There is such a family-owned enterprise in China, the identity of a foreign company has developed for hundreds of years, and its brand has been recognized by the domestic people as a Chinese enterprise, such as Cathay Pacific Airlines, which is the Swire Group controlled by the Schwarya family, why is this company mistaken for a Chinese company?
Chinese culture is profound and profound, and both invaders and foreign enterprises have always been assimilated because of their exposure to traditional folk culture, and the British Schwarya family, which has been in China for many years, is one of them.
People may not have much of a concept of the family, but the conglomerate they control is thunderous, most notably Coca-Cola, and Cathay Pacific is also the airline it controls, and the Taikoo Li commercial street in Chengdu and Beijing is the asset of the Swarya family.
In 1867, before China had come out of the historical stage of feudal society, the Shi Huaya family had already come to China to open foreign shops.
At that time, the main business of the Swarya family was to sell some imported goods and Chinese souvenirs, earning a high price difference from the middle, and the family's ruler Swair relied on Swire Foreign firms to transport Chinese silk and tea products to Britain and other regions.
Since then, Swire & Co. has risen rapidly in the fields of food production, ship shipping and other fields, and has a history of 144 years.
However, with the continuous changes in the domestic environment, Swire & Co. has gradually transformed its development model, and the company name has become Swire Group.
In 1946, the company established Cathay Pacific Airways, went to Hong Kong for many years to develop, until now, after the restructuring of domestic and foreign enterprises, Swire Group controls 70% of cathay Pacific Airways, and this airline has always been one of the more important Air China series enterprises in China.
It is worth mentioning that since entering the domestic development, Swire Group has been in power for 6 generations, and has been committed to the development and sales of food and beverages, and Coca-Cola is the main representative of them.
According to domestic statistics, Swire Group can get 20 billion yuan of revenue by selling Coca-Cola to China every year, and globally, Coca-Cola's total revenue is as high as 40 billion, which is equivalent to nearly 50% of the domestic consumer market.
However, Swire Group's development is not limited to the existing beverage and aviation markets, and it has once again determined the direction of development in the country's growing real estate business.
At the end of the 1990s, Swire Group began to invest in the domestic real estate industry, but the investment at that time was almost all smaller commercial projects, and it was not until around 2010 that the construction of Swire Group began to develop rapidly, such as Taikoo Li in Chengdu and Taikoo Li in Sanlitun in Beijing, all of which were invested and built by Swire Group.
It is worth mentioning that with the investment of the real estate industry, until 2018, Swire Group's real estate rental revenue reached 12 billion Hong Kong dollars, that is, about 9.6 billion yuan.
At present, the real estate business has become one of the pillar industries of swire group.
Some people may ask, there are many foreign multinational enterprises, why can Swire Group achieve such a large-scale achievement in China?
In fact, in addition to the long-term incubation of China's development, the domestic culture has been familiar, and Swire Group has a very good grasp of the development industry.
From the perspective of the main business of the company group, Coca-Cola belongs to the beverage products, not only in China, but also in the world are well-known brands, so the rapid rise in China is understandable.
Cathay Pacific Airlines, which has been established since the middle of the last century, was the weakest and backward stage of the development of the domestic aviation industry, and the existence of Cathay Pacific Airlines undoubtedly has a unique competitive advantage.
Finally, in the real estate field, seeing the improvement of domestic consumption level, Swire Group will choose to open a commercial street to obtain revenue and profit from the domestic consumer market.
Therefore, in general, the Swarya family will be able to make swire group develop well by accurately grasping the local development situation in China.
It is also through long-term low-key development that many companies under the Schwarzer family will be mistaken for Chinese companies, which is where the advantages of Swire Group's development lie.
However, strong competitors in the domestic industries such as Wanda, Dongpeng Special Drink and China Eastern Airlines have emerged, and whether the future development of the Shihuaya family can still be calm and unhurried is an unknown, do you have any different views?