A few days ago, the 19th Guangzhou International Automobile Exhibition came to an end. During the auto show, we were honored to have the opportunity to participate in the official Owners' Day event of GAC Acura. As a low-key luxury brand, Acura has its own unique positioning and proposition, and Acura car owners are also considered to be a group of low-key, but distinctive personalities, understand the car and love to drive the wealth class. Such a brand, such a group of car owners, in the luxury car market, is undoubtedly a unique existence, in order to understand them more deeply, we specially conducted in-depth communication interviews with several Acura fan owners, listen to the story of their relationship with Acura, and hope that their "emotional" experience with their own car will be helpful to you who want to become a car owner.
PART 01
Mr. Wen:
Post-80s Communications Industry General Manager RDX Diamond Edition Owner
Advocating performance, love self-driving, love to communicate with the low-key Acura iron powder
Mr. Wen is an RDX diamond version of the owner, enthusiastic, cheerful, good friends of him, as the president of acura golden harbor Guangdong car friends association, has a strong "influence" on the people around him, and has been using his love for acura, more like-minded people who love acura together, so that the community spontaneously organized by car friends is growing day by day. Therefore, his fate story with Acura is also more representative.
As early as 2008, there was an old Acura at home, and until now, when I own an Acura, it is also a kind of inheritance. Before Mr. Wen bought the car, he deeply understood the three major parts of Acura (engine, chassis, and transmission), and he was also full of confidence from understanding to use.
Mr. Wen believes that Acura is more in line with the character of Cantonese people, low-key, pragmatic, always silently do their own things, which coincides with Acura's pursuit of practical car building and focusing on product performance strength. In Mr. Wen's mind, his car RDX is definitely the most cost-effective in the same level, from the technical background to the handling experience, the RDX should be given.
When asked what it's like to drive an RDX, Wen Xian said: It's an addictive feeling, driving this car really has the feeling of not wanting to brake, and wanting to drive again, only people who really love driving can understand.
Based on his recognition of the brand concept and his love for the product, Mr. Wen has not only become the "organizer" of Acura's activities for riders, but also the "communicator" of Acura's brand culture. Under his influence, many riders actively participated in the official activities of GAC Acura.
At the Dream Raceway event held some time ago, Mr. Wen, together with these fans, personally experienced the excitement of high-speed cornering on the F3-level track, and also deeply appreciated the track genes and track culture of Acura.
At the traceability activity held by GAC Acura for car owners, when seeing the advanced intelligent manufacturing scene of a car "born" in about 60 seconds, Mr. Wen, who has been the owner of Honda and Acura for 20 years, also said: It is very shocking.
Mr. Wen firmly believes that when the owner and Acura meet, it is not only a sales relationship, but also empathy and appreciation for the same values. When talking about his expectations for the future, Mr. Wen hopes to see that through everyone's efforts, more people can understand acura's product strength, so that more people can love such a brand that advocates technology, performance and craftsmanship.
PART 02
Mr. Huang:
Post-90s Logistics Industry Partner RDX Smart Edition Car Owners
The young faction that grew up being planted by Acura pursued self-love modification
Mr. Huang is a post-90s, from Foshan, where the car culture is rich, he has learned about the Acura brand since he was a child, and Acura has always been quite weighty in his heart, so he bought the RDX Smart Edition early.
He believes that RDX whether it is handling, driving texture, four-wheel drive system is very excellent, the power system is strong, and the utilization rate of the transmission is very high, the four-wheel drive system power distribution is very reasonable when cornering, driving in the high speed, whether it is lane change or acceleration response is particularly fast, without delay, in addition to the auxiliary driving system is also quite practical.
After Mr. Huang bought RDX, he also quickly joined the group of car friends, met many like-minded friends from all walks of life, which made him gain a lot and had a new understanding of his car.
Mr. Huang believes that RDX has great potential, coupled with the blessing of four-wheel drive, let him step by step began to contact the modification, and now the power has been increased to 350 horses, after the news came out, let the riders surprised to find that the original RDX can still play like this, during the conversation, it was learned that Mr. Huang's goal is to upgrade the RDX to 400 horses, it can be said that this is to push the SUV to the extreme of performance, perhaps this is the charm of Acura, home: can be done at will, driving: can be unlimited passion.
PART 03
Mr. Cao:
Post-80s fast selling industry executive RDX drill edition car owners
Rationality does not follow the trend but is powdered by GAC Acura RDX circle
Mr. Cao is a post-80s fast selling industry practitioner, perhaps a professional relationship, he is more sensitive to data and peer comparison, in the car selection for up to three months of model horizontal comparison, including test drives, watch media evaluation and so on.
When the test drive finished RDX, the feeling of love at first sight, Mr. Cao said: "That feeling is not reflected through the data, the text in the evaluation article, when I personally experienced it, it was a completely different feeling, and I was amazed by its gentle and delicate driving experience." Then he directly booked the RDX diamond version that accompanies him now, Mr. Cao also frankly said that the people around him buy cars are bought for others to see, others say what cars are good to buy with the wind, there is no their own thinking, and Acura is a person who understands, a car that buys back to please yourself and accompany you to enjoy life.
During the conversation, asked whether RDX had an unforgettable experience, Mr. Cao began his memory talk: "Once I accidentally ignored that there was a T-shaped bend in front of me, which was faster at that time, and when the reaction came, I was already going to hit the steering wheel, and at that moment I thought to myself, this is bad, it may be out of control, but miraculously, the vehicle's four-wheel drive system keeps the vehicle's driving route, and finally let me safely pass the T-shaped bend." ”
There are many more such experiences, bringing together acura's advanced technology RDX, accompanying Mr. Cao and his family through many places, whenever the road is bumpy and complicated, it can always turn the bumps into a smooth road, so that the whole family can enjoy the travel pleasure.
Therefore, Mr. Cao must praise the handling strength of RDX, "RDX can make people with moderate driving level can be at ease, and even have the feeling of going to a higher level, so that drivers are full of unlimited confidence." It's not only a car full of sincerity, but it's also a member of my family, and the whole family loves it. ”
If the excellent performance of RDX makes Mr. Cao feel the hard core strength of GAC Acura as a "polytechnic man" and the feeling of several car owners' activities, it makes Mr. Cao, who is equally rational, experience the warm side of GAC Acura.
"When I wasn't an Acura owner yet, I used to attend official events from other brands, and to be honest, I didn't leave an impression. But after participating in the GAC Acura Track Day event this time, it is still unfinished, and even my friends around me are envious of me, and I can experience the thrill of the next track splitting. Mr. Cao recalled the activities he participated in in the past.
In addition, in this owner's day activity, whether it is visiting GAC Acura's smart base camp, seeing the car go off the line, or sharing car experience with other car owners and fans in the owner salon, Mr. Cao really has a feeling of "going home". Perhaps it is the addition of a variety of factors that makes Mr. Cao be circled step by step.
Mr. Cao finally said: In the past, for the car, he hoped to try more brands, but now he hopes to "one day Acura, lifelong Acura", because he knows very well what he wants, and the Acura he wants can be well satisfied.
PART 04
Mr. Chen:
Post-60s Merchant RDX Diamond Edition owners
Countless top players who read cars only give Acura 100 points
Mr. Chen, as the owner of the RDX diamond version, has been very fond of cars since he was a child, since he began to drive at the age of 18, he has been driving for 38 years, he can say that he has read countless cars in his life, bought the first car in his life in 1996, and has since started a variety of luxury brands, and finally fate has made it, choosing to let Acura accompany him.
Insiders look at the doorway, choose RDX, Mr. Chen almost did not hesitate, he said that the car is bought for himself, not bought for others to see, you have to like it. Car owners like Mr. Chen are obviously not "wealth people" in the simple sense, they are like Acura who are technically controlled, pursue the ultimate experience, and have strong personalized needs.
In-depth understanding of the Acura brand is because its children go to school in the United States, Acura's popularity in North America is high, so it began to pay attention to this low-key sports luxury brand, Acura's three major pieces naturally do not need to say more, Mr. Chen was amazed by this, said that buying Acura is to understand the car, this is true. And this set of four-wheel drive system can be automatically adjusted according to the road condition, so that he feels that the more he enters the bend, the more powerful it is, and it can give the owner confidence when cornering, confirming the sentence, which means where to play.
Mr. Chen has owned many four-wheel drive models, but he bluntly said that Acura's four-wheel drive system is now among the best in SUVs. Mr. Chen said that he had no fate with the BBA, played with cars for 20 years, and Acura Super Four Wheel Drive as the "King of Corners" made him rekindle his passion. In Mr. Chen's view, the RDX is within one million, and the same level of models (four-wheel drive, SUV) can be described as a sweep.
In addition, Mr. Chen believes that RDX is eye-catching, as well as its ELS® sound system, because Mr. Chen is a music enthusiast who has been immersed in the audio circle for more than 20 years and has studied it a lot. In his opinion, the sound quality of the Acura sound system is excellent, and he enjoys listening to music in the car. Buy Acura, you won't regret it, you'll love it more and more, Mr. Chen said.
In the era of Internet big data, Mr. Chen believes that maintenance and service are very important, and it is precisely Acura's "people-oriented" concept that is implemented very thoroughly and can give car owners a good sense of experience.
The spirit of craftsmanship is that it takes ten years of precipitation to exchange for all the blue seas and blue skies. Acura is just such a brand that quietly cultivates and constantly strives for breakthroughs in technology. Being able to gain the favor of a veteran player car owner like Mr. Chen is entirely the result of the accumulation of day after day of quality, dedication to performance and care for the owner.
GAC Acura booth Owner style display area
"The integration of people and vehicles" is the original intention of GAC Acura; "customer-centric" is gagac Acura's adherence; "luxury with performance" is GAC Acura's insistence. Although the time of meeting Acura is different for today's 4 car owners, they are all unanimous in their deep identification with each other at first sight and through the years.
Life is different, if everyone goes with the flow, then the final probability will be lost to the public, and how many people can stick to themselves in this era and maintain their original intentions. Acura has always insisted on an independent personality, and people who understand it naturally understand, needless to say. Perhaps this is the most fascinating thing about the Acura brand and its riders, who are all going the furthest with their original hearts.
END