"Why do female goblins want to eat Tang monk meat?" Because they don't have beauty slimming needles, anti-aging artifacts! ”
"Photon rejuvenation can treat scars, stretch marks, vascular lesions, rosacea, age spots, etc."
"Safe water solubility 100%, 12 hours 1,000 people clinical efficiency 99.9%"
The assertion and guarantee of medical beauty efficacy, safety, false advertising and illegal advertisements emerge in an endless stream, and more than 80% of illegal beauty failures cannot be repaired.
"Beauty is a plus for success" In this "era of looking at faces", everyone wants to become beautiful and hopes to add points to their success in life through the day after tomorrow's medical beauty surgery. Originally expected to change the West through illegal medical aesthetic plastic surgery, but the result became Dong shi, in the case of everyone condemning, policy supervision and supervision, why is the medical beauty market still sound, but the market is more and more optimistic? This has to analyze the data and situation of the medical beauty industry!
2. Analysis of the market situation of medical beauty
According to the white paper on China's medical beauty industry released by iResearch in 2020, affected by economic development and Internet celebrity culture and other factors, the rapid development of China's medical beauty industry in recent years has reached 180 billion yuan, while the number of Chinese medical beauty users will reach 25.483 million in 2023, with a compound annual growth rate of more than 18%;
Legal compliance agencies account for only 12%, and illegal practitioners as many as 100,000 people!
However, while the medical beauty industry is booming, the industry is full of chaos, and black medical beauty, illegal institutions, black doctors, illegal places, and illegal injections are repeatedly prohibited. Only 12% of the industry accounts for the institutions that carry out medical aesthetic projects in compliance, but 15% of the compliance institutions still have the phenomenon of over-range operation, more than 80,000 "illegal institutions"; only 24% of legal and compliant physicians, and as many as 100,000 illegal practitioners!
According to the industry market research report released by Frost & Sullivan, China has become the world's second largest medical beauty market, and huge demand has created huge benefits. In order to better standardize the operation, it is urgent to rectify the chaos of medical beauty;
3. The latest national policy of medical beauty
On November 1, the "Medical Beauty Advertising Enforcement Guidelines", which is known as the strictest supervision of medical beauty advertising in the industry, was released, and it took a key crackdown on nine major situations such as creating "appearance anxiety"! The phenomenon of false publicity of medical aesthetics will be comprehensively and effectively controlled!
In the middle of this year, the National Health Commission, the Central Cyberspace Administration, the Ministry of Public Security, the General Administration of Customs, the State Administration of Market Regulation, the State Post Bureau, the State Food and Drug Administration, the State Administration of Traditional Chinese Medicine and other eight ministries and commissions jointly launched a six-month special rectification work to combat illegal medical beauty services.
4. How can medical aesthetics expand its business and enhance its competitiveness under strong supervision?
With the continuous exposure of illegal medical institutions and, medical beauty institutions continue to standardize their operations, customer consumption habits and awareness of the medical beauty industry continue to improve, regular medical beauty institutions will have more cultivated markets, consumers tend to be more rational, from high-risk beauty to low-risk high-frequency rehabilitation consumption, and the market can meet the medical and rehabilitation service institutions This demand is relatively small, so Yijiantang proposes a holistic OEM program to help medical beauty institutions transform and enhance the core competitiveness of medical beauty and life beauty!