ON APRIL 18, LI JIAQI'S DOMESTIC ORIGINAL CUTE PET IP NAIVA FAMILY ("NEVER'S FAMILY") ANNOUNCED A "BIG MOVE" TO OPEN ITS FIRST OFFLINE STORE - NAIVA FAMILY COFFEE SHOP.
Recently, Li Jiaqi's live broadcast room warmed up for the Naiva family coffee shop, inviting users in the live broadcast room to drink coffee for free, and the lottery will give coffee coupons and random figures of the Naiva family. Li Jiaqi also warmly invited everyone to visit the store, participate in the "Wish Mailbox Wishing" activity in the store, and make their own wishes in the Naiva family coffee shop.
The official opening of the offline store not only turned the limited edition "NEVER MIND CAFE" in the variety show "The School Diary of the Naiva Family 2" into reality, but also restored the design of the Naiva Family Coffee Shop mini-game in the store layout.
Different from ordinary coffee shops, the Naiva Family Coffee Shop is a special "silent coffee shop", with signs at the ordering and pick-up areas: "Silent Barista But will do it with heart", "Silent Barista Straw cup sleeve please pick up", and "Please pack".
After learning about Bear Claw Coffee's concept of "specializing in coffee and doing public welfare with heart", the Naiva family and Bear Claw Coffee hit it off and reached a joint cooperation. It is reported that the Naiva family cooperates with Bear Claw Coffee, the coffee technology is provided by Bear Paw Coffee, and most of the baristas are disabled friends, providing more employment opportunities for the disabled, and the number of employees in the store is far more than other stores of Bear Claw Coffee.
Not long ago, the Naiva family visited the children of Jinggu Special Education School in Yunnan Province and brought companion toys to the children. The children also wrote down their wishes and delivered them to the "Wish Mailbox" of the Naiva family coffee shop across 2,913 kilometers from Yunnan. At the same time, the Katim seedlings from Yunnan Bear Paw Coffee Estate were also successfully transplanted to the Naiva family coffee shop.