On December 11, the 2021 "Peace Elite" Government and Enterprise Competition Radio and Television Cup Summit Forum was held in Xi'an, Shaanxi. Industry elites from 8 provincial-level radio and television units in Shaanxi, Shanghai, Zhejiang, Gansu, Jiangsu, Guangxi, Sichuan and Shandong, and the relevant responsible persons of the "Peace Elite" competition gathered together to exchange and discuss the cooperation between the peace elite and the radio and television system, and explore the new development model of "radio and television + e-sports".
The summit forum focused on three main topics: how the radio and television system can help China's e-sports to integrate the development of cultural and creative development in culture, tourism, culture and creativity, how to do a good job in the dissemination of e-sports after entering Asia, and how to improve the production capacity of e-sports pan-entertainment programs.
During the period, Shaanxi Radio and Television Network, Shaanxi IPTV, Shanghai Five-Star Sports Frequency and Shandong Sports Channel reached an agreement on the cooperation direction of relevant events, content output and dissemination with the "Peace Elite" project team in the later stage, and there will be more content of mutual cooperation between "Peace Elite" and the radio and television system in the future.
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Two-way empowerment of radio and television and e-sports
Help the integration and development of e-sports + cultural tourism
At the beginning of the forum, Zhang Xiao, vice president of the China Radio and Television Copyright Committee, chairman of the Shaanxi E-sports Alliance, and second-level consultant of Shaanxi Radio and Television Rong Media Group (Shaanxi Radio and Television Station), said in his speech that the e-sports industry, as one of the typical application scenarios of the digital economy, is receiving more and more attention and policy support. The authority, credibility and influence of radio and television media have always led the society, and the e-sports industry and the radio and television system have the responsibility and obligation to give play to their respective resource advantages and coordinate development.
Zhang Xiao said: "We will give full play to the advantages of radio and television, conduct in-depth discussions and extensive exchanges, make full use of the broadcast control resources and activity operation capabilities of radio and television, create a new scene for the social networking of national radio and television exchange e-sports clusters, and let radio and television form new cooperation with their own users." ”
The person in charge of the "Peace Elite" event business research and development of Tencent Game Photonic Studio Group pointed out that through the "Peace Elite Government and Enterprise Competition Radio and Television Cup Summit Forum" and the event, together with 8 radio and television workers to pay attention to the new e-sports model of "radio and television + e-sports", it will further lay out the multi-faceted ecology of e-sports, create a new social scene of e-sports clusters in the national radio and television, and achieve two-way empowerment with the radio and television system.
In the past few years, whether it is to create different styles of competition areas with regional cultural characteristics, or to hold events in various fields, Peace Elite has been committed to creating joint games, e-sports IP and offline space to create "super digital scenes". So, how can the radio and television system help China's e-sports to integrate the development of cultural and creative development in cultural tourism?
The person in charge of the "Peace Elite" mass event suggested that radio and television can use the characteristic content of cultural tourism that young people prefer, are more social, and have a younger style to integrate e-sports, and then use the very unique places of radio and television to give play to the advantages of content and make integrated communication. Zhang Yibo, chief operating officer of Shaanxi Radio and Television Rui play, believes that the closer the integration of e-sports and cultural and creative cultural tourism, the higher the content value created by combining with cultural tourism and industry, and the radio and television units should lead the correct value orientation in the middle and show the mainstream values of e-sports.
Ji Nan, chairman of Shaanxi Juntu Culture Tourism Technology Co., Ltd., revealed at the forum that the next step will be to cooperate with the "Peace Elite" team to record the departure ceremony of the professional competition and produce high-quality promotional videos to deeply integrate and develop the IP in the scenic spot.
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Peace Elite builds esports bridges
Boost radio and television to cultivate young users
"Friends", "exchanges" and "dialogues" are the high-frequency words of this summit forum, which shows the urgency of the radio and television system in understanding and cultivating young groups, and it is obvious that e-sports has become a breakthrough for the radio and television system to cultivate young users.
Xu Jiayuan, head of the five-star sports frequency e-sports program "Voice of E-sports" of Shanghai Oriental Radio and Television Station, put forward a general dilemma of practitioners, many radio and television program genes are traditional industrialization genes, rather than Internet genes, so many variety shows are not suitable for playing their own advantages on the Internet side.
Xu Jiayuan pointed out that radio and television practitioners should learn from Internet talents, listen to the suggestions and opinions of young people, deal with young people, and become friends of young people, "I think that e-sports is to let us understand young people, more embrace the ideas of young people, through the bridge of e-sports, let young people slowly walk into the mainstream of the current society, this is my goal to do e-sports programs." ”
Zhang Yibo, chief operating officer of Shaanxi Radio and Television Rui play, believes that it is necessary to communicate with him in a way that young people can understand and understand, and to be able to truly connect the heart and heart, then the bridge that connects is actually e-sports. In this regard, Hu Changwei, general manager of the Xi'an branch of Shaanxi Radio and Television Network Media (Group) Co., Ltd., expressed his approval, pointing out that young people are the future of the radio and television business, "We will pay attention to e-sports activities and related cooperation, including some events, content, communication, but also let the word 'radio and television' give young people real values, so that he can feel that this brand and this image are consistent with his trend." ”
The person in charge of the business research and development of the "Peace Elite" event said that the Peace Elite is a game that is very close to reality, in addition to the game itself, there can be many things to do, in terms of technology, the "Peace Elite" team hopes that in the future, based on the Peace Elite game, more e-sports pan-entertainment content and variety content can be produced.
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The new direction of radio and television after the entry of e-sports into Asia:
Joint event dissemination and variety show production
In 2022, e-sports has become an official competition item of the 2022 Asian Games in Hangzhou, marking that e-sports has embarked on the road of sports, standardization, maturity and systematization, and has become another milestone in the history of the development of the e-sports industry.
The dissemination of e-sports after entering Asia is inseparable from the radio and television system. Xu Kaihua, deputy director of the TV sports program operation center of Shandong Radio and Television Station, believes that radio and television stations first need to undertake event reporting work, but also to conduct special discussions on e-sports competitions, "not only the discussion of e-sports gold medals, but also some discussions on the topic of e-sports extension." ”
Zhang Pu, deputy general manager of Shaanxi Guangxin New Media Co., Ltd., started with IPTV from two aspects, the first is to open up the communication, and combine the dissemination of events and the production of variety shows. The second is to spread the e-sports ecology to the IPTV platform, so that IPTV can make a certain contribution to the development of e-sports, "Now that the server performance is getting better and better, cloud games are becoming on the TV, and I think it may become a very mainstream business in the future." ”
"What I value more is that it can find patriotism or positive energy for young people who like e-sports." Liu Yadong, deputy director of the five-star sports frequency of Shanghai Oriental Radio and Television Station, believes that e-sports entering Asia is a good opportunity to guide young people's social cognition and values.
On the 12th, the "special soldiers" of 8 radio and television companies launched the first "Peace Elite" government and enterprise competition radio and television cup championship battle at the Xi'an Quantum Morning E-sports Center, and finally the new blue network representative team of Zhejiang Radio and Television Group won the championship in one fell swoop.
It is reported that the "2021 Peace Elite Government and Enterprise Competition Radio and Television Cup" is a benchmark event of the "Peace Elite" government and enterprise competition created by Tencent Photonic Studio Group. The competition is the first e-sports competition jointly participated in by the national radio and television system, and a total of 16 teams from Shanghai Radio and Television Station Oriental Broadcasting Center, Zhejiang Radio and Television Group City Voice, Zhejiang Radio and Television Group New Blue Network, Gansu Provincial Radio and Television Station Television Culture Film and Television Channel, Jiangsu Radio and Television Station Network Communication Department, Guangxi Radio and Television New Media Co., Ltd., Sichuan Radio and Television Station, Sichuan Satellite TV, Shandong Radio and Television Sports Channel and Shaanxi Radio and Television Rong Media Group (Shaanxi Radio and Television Station) participated in the competition The winning team will advance to the final of the "Peace Elite" political and enterprise competition.
About Tencent Esports
Tencent E-sports, founded on December 9, 2016, together with games, literature, film, animation and music, forms a "new cultural creation" content cultural ecology. As the most competitive e-sports brand in China, Tencent's e-sports business has been deployed with TGA since 2010, and after years of exploration and accumulation, e-sports has become an emerging industry with huge commercial value and cultural influence. In the best moment of China's e-sports, Tencent E-sports hopes to work with all industry partners to seize the opportunities given by the times and realize that e-sports make cities better, cities make e-sports more solid, and create a golden age of Chinese e-sports through the comprehensive promotion of the "E-sports City Development Plan".