Bicycle companies display new products, new technologies, new materials He Junjie photo
Guangzhou, December 9 (Reporter Cai Minjie) China's bicycle exports showed a strong growth trend, and the industry gradually moved towards the middle and high end of the industrial value chain. Guo Wenyu, vice chairman and secretary general of the China Bicycle Association, said in a recent interview in Guangzhou that with the formation of new formats such as digitalization, networking and intelligence, the bicycle industry will lead the reengineering of the industrial ecosystem from various aspects such as intelligent research and development, manufacturing and marketing, and accelerate the transformation of industry digitalization and intelligence.
At the recent China Bicycle Industry Conference Fashion Trend Conference, the industry brands focused on the new products, new technologies and new materials in the bicycle industry. Among them, the popular trend of shared bicycles is highly integrated modular design, product intelligence, and accurate positioning.
The output value and output of China's bicycle industry have ranked first in the world for many years. According to statistics, China's bicycle exports showed a strong growth trend, and the export value of bicycles and parts in the first three quarters of 2021 reached 7.764 billion US dollars, an increase of 67.9% year-on-year, which is the highest growth rate in the past 5 years.
Among the six products exported by bicycle vehicles, the exports of "race bicycles" and "mountain bikes" representing high-end sports and high added value increased strongly, and the export volume increased by 122.7% and 50.6% respectively year-on-year. "Since the beginning of this year, the volume of export orders has increased by 1.5 times, and now, order production has been scheduled until next year." According to Huang He, manager of the product department of Guangzhou Yinsanhuan Machinery Co., Ltd., which focuses on sports bicycle manufacturing, the company's exports are more to Southeast Asia and South America. The company is optimistic about the sales market in the second half of the year and will increase the number of manpower to improve production efficiency.
In addition, the rapid growth of bicycle parts export orders is in short supply, of which the average unit price of medium and high-end transmissions is close to 50 US dollars, realizing domestic high-end transmissions going abroad.
"In the past, our transmission was mainly monopolized by some foreign companies, and in the past two years, we have organized industry experts to jointly carry out relevant research work and increased the intensity of research." Guo Wenyu said that at present, China's core components have made great progress in research and development and innovation, "now some of our high-end products, especially under the influence of the epidemic, these key parts and components enterprises in our domestic production can immediately supplement these production capacity, which has also played a positive role in the healthy development of our industry." ”
"Intelligent" is the key high-frequency vocabulary of the whole event. With the formation of new formats such as digitalization, networking and intelligence, China's bicycle industry is moving towards the middle and high end of the industrial value chain, arming all aspects of the industrial chain with digital engineering, leading the reengineering of the industrial ecosystem with intelligent transformation, and improving the product and brand value content by cultivating new technologies, new products, new formats and new models, extending to the middle and high end of the industrial value chain.
"With the vigorous development of a new generation of information technology, some new models and new formats have emerged in our industry, and our industry has rejuvenated its new youth." For example, Guo Wenyu said that the emergence of shared bicycles and shared motorcycles, as well as the new model of centralized charging and power exchange, are the results of the industry's embrace of a new generation of information technology.
Liu Suwen, chairman of the China Bicycle Association, introduced that the bicycle industry arms all aspects of the industrial chain with digital engineering, leads the reengineering of the industrial ecosystem with intelligent transformation, and enhances the product and brand value content by cultivating new technologies, new products, new formats and new models, extending to the middle and high end of the industrial value chain.
"2021 is a year of rapid change for the two-wheeled electric vehicle industry." Cheng Liang, general manager of the supply side of Hello Travel, said that from the perspective of the current situation of the industry, the current two-wheeled electric vehicle industry has problems such as low competition and low product innovation, and the digital transformation and upgrading of the entire industry is imperative.
At the product level, traditional electric two-wheelers have certain pain points in cycling safety, charging safety, anti-theft safety, etc. Cheng Liang believes that to crack these pain points, product intelligence is a way out, such as through the ability of software and algorithms, to achieve faster charging, longer battery life, to provide more understanding of users, service users of intelligent scene capabilities. (End)
Source: China News Network