Written by Kokoro Tachibana
Dong Yuhui has always been the favorite of thousands of "mothers-in-law".
This time, Dong Yuhui's small essay incident intensified.
Judging from the response of Dongfang Selection, Dong Yuhui will not be on the air in the near future.
The "mothers-in-law" are also using their own practical actions to protect Dong Yuhui. In just 5 days, the number of fans in the Dongfang Selection Douyin live broadcast room has dropped sharply by more than 400,000.
I don't understand the world of business, but from this incident, a netizen's comment resonated deeply with me.
Netizens wrote:
Lao Yu turned education into a business, and Yuhui turned business into education. Suddenly, there was a feeling that everyone seemed to be supporting Dong Yuhui, but in fact, they were protecting everyone's kindness and integrity in their hearts.
Insert it, I also have great admiration for Mr. Yu Minhong.
However, this comment also resonated with thousands of netizens, with more than 10,000 likes.
Netizens seem to be protecting Dong Yuhui, but they are actually protecting everyone's inner kindness and integrity.
1. Dong Yuhui, who suddenly exploded
There is no road in vain in life, every step counts.
Dong Yuhui was originally an English teacher at New Oriental, but because of the education and training policy, New Oriental was forced to transform, so he opened the live broadcast model.
At the beginning, there were few people in the live broadcast room, and there were not many people, all of whom were their relatives and friends.
Half a year after the live broadcast, until one day on June 9, 2022, when Dong Yuhui introduced steak in a bilingual live broadcast in the live broadcast room, it actually brought a turnaround in New Oriental's live broadcast career.
"The texture of this steak, the first one is called juicy, juicy; Your teeth bite to the tender is called tender, tender, we generally say that something tender, can also be delicate ......"
Dong Yuhui sells steaks in the live broadcast room while teaching English.
He can introduce steak bilingually, and can also casually describe it as "beautiful as a mountain spring, like a bright moon, like the wind through a canyon, like a midsummer night's dream";
He introduced the iron pot, "It is the mother's hand, the father's sad face, and the old man's heart that looks forward to the return of the wanderer."
He said that ham is the taste of the wind, the taste of salt, the magic of nature and the curing of time. ”
His poetic lectures have brought a cultural feast and spiritual pleasure to thousands of netizens.
At this time, netizens discovered that there was such a clear stream of anchors in the once noisy live broadcast room.
He talks about quality, not just about quality.
In his live broadcast room, he talked about Du Fu, Su Dongpo, Nietzsche, Hegel, Socrates, and Shakespeare, where people not only buy their favorite products, but also bring cultural enjoyment and experience.
His unique live broadcast style has won the love of thousands of netizens.
Now he has 17.12 million Douyin fans, which is a super IP of tens of millions, but he has not changed his original intention, and has always used his profound cultural heritage to bring positive energy to others, humble, low-key, and caring.
2. Why people like Dong Yuhui
After graduating from college, he was faced with a career choice and didn't know how to choose.
His father told him, do you think you sell very expensive watches, very expensive cars, to very rich people, what do you contribute to society?
When Dong Yuhui heard his father's words, he instantly understood. He did not hesitate to choose to be a teacher at New Oriental, so that more people were affected.
When he was a teacher, he influenced 500,000 students, Xi brought new hope to the students in their studies, and brightened up the students' Xi career, and the students liked him very much.
Now he has transformed into an anchor with goods, and he is still loved by thousands of netizens.
People are attracted to his talent, to his sincerity and humility, to his positive energy.
He said that when he first started to transform into live streaming, he was very uncomfortable.
"One, two, three, on the link, family, get in the car. He couldn't shout.
Later, in his own words, he was in the live broadcast room.
When he first started broadcasting, he worked at 8 a.m. every day until 2 a.m.
The latest was from 1 a.m. to 8 a.m., with 1,400 people online.
At that time, netizens didn't buy anything, he talked about ancient poetry, literature, and philosophy, but they couldn't get interested, and they didn't buy welfare products for 9 yuan and 9. Dong Yuhui simply chatted with everyone.
It was then that he learned that there were graduate students in the live broadcast room who couldn't find a job after graduation and couldn't sleep anxiously; Moms who need to calm down when changing their children's diapers and sitting on the couch; There are also elderly people who are old and waiting for their children to return......
At that moment, he saw the faces of all beings in society. It turns out that everyone in the world is just like you, and it is not easy for everyone who is deep in the whirlpool of life.
That is, from that moment on, he understood them with understanding, respected them with respect, and tolerated them with tolerance.
With such a state of mind, he brings goods in a real, honest, and treats netizens in front of the camera like a friend, and what he truly approves of will be promoted to fans.
He saw the fans and used his talent and personality charm to enter the hearts of the fans.
3. In a hurried society, he touched the softness of people's hearts
When faced with netizens questioning the high price of agricultural products, Dong Yuhui did not forget to criticize the local fans, but said four heavy words: "The grain is cheap and hurts the farmers".
Dong Yuhui was born in a rural family, and grew up in the countryside in his childhood, watching his fathers work hard with their backs to the loess and facing the sky, and watching their meager income.
aroused his deep empathy for the peasant community.
Perhaps, because of the purchase of fans, the children of the peasant family have gone to school, and perhaps, because of the purchase of the fans, the old people of the peasant family have clothes to wear.
He has always spoken out for farmers, and brought spiritual encouragement and encouragement to everyone in the live broadcast room who encountered life difficulties and was depressed.
There is warmth and positive energy in his live broadcast room, which may be the reason why people like him.
Netizens like Dong Yuhui, not because he is a New Oriental anchor, but because he is Dong Yuhui.
He is knowledgeable, humorous, delicate and soft-hearted. He is a positive and optimistic sunny big boy, and he is a role model for modern young people.
In a society where people are in a hurry, the emotions between people are becoming more and more indifferent, and sometimes there is nothing to say face-to-face.
We are extremely rich in material things, but our hearts are becoming more and more deprived and empty, and the spiritual world is barren and there is no direction in life.
But there is such a person, he lights you up with knowledge in the live broadcast room, encourages you with spiritual energy, and he touches the softness of your heart.
Just like last year, a netizen said that he bought 4 bags of rice. It's because what he said goes to the heart.
There is no shortage of advanced knowledge, no shortage of powerful big people in our society, and no shortage of tens of millions of Internet celebrities. What is lacking is a positive social role model with knowledge and connotation, warmth and feelings.
No matter how society develops, I believe that kindness between people is eternal.
The more rapidly developing the society, the more we feel the scarcity of kindness and love.
Write at the end
Because of the small composition incident, Dong Yuhui's Douyin signature was also changed.
From "I used to be a teacher, now I am a salesperson", it has been changed to "don't care, don't be, don't be solid, don't be me." ”
This is the words of Confucius, which means "not to speculate out of thin air, not to be arbitrary and absolute, not to be stubborn, not to be self-righteous".
He has always been the one who constantly introspects himself and expresses kindness to the society.
Speaking of the significance of his live broadcast, he said: "Selling goods in the live broadcast room is not his ultimate goal, he hopes to become a "cultural communicator", attract young people with his cultural charm, and encourage young people to use reading to reduce internal friction and gain the strength to calm their hearts." “
I hope that this turmoil will bring him more growth, and finally end with his golden sentence:
"We are all travelers of life,
Don't be afraid to fall, pat the dirt,
Together, we stood up and stepped into a new land. "#Challenge 30 days to write a diary in the headlines ##0粉也可以获得创作收益啦#
About the Author: Orange Heart
early to bed and early to get up practitioners;
Half fireworks, half bookish.
Reading and writing is in progress, if you also like reading and writing, welcome to walk along the way.
I am fortunate to have you witness my growth.