Zhang Ailing said that "fame should be early", in the era of short videos and the outbreak of the Internet, every day can produce an Internet celebrity.
Get up, cook, raise chickens... The rustic rural daily life of the screen made a northeastern rural guy named "Classmate Zhang" catch fire.
In the circle where daily life videos are so involuted, Zhang Classmate, who is known as the "rough version of Li Ziqi", has become a clear stream with the video of the flowing account, and has increased its fans by 15 million in just two months.
The front foot was shouted by the fire department because of the safety hazard of the plug board with a high rate of appearance, and the back foot he and the fire department worked together to popularize the relevant safety knowledge, full of positive energy.
No, people also appeared on the CCTV Agricultural and Rural Channel, through his conversation with reporters, everyone also felt Zhang's simple words and original intentions.
Such a grounded student Zhang accurately hit everyone's pursuit of "pyrotechnic gas", no wonder it is so sought after.
In fact, there are countless Internet celebrities like Zhang who exploded overnight. Coinciding with the day of the annual year-end inventory, let's take a look at the phenomenon-level Internet celebrities who are popular in 2021.
A red coat with shoulder-length short hair, with a sweet healing smile, made the post-90s CCTV beauty reporter Wang Bingbing almost overnight, like the neighbor's sister's sense of intimacy, but also made her become the "national first love" in the hearts of many people.
Her popularity has broken everyone's serious stereotype of CCTV reporters, and the title of "CCTV's most beautiful female reporter" is well deserved.
How popular is Wang Bingbing? 10 hours into a video website, the number of fans exceeded 1 million, the current cumulative number of fans is close to 5 million; a video playback, the cumulative number of 23 million.
However, many people think that Wang Bingbing's popularity is more due to her good-looking "face".
In fact, from the grassroots reporters to the top of CCTV, Wang Bingbing is not a "vase" that eats by the face, and the business ability is absolutely leveraged.
Graduated from Jilin University, Wang Bingbing, is a veritable bully, since entering the CCTV work in 2016, the Sino-Russian border fire, chagan lake winter fishing, Momog wetland protection wild white crane, Jilin snow and other scenes, can see her professional host figure, as a news person, she is undoubtedly qualified and dedicated.
People who have watched her hosting and explaining will find that Wang Bingbing can always use plain language to speak serious news very groundedly.
Broadcast current affairs news, dignified and serious; broadcast people's livelihood news, but also can be relaxed and lively, the style of changeable, she successfully let more young people like to watch the news.
What is valuable is that in the face of high traffic and high attention, Wang Bingbing can still maintain a sober cognition, feeling that he is still just a "social animal", the work is in progress, and the efforts are continuing.
Beauty and knowledge, cuteness and wisdom coexist, Wang Bingbing is not just an Internet celebrity so simple.
Similarly, a video of a red cloak galloping in the snow was sparked by He Jiaolong, deputy county magistrate from Zhaosu County, Ili Kazakh Autonomous Prefecture, Xinjiang.
In the video, she is cool and cool, calling for local tourism resources, not to mention that this heroic style is really a bit of the shadow of "Jade Jiaolong" in "Crouching Tiger, Hidden Dragon".
It is also this video that makes countless netizens feel moved by the great beauty of Xinjiang where He Jiaolong is located, and her number of fans has also risen all the way, making the post-70s deputy county governor a big Internet celebrity.
After becoming an Internet celebrity, He Jiaolong took a short video to introduce the beauty of Zhaosu, and also began to live stream goods, recommending xinjiang's good things to friends across the country, and the tip income of the live broadcast room was all used for public welfare and charity.
Nowadays, He Jiaolong's video account name has also changed from "He County Governor Said Zhaosu" to "Director He Said Yili", what has changed is the name, and what has not changed is the original intention of promoting Xinjiang's good mountains and good water, perhaps this is the reason why everyone really likes her.
Together with Wang Bingbing, Ding Zhen is known as the "new era traffic depression", which proves what is called "overnight fame".
Ding Zhen's popularity is a pure accident, a video of more than ten seconds, a Tibetan teenager with dark skin, clear eyes, and an innocent smile, so caught off guard.
For the public who see more oily flour "small fresh meat", ding zhen's wild, pure, original beauty makes everyone shine, compared to other traffic students, he is rare and clean in the circle, and even many stars have become his fans.
Everyone likes Ding Zhen, on the one hand, because he is really handsome. On the other hand, it is because after he became popular, he also really promoted and did things for his hometown.
Because of Ding Zhen, more and more people know about Litang, the search index about Litang has increased by 620%, and the tourism off-season has also become a peak season.
However, Ding Zhen, who became popular overnight, did not desperately consume his popularity, but became a state-owned enterprise employee with a monthly salary of 3500 yuan, five social insurances and one gold, and worked hard to learn Chinese and tourism knowledge under the company's arrangement, and was invited to participate in the United Nations "Defending Nature" activity and gave a speech.
Although in the days of popularity, Ding Zhen participated in live broadcast activities, variety shows, party celebrations, and also encountered doubts and criticisms, fortunately, he was still the simple teenager who thought of his pony in his heart, and was an ordinary person who worked hard.
Everyone knows that South Korea's mural village is a very famous Internet celebrity landmark, and Xiaotun Village in Hui County, Henan Province, has not only become an Internet celebrity punch card because of the hand-painted teenager Shang Qinjie, but even Hua Chunying, assistant minister of foreign affairs, has praised him.
Nezha noisy sea, Zhaojun out of the jam, the big haunting of the Heavenly Palace, houyi shooting sun... Various national tide comics were drawn on the wall by Shang Qinjie, and the images with Chinese characteristics such as the awakening lion and the phoenix were even more vivid.
In addition, well-known Japanese manga such as Totoro, Sky Castle, and Slam Dunk Master have also made his wall paintings more ornamental.
Until 2018, Xiaotun Village, which did not take off the hat of a poor village, also ushered in new opportunities because of Shang Qinjie's hand painting, and the characteristic wall painting attracted many tourists, bringing more business opportunities to the village.
Therefore, Shang Qinjie is also known as the contemporary "magic pen Ma Liang", this post-90s guy continues to help other places after helping his village, which is the positive energy Internet celebrity born under the red flag.
You may imagine that Wu Yuren, a retired physics professor at Tongji University who is less than 72 years old, can become one of the Internet celebrities of the year with a series of hardcore science popularization.
Professor Wu can always turn obscure physics knowledge into fun things with everyday tools, such as simulating the "Chinese Heavenly Eye" with an iron pot, demonstrating a Faraday cage with a colander, explaining cosmic rays with a broom... No wonder even the four-year-old doll is pushing her video.
And Professor Wu's short video platform account name is even more grounded - wu grandma who does not brush the question, which makes many student fans find resonance, coupled with interesting video content, so that her fans jumped to more than 4 million.
Now Professor Wu has taken the short video platform as his new platform and continues to popularize interesting physics knowledge. Some netizens said: If we could also meet such a fun teacher back then, I am afraid that the physics results would not be so miserable.
When it comes to fun, anti-fraud police officer Lao Chen must have the right to speak.
"Have you downloaded the National Anti-Fraud Center app?" This phrase, like a joint code, spread across major live streams and once became one of the top ten buzzwords of 2021.
And this sentence comes from the mouth of the anti-fraud police officer "Old Chen" Chen Guoping, who was originally a police officer of the Haigang Branch of the Qinhuangdao City Public Security Bureau, and became the focus of the topic because of a live PK with the anchor "Yuhuatian".
In the live broadcast, Lao Chen not only publicized the National Anti-Fraud Center App, but also brought this PK publicity method to more live broadcasts, thus "Please download the National Anti-Fraud Center App" The sentence has formed a burning trend.
All kinds of live broadcast materials have also been moved to major platforms, and the anti-fraud police officer Lao Chen and the anti-fraud center App are on fire.
Along with the popularity, the voice of doubt also followed, some people questioned Lao Chen's anti-fraud entertainment, and some people said that he should not wear a police uniform to broadcast live.
Looking back on his experience for a year, Lao Chen said that he had reached the peak of his life. Although the process has faced many criticisms, Lao Chen believes that the publicity has improved the anti-fraud awareness of the masses, and everyone knows that the National Anti-Fraud Center APP and the anti-fraud anchor Lao Chen have been very successful.
For everyone, the more Internet celebrities like anti-fraud police officer Lao Chen, the better, because the public's awareness of self-protection will become higher and higher.
No one expected that the top actress born in 2021 was actually a doll character in Disney - Ling Na Belle.
Some people say that her debut is the top stream, neither works nor talents, only people, all rely on marketing to reach the top of the top, was jokingly called "marketing coffee" by netizens.
But when you see her fluffy and soft tail wagging is almost cute, seductive this piece, Ling Na Belle can be considered to play clearly.
Cute looks, well-behaved and cute are the primary conditions for Lingna Belle to become a first-line Internet celebrity, and immersive interaction + personification performance is a must for her to become a "pro-girlfriend" of many fans.
Coupled with the dream linkage with the star, the proper configuration of the top-stream Internet celebrities, it is difficult to think of fire.
Lingna Belle's ability to carry goods is also a must, the surrounding shelves are robbed, the price of a doll is speculated to thousands, the price of the second-hand platform is more than a premium of many times, and the degree of sought-after even forces scalpers to shout "no goods do not shoot".
However, there are not many people, first There are Ling Na Belle accused of treating male and female tourists differently, with a very different attitude and double standard business; then there are fans who queue for two hours for birthdays, and the result is that the photo time with her is only a short period of 30 seconds, so that Ling Na Belle overturns again.
Although it has been repeatedly criticized, it does not delay everyone from continuing to be captured by her cuteness.
When it comes to the provinces that have been hacked the hardest in the country, Henan must raise its hand. However, in 2021, Henan Satellite TV quickly went out of the circle with programs such as "Tang Palace Night Banquet", "Lantern Wonderful Night", "Qingming Festival Fantastic Tour", "Dragon Boat Festival Fantastic Tour" and so on, raising its eyebrows and exhaling.
Several evenings like a "series" not only have a clear main line, but each unit has a unique theme.
Through the flexible image of the Tang dynasty maiden, the underwater dance "Prayer" perfectly echoes the famous painting, Henan Satellite TV not only ensures the national tide culture, but also combines high-tech such as AR and pushes it synchronously on multiple platforms.
The number of readers about Henan Satellite TV even exceeded 2.5 billion, and the hot search list remained high, and many netizens directly called "aesthetic online, cultural self-confidence".
Indeed, the "three-pronged approach" of culture + technology + marketing, the special programs have repeatedly brushed the screen, and it can only be said that Henan Satellite TV is too good and should be red.
Of course, not all Internet celebrities are positive red, and some people are the opposite, after all, black and red is also a kind of red.
A video called "Human High-quality Male Courtship" suddenly exploded, the man in the video spoke versailles in a sincere tone, the image of the white-faced oil head and the slightly cramped body movements, all made this man named Xu Qingen angry, almost set off a whole network imitation.
And one of his two-eight standing photo poses with a mobile phone has also attracted many stars to imitate.
After becoming famous, Xu Qingen took over the endorsement and opened a live broadcast, which was a proper top-notch posture.
However, what followed was also his black material, such as the monthly fee of the fan group of 25,000 yuan, the reporter's interview with an offer of 250,000 yuan, etc., and almost wrote the three big words of "cutting leeks" on the brain door.
Under this carnival of national trial and ugliness, it has also attracted the attention of the official media, and the CCTV network is even more directly afraid of "high quality or toxic traffic".
A farce is cool in just a few months, where there is high quality, it is clearly the IQ tax that slaughters everyone.
Andy Warhol once said that "it only takes fifteen minutes to become famous", in the era of traffic first and short videos bursting out, a sentence and a thing have the opportunity to make an Internet celebrity. However, a night of red and a night of coolness are also accompanied, today is still the peak is imminent, tomorrow will become yesterday's yellow flowers.
It can only be said that if Internet celebrities want to be popular for a long time, they can't just focus on the little traffic at the moment, and they need to be hard.
#Influencers#, #Inventory#, #2021 #
Author: Joe May
Editor-in-Charge: Seven Dreams