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SPC: Registered trademarks containing geographical names do not have the right to prohibit others from using them; the box office in 2021 exceeded 45 billion

SPC: Registered trademarks containing geographical names do not have the right to prohibit others from using them; the box office in 2021 exceeded 45 billion

Text/Zinc Finance Responsible Group Sorting

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The SPC responded that the registration of trademarks containing geographical names does not have the right to prohibit others from using them

According to CCTV News, recently, the protection of geographical indications such as "Tongguan Meat Sandwich Bun" has aroused great concern in the society, and the person in charge of the Third Civil Division of the Supreme People's Court said that some trademarks contain geographical names, and these geographical names often have unique commercial value. According to the provisions of the Trademark Law, even if the exclusive right to use a registered trademark is obtained, the right holder has no right to prohibit others from making proper use of the place name contained in the registered trademark. Where another person improperly uses a geographical name contained in a registered trademark and the right holder files a relevant lawsuit with the people's court, the people's court shall not support it in accordance with law.

b Station released the commercial middle office system "brand bank"

On December 10, at the Bilibili AD TALK 2021 Marketing Conference. Li Yi, vice chairman and COO of Station B, released the "brand bank" of the commercial middle office system of Station B for the first time - brand bank, which is composed of commercial traffic management system, advertising system and UP main business cooperation platform "Fireworks".

Li Yi pointed out that advertising costs are not a single consumption budget. Customers can tap the ecological resources of Station B through this system, invest and manage brand assets, and realize long-term appreciation of brand value.

In terms of up main commercialization, the "Fireworks" platform has attracted more than 15,000 UP owners to settle in, and the re-investment rate of brands has exceeded 75%. As the commercialization capabilities of Station B mature, advertising is becoming the core capability of the B Station platform.

Xiaomi's new battery will be mass-produced in the second half of next year

December 11 news, Xiaomi mobile phone Weibo said that Xiaomi battery technology has achieved a new breakthrough, and the new battery will be mass production in the second half of next year.

According to reports, this technology for the first time to achieve power battery-level high silicon lithium supplement technology applied to mobile phones, silicon content increased by 3 times, combined with a comprehensive upgrade of packaging technology, the same volume of the battery capacity increased by 10%. In addition, the battery is equipped with a Xiaomi surging fuel gauge chip, which realizes the technology of "small size, large capacity, and safety protection", which will comprehensively enhance the user experience.

The new generation of battery technology will increase the silicon content to a new order of magnitude, 64W high-power single cell capacity increased by 8%, combined with high integration technology, endurance increased by 100min, will be in the second half of next year to land mass production.

Tencent is preparing to increase its stake in Supercell at a valuation of $11 billion

On December 11, two people familiar with the matter reportedly said that Tencent was discussing a deal to increase its stake in Finnish mobile game developer Supercell at a valuation of about $11 billion. That means Tencent hasn't given up on Supercell yet.

Back in 2016, Tencent led a group of investors to acquire a majority stake in Supercell. But since then, the Finnish mobile game developer's revenue has been declining almost every year. Still, tencent is currently in discussions about a new deal to increase its stake in Supercell at a valuation of about $11 billion, according to two people familiar with the matter.

The size of China's advertising market is expected to exceed one trillion yuan in 2021

According to the Financial Associated Press, the 28th China International Advertising Festival kicked off in Xiamen on the 11th. Chai Baoguo, director of the Advertising Supervision and Administration Department of the State Administration for Market Regulation, said that according to incomplete statistics, in the first three quarters of this year, the advertising business revenue of China's leading enterprises and institutions has reached 940 billion yuan, an increase of 21% over the same period last year, and the scale of China's advertising market is expected to exceed the 1 trillion yuan mark this year.

The European Union will unconditionally approve Microsoft's $16 billion acquisition of Nuance

On the evening of December 10, according to reports, people familiar with the matter said today that Microsoft's $16 billion acquisition of speech recognition technology company Nuance Communications will be unconditionally approved by the European Union.

Microsoft announced in April that it would acquire Nuance Communications for $56 per share. The deal is worth about $16 billion, including debt, for a total value of about $19 billion.

Last month, Microsoft submitted an application for approval to the European Commission's antitrust arm, which needs to approve the deal by Dec. 21. Otherwise, a larger investigation will be launched.

Volkswagen may develop automotive software in cooperation with Bosch

Bloomberg December 11 news, Germany's "Business Daily" quoted people familiar with the matter as saying that Volkswagen plans to cooperate with parts supplier Bosch Group to develop automotive software.

Negotiations between Cariad and Bosch, the software arm of the Volkswagen Group, could end this year, with Volkswagen or investing hundreds of millions of euros in the project.

Volkswagen issued a statement on the 9th that by 2026, the company will increase the spending on electric vehicles by about 50% to 52 billion euros (about 59 billion US dollars). The investment is part of Volkswagen's new 5-year spending plan, which the company expects to invest 159 billion euros in the 2022-2026 period, compared to 150 billion euros in the 2021-2025 period.

In 2021, the annual box office broke through 45 billion

According to Maoyan Professional Edition data, at 18:16 on December 11, the annual box office (including pre-sales) of Chinese films in 2021 exceeded 45 billion, with a total number of moviegoers of 1.115 billion and a total of 117 million screenings. Continue to maintain the title of global single market box office champion.

Top five annual box office list: 1. "Chosin Lake" 5.751 billion; 2. "Hello Lee Huanying" 5.413 billion; 3. "Detective Chinatown" 4.515 billion; 4. "My Father and Me" 1.476 billion; 5. "Fast and Furious 9" 1.392 billion.

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