Text | Hua Shang Tao Li Wu Su
3,000 yuan of hair dryer, 5,000 yuan of vacuum cleaner, the price is quite high, but it is highly sought after by global users, not only earning tens of billions of profits every year, but also pushing the boss to the "throne" of the richest man in the Uk.
This is the legend that Dyson created.
Why does Dyson become a global "darling"? You may think of several factors, such as the quality of Dyson products, the appearance value, or the word of mouth it has formed.
These factors are important, but more critically, Dyson has spent £350 million (about 3 billion yuan) in 20 years, focusing on refining a core technology, digital motors.
According to media reports, most of the vacuum cleaners on the market use traditional brushed DC motors with a speed of 25,000 rpm, compared with Dyson's motors, which are not only small, only about 222 grams, but also reach an astonishing speed of more than 100,000 rpm.
The reason why Dyson can double the speed of the motor is because it uses a brushless motor, relying on digital pulse technology, generating electromagnetic forces and driving the wheels to rotate.
It doesn't seem complicated, but because Dyson cut in early and invested a lot, he quickly built a series of patent barriers and the speed was constantly improved.
Through these patents, Dyson can "card the neck" of the industry and further consolidate its right to speak. In fact, for a long time, in the Chinese market, it is difficult to find relevant components that can reach the core level of Dyson.
This situation has aroused the "fighting spirit" of Yu Hao, the founder of Tsinghua Xueba and Pursuing Technology.
As China's earliest four-rotor developer and inventor of the three-rotor aircraft, Yu Hao is determined to be a dyson-like technology company, and after carefully analyzing and investigating Dyson's products, he decided to start with the core technology motor.
It took three years for Yu Hao's team to develop the first high-speed digital motor with a speed of 100,000 rpm and successfully cracked the "card neck" problem.
With independent research and development of technology, the product comes naturally, the first product vacuum cleaner, less than a week after the launch was snapped up, and the company has also been blessed by xiaomi group, shunwei capital, IDG capital and other well-known institutions, and a new generation of smart home appliances "bellwether" stone technology, become a millet ecological chain enterprise.
Since then, Chao Mi has continued to develop technology, and when competitors stayed at 125,000 rpm, Chaser released the world's first V12 vacuum cleaner equipped with a 150,000 rpm motor last September.
It can be said that in the field of digital motors for small household appliances, Chinese companies, including pursuit, can already break their wrists with Dyson and even compete.
According to media reports, there are nearly 1,800 existing members, of which R & D personnel account for more than 70%, and the annual R & D investment is more than 12%. As of September 2021, The Company has applied for 1,656 patents worldwide, leading the industry in high-speed digital motors, real-time positioning and map construction.
At the same time, the pursuit of products is becoming more and more abundant, in addition to vacuum cleaners, there are intelligent wireless scrubbing machines, automatic dust collection sweeping robots, sweeping and tumbling cleaning intelligent cleaning machines and so on.
Of course, to catch up with Dyson, the pursuit also needs to polish hard technology, develop new products, and improve its brand influence. After all, with the global leader "grabbing food", a single point is difficult to deal with, and it needs to be attacked in an all-round way!
Resources:
1. "Dyson's Philosophy of Innovation: Black Technology Without Overnight Achievements", Beiqing Network
2. "Tsinghua Xueba creates a dark horse for home appliances, breaks through foreign card neck technology, and becomes a Xiaomi ecological chain enterprise", Xinchao Business Comment
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