People must protect their reputation, because you don't know how far you will go, and the shortcut lost in a moment is the future.
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Sydney (Zhu Chenhui) and Lin Shanshan, two head e-commerce Internet celebrities, were banned.
The news is not surprising.
▲Sydney and Lin Shanshan belong to Chenfan Company. Chairman and founder Sydney, chief strategy officer Li Zhiqiang, chief marketing officer Lin Shanshan, all involved in the case. This tax evasion is definitely not going to be able to throw the pot
Two weeks ago, the Hangzhou tax department issued an announcement that Sydney and Lin Shanshan were punished for tax evasion.
Including late fees and fines, Sydney has to pay 65.55 million yuan, and Lin Shanshan has to pay 27.67 million.
That's just the amount for 2019 to 2020.
Further ahead, in September this year, the tax bureau released a message, 2 anchors are suspected of false tax declarations, the amount of money involved is huge, will be exposed according to law.
At that time, everyone was still guessing who it was, and now the boots have finally landed.
▲Sydney has 15 million Weibo followers
Today, Sydney and Lin Shanshan's Weibo are both blocked, and the signal sent out is the attitude of the country, which does not allow tainted Internet celebrities to still have a platform.
For Sydney, it's a more fatal blow than a fine.
This means that she can no longer publicly market herself in the future, there will be no more companies and celebrities to cooperate with her, and Chenfan's business bankruptcy is just around the corner.
▲In 2020, Chenfan's own brand e-commerce sector sales will be 5 billion
Everything in this world has a causal relationship.
At this point, Sydney, who has not been at the table for ten years, and her competitor Zhang Dayi, have both been eliminated because of their respective problems.
Really, it's a success or failure.
Yu Yanjie has always felt that Sydney is a very capable girl, and those Internet celebrities who only have looks and no strength, although her most famous label is Wang Shao's ex-girlfriend.
In the fast-growing and fast-decaying Internet celebrity world, Sydney has gone from Tao Girl to Little Red Book, and its business is getting bigger and bigger, not to mention, it is still transforming into an entrepreneur.
Let's talk about Sydney's decade of barbaric growth.
Sydney's partner described her this way—
"The first time I saw Sydney in my freshman year when I entered the dormitory, I felt that she must have bad grades, she looked so good, and her mind was on dressing up. Later, it was found that she was a school flower from childhood to adulthood, and her grades were still the results of a first-class scholarship. ”
IELTS 7 points, Sydney, who won the foreign research agency cup English speech contest, is very brainy.
As a Wenzhou girl who runs a garment factory at home, Sydney seems to be born with the gene of doing business.
In 2011, Sydney, a junior in college, and her classmate Qian Yufan took a scholarship of 3,000 yuan to start a partnership.
In Hangzhou, where e-commerce is the most developed, they smell the wind direction of the times.
Two girls went to Four Seasons Green wholesale clothes, one to do operations, one to do modeling, and opened a Taobao shop selling cheap women's clothing - "Mrs. Qian".
In their cognition, the graduation salary of college students is about 5,000 yuan, so the two people decided that if they can earn 5,000 yuan a month, they will continue to work.
Unexpectedly, the store earned 10,000 yuan in the first month of opening.
In the third month, the store put on the shelves a pair of explosive shoes, and suddenly earned 100,000 yuan.
In the first year of entrepreneurship, the two girls earned more than 300,000 yuan.
In order to get free traffic, Sydney posted, dressed, and linked on Weibo, Renren, and forums, and tried its best to divert traffic to the store.
At that time, their shop was a cheap girlish style, which was very suitable for the age and identity of the two girls.
From 2009 to 2013,during the Taobao dividend period, "Mrs. Qian" quickly achieved the golden crown in this big wave, and the two girls quickly accumulated a lot of wealth.
Since 2014, "Mrs. Qian" has entered a period of rapid expansion.
The company's offices are becoming more and more luxurious, traveling from second-class seats to business seats, employees from seven or eight people to dozens of people, Sydney also has the first Hermès.
In the second year alone, Sydney gathered all kinds of Hermès, and buying luxury goods was like buying cabbage.
▲Sydney's first Hermès
At this moment, Sydney came to a broken circle that added fuel to the fire.
In 2015, Sydney and Wang Sicong were photographed, and everyone knew about this girl who did Taobao, and the store soared millions of fans.
Wang Sicong simply put on the clothes in the Sydney store, helped her carry the goods, and helped her divert the flow.
▲ The relationship lasted for 1 year. Compared with Wang Shao's monthly girlfriends, he has a long relationship with Sydney, and even took Sydney to meet his parents
In 2016, Chenfan's valuation reached 1 billion.
Although the valuation has nothing to do with the actual value, it can also be seen that Sydney's business is doing a lot of cooking oil.
Not only did Sydney herself make a lot of money, but the Internet celebrity Lin Shanshan she signed also became rich.
She basked in the trumpet a mansion in the same building as Sydney.
The long corridors resemble hotels, and there are more Hermès than specialty stores.
The soaring "Lady Qian" comes with a series of problems.
The first is plagiarism.
After taking a year's worth of goods from Four Seasons, Sydney began to focus on customized routes.
The small workshop had no design ability, so it had to be copied from other people's homes.
After breaking up with Wang Sicong, Sydney Fengzi married Zhang Yan, the second-generation prince of the rich generation.
Zhang Yan was extremely unqualified, scolding netizens on Weibo for "your mother is dead", "poor you don't buy", and even opened a store to sell imitations, professionally dismantling Sydney.
Such a pillow person is really a headache, and it is simply not in the same dimension as Via's husband.
▲ In 2018, Sydney gave birth to a son in the United States
Also, Sydney herself has made inappropriate remarks.
When I first developed, I cheated, saying that I had money and could earn several numbers a day.
In other words, how can these people like To calculate their income by day like Zheng Shuang?
There is no other explanation than that the money is coming too much and too quickly.
Also, the section with Wang Sicong is an insurmountable line.
Wang Sicong's dating method is not illegal, but it is by no means a gender view that the public agrees, and it will not encourage girls to use this way to obtain benefits.
And Sydney's back to Wang Sicong to obtain traffic, in essence, there is a problem of improper position.
Officially, Sydney is not up to the mark.
Although she and Via are only one place behind in the rankings, she will never have the honors that Via has. Since you have eaten a dividend that is not so positive, you have to pay a price for this means.
Often people say that Sister Yuyan is a "prophetic sister", we always say that A certain Meng for a while, but also said that she was jealous of her, also said a certain doll, was said to be not as capable as her... And then everyone knows.
Just half a year ago, Yu Yanjie said in an article about Wei Ya-
Any industry to achieve the head is responsible for the value output, Zhang Dayi and Sydney in front of the front, there is a line that can not be crossed. Taobao Live ranks third in the millennium, the highest point that Sydney can reach.
Now it's done.
Zhang Dayi and Sydney tore at Weibo that year.
Zhang Dayi said that he is a listed company and does not have the same knowledge as self-employed people.
Sydney's husband choked back: "My wife said you are no longer her opponent." ”
Later, Zhang Dayi lost his reputation because of "a certain incident", the company was also delisted, and now Sydney is also completely destroyed because of tax evasion.
It is difficult for women to start a business, if the original intention is not guaranteed, or covet shortcuts, it is really a pity.
Today's society has stricter and stricter requirements for the three views and conduct.
Extravagant lifestyles, establishing a chain of class contempt, trumpeting consumerism, losing morality to public order and good customs...
The public will not allow people with a huge voice to make these mistakes.
Sydney once said that her ambition is not only to be the third place in Taobao Live, and she wants to work harder to go up, and it can be seen that she wants to get the recognition of Wei Ya, and has recently been rendering herself a female entrepreneur label.
More out of the words: "The next time you mention me, don't say whose ex-girlfriend I am, please call me the female boss who is worth tens of billions." ”
Now it seems that these ambitions of Sydney may be difficult to achieve. I also hope that the girls who are talented and competitive will take this as a warning.
The things of this world have causes and effects, and thus they live endlessly.
And all the gifts given by fate have already been secretly marked with prices.
The pictures in this article are from the internet
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