's first option last year, getting signature shoe treatment.
And next year it's Tatum's turn! Tatum became the second Jordan Team to stand out in the new generation!
In the name of Mamba's protégé, the clamor for Tatum's signature shoes has been loud.
Although the season has had great ups and downs, he said of Mamba, who has been instilled in the spirit of Mamba: "It's a long season and there will always be some highs and lows. I guess that's life! ”
Tatum, who had not yet fully realized his talent, was invited by Kobe Bryant to train and promote him in the offseason.
Tatum, who grew up as a leader, proved his determination with the change in body shape.
One move at a time, all of them are refining what they learned from Kobe.