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From September 23rd to 27th, the 17th China (Shenzhen) International Cultural Industry Expo Fair was held at Shenzhen International Exhibition Center. At this year's Fair, Foshan City continued to set up an independent pavilion, and was hosted by the Lunjiao Street Office of Shunde District, Foshan City, with the theme of "Jewelry Town, Yunsha Hometown", by displaying the culture and products of Lunjiao Jewelry and Lunjiao Xiangyunsha in the form of static and dynamic, interactive and experience, linking the resources of the Greater Bay Area and promoting collaborative innovation.
On the afternoon of September 23, a Xiangyun Yarn Fashion Show was held in the Foshan Pavilion of the Cultural Fair. Nanfang Daily reporter Ouyang Shaowei photographed
The government and enterprises work together to show the cultural and creative kung fu
As a national, international and comprehensive cultural industry expo fair supported by the state, the fair has always been an important platform for the display and transaction of cultural and creative industry exhibits and cultural industry investment and financing projects at home and abroad.
With the theme of "seizing the new opportunities driven by the 'dual districts' and jointly seeking the development of the Bay Area and forging ahead", this year's Fair created the Guangdong-Hong Kong-Macao Greater Bay Area Pavilion with an exhibition area of 20,000 square meters.
Among the Greater Bay Area Pavilions, the design of the Foshan Pavilion has the most Lingnan charm, and this is inseparable from the intention of the Lunjiao Street that hosted the Foshan Pavilion.
The Foshan Pavilion took "Famous Jewelry Town, Yunsha Hometown" as the design theme, and invited Zhou Shengsheng, Baofa, Jin Yafu, Foshan Shunde District Tianyi Singu Ecological Culture Investment and Development Co., Ltd., Lunjiao Shunxi Sunshine Factory, Guangdong Lunjiao Silkworm Seed Farm Co., Ltd., Foshan Xiugong Singzuo Xiangyun Yarn Garment Co., Ltd. and other units to participate in the exhibition, comprehensively displaying the two major cultural business cards of Lunjiao Jewelry and Lunjiao Xiangyun Yarn, through static and dynamic, interaction and experience, so that visitors can deeply feel the unique beauty of Shunde Lunjiao.
"This is the first time we have represented Foshan." Liang Yibin, rotating general manager of Providence, said that as an intangible cultural heritage, Xiangyun Yarn has regained its youth in recent years, and creative design is continuously giving Xiangyun Yarn new momentum for inheritance and development.
"This special Chinese-style evening dress has a strong sense of fashion." Standing in the exhibition area of the fair, Cai Min, chief designer of XiuGong, showed not only the use of Xiangyun yarn, but also the wisdom of its tailor-made and high-end stage evening dress design for more than 20 years.
"Cultural and creative products must have a strong interactivity, and Shunde Lunjiao has done a very distinctive job." Han Wangxi, the second-level inspector of the Propaganda Department of the Shenzhen Municipal Party Committee and the director of the Shenzhen Innovative and Creative Design and Development Office, who came to visit the Foshan Pavilion, praised the Foshan Pavilion and looked forward to strengthening cooperation with the Shunde government and enterprises in the Xiangyun yarn and jewelry industry.
Jewelry cultural and creative products displayed in the museum. Nanfang Daily reporter Ouyang Shaowei photographed
"Soft and hard gold" competes on the same stage
Lunjiao is located in the east of Shunde, bordering Panyu in Guangzhou, and is named after the plaque given by the imperial court during the Ming Dynasty as "Lunchang Zhijiao". Zhang Zhensun, a famous general of the Southern Song Dynasty and the Anti-Yuan Dynasty, Liang Tingnan, a historian and writer of the Qing Dynasty, and Qianliju, a famous Cantonese opera singer, are all from here; local delicacies such as Lunjiao cake and sheep-fronted roast goose are famous all over the world; the national intangible cultural heritage Xiangyun yarn has gone through 500 years without fading; the jewelry industry is booming and is a famous jewelry processing base in China.
More than 300 years ago, Lunjiao had already become acquainted with the gold jewelry industry; the famous Mingshi Garden in the late Qing Dynasty was owned by the owner of a jewelry store.
After more than 30 years of vigorous development of reform and opening up, Lunjiao has brought together Chow Tai Fook, Zhou Shengsheng, Baofa and other international well-known brand enterprises, and the Lunjiao jewelry industry has now formed a large-scale and intensive cluster with more than 100 enterprises, nearly 20,000 employees, and rough diamond processing imports accounting for nearly 70% of the country's share, becoming China's main jewelry processing base.
Jewelry on display in the museum. South + Ouyang Shaowei shooting
In addition to "hard" gold, Lunjiao also has a kind of "soft gold" known as the world's textiles - Xiangyun yarn. This national intangible cultural heritage has a history of more than 500 years. This unique fabric has once swept the Shanghai Beach of Ten Mile Foreign Company, and is showing the cultural confidence of Chinese on the catwalk of major international fashion weeks.
The profound accumulation of these traditional cultures has brought a steady stream of creativity to the development of the cultural industry of Lunjiao.
In recent times, the cultural development of Lunjiao jewelry and Xiangyun yarn has been colorful: on September 7, Xiangyun yarn successfully landed on the first China Service Trade Expo; on September 13, the country's first phenomenon-level masterpiece on the history of the development of jewelry and human jewelry civilization, and the large-scale jewelry culture series documentary "Walking Totem", premiered on the CCTV Science and Education Channel.
Entering November, the 2021 Xiangyun Yarn Fashion Culture Week will be grandly staged. According to the relevant person in charge of the Publicity, Culture and Sports Office of the Lunjiao Street Office, the organizers have received 380 high-level Xiangyun yarn fashion design works; in addition, according to the epidemic situation, the 2021 Jewelry Culture Consumption Exhibition is also under intense preparation, and will adopt an innovative mode of online and offline dual track and synchronous holding, and comprehensively promote the construction of Lunjiao's "Jewelry Town Yunsha Hometown" through jewelry stage, culture, tourism, and food singing.
Ye Shankai, secretary of the Party Working Committee of Lunjiao Street, revealed that Lunjiao will introduce high-end jewelry industry resources in the Bay Area with the opportunity of participating in the Cultural Fair, build an industrial cluster integrating design + digital intelligent production + finance + cultural tourism, and create a "Bay Area Jewelry Fashion Characteristic Town" with advanced manufacturing as the core, digital economy as the wing, and exhibition and sales culture and tourism as the body.
[Text/Photo/Video] Nanfang Daily reporter Ouyang Shaowei
【Author】 Ouyang Shaowei
【Source】 Southern Press Media Group South + client
Source: South+ - Create more value