On September 14, it landed on the Korean market, immediately topped the Korean iOS download list, and stabilized in the iOS best-seller list and Google Play download list TOP10 - this is probably one of the best gifts received on the first anniversary of "High-skilled Group".
As the "first domestic hot cool hand-made theme mobile game", "High-energy Hand-run Group" has contributed a lot of proud achievements to the innovative theme of hand-made games during the one-year operation of the online, the reservation before the public beta exceeded 3 million, the flow of water exceeded 100 million in 3 weeks of the launch, and it was recommended by the App Store for many times; and it became the first hand-made high-quality placement card game recognized by the industry, which has been recognized and loved by many users at home and abroad.
The data shows that after the launch of "High-skilled Hand Group", it covered a large number of pan-secondary users, the discussion of game topics was high, the number of Weibo-related topics read exceeded 200 million, and the number of Douyin plays was 2.14 billion; it attracted well-known voice actors and painters at home and abroad to Amway Games on social platforms; the number of Facebook fans in Taiwan service exceeded 80,000, and the number of Daily Service Twitter fans exceeded 50,000. It has gained a good reputation in the global distribution region.
On the one hand, this benefits from the dedicated operation of IP content by "High-skilled Hand Group", which has both breadth and depth - rhythmically updating game content, in-depth linkage of major well-known IP, and exploration of derivative fields. On the other hand, it is due to their overseas expansion under the escort of solid localization ability and distribution strength, and they have stepped out of the boldness and style of "the first domestic hot and cool hand-held theme mobile game".
Today, "High-skilled Hand Group" has ushered in its first anniversary. But its exuberant vitality, leadership and contribution to the category and industry are enough to let us see the operational possibilities of its second, third and even longer anniversaries.
Eye-catching globalization and refined operational strength
As the game has become normalized, the "High-skilled Hand Group" that has made a strong start to the national service naturally does not limit its vision to the mainland market - they aimed at globalization at the beginning of the project, and the overseas market path was quite cautious, but it was always a blockbuster to be listed in the online distribution area.
In April this year, the "High-skilled Hand Group" was launched in Hong Kong, Macao and Taiwan, quickly dominating the iOS download list in Macao and Taiwan, and won the top 2 of the iOS best-seller list in Taiwan and the top 3 of the best-seller list in Macao, and maintained it within the top 10 of the best-seller list in the two places for a long time. In Hong Kong, it also quickly entered the iOS double list and entered the top 10 of the iOS best-seller list for 6 consecutive days.
It is worth mentioning that during the operation of Taiwan Service, "High-skilled Hand Group" also launched a linkage with the local popular baseball team "Unified Lion" and launched a customized version of "Youji Miracle Girl", which initially demonstrated its understanding of users in different markets and its fine localization operation ability.
In June, all those who pay attention to the performance of domestic mobile games going to sea must have an impression, "High-skilled Hand Group" went to Japan, reached the top of the iOS free list TOP1 online, and occupied the top 10 of the iOS best-seller list for a long time, which was praised by countless industry insiders.
The Japanese mobile game market has a high threshold and mature users, which has always been recognized as a difficult overseas market area to overcome. With its professional localization and distribution capabilities, "High-skilled Group" holds a series of live broadcast activities of "Raw Broadcasting", links with the virtual idol "Kizuna AI", and finely localizes and optimizes the products for the Japanese market, so that the game can win when it enters the Japanese market.
In September, on the eve of the first anniversary of the national service of "High-skilled Hand-run Group", it landed in the Korean market, the number of pre-appointments exceeded 1 million, and it successfully topped the Korean iOS free list on the day of launch, and the author still maintained the top 10 of the iOS best-seller list and the Top 3 of the Google Play free list before the deadline. The power of globalization is evident.
As a representative product of domestic original two-dimensional dimension and the first domestic hot-handed theme mobile game, "High-tech Hand Group" can achieve breakthrough success in the global market, which is indispensable to the painstaking efforts and efforts of various publishers, and it is also the best proof of the research and development strength of Fox Studio.
The "hand-made charm" that runs through the game inside and outside the game
The high progress of the overseas market is inseparable from the expansion and precipitation of "high-skilled hand-run group" around the "hand-made charm" inside and outside the game. Rich and interesting game content is always the foundation for fully mobilizing player enthusiasm and ensuring the long-term operation of the game.
In mid-September, "High-Skilled Hand-run Group" officially launched the anniversary series of activities - opening with a new CG, rhythmically launching a new event plot "Red and Black Exotic", a new gameplay "Big Cat Run", a new hand-made "Tia" and "S-VIII" and other activities, refreshing the player's game experience.
Since its launch, "High-Skilled Hand-run Group" has been updated on a large scale once a month, through the launch of new manuals, plots, gameplay, and various limited-time activities, etc., to explore the depth of the game's content at a high frequency and from multiple angles to meet the diversified entertainment needs of players. This is also a big reason why the game can maintain its charm and continue to attract players to retain.
While concentrating on content, "High-skilled Hand-run Group" has also methodically broadened the breadth of IP during the year, exploring the boundaries of the game with the "hand-made charm" that runs through the game inside and outside the game.
Since February this year, "High-Tech Operator Group" has successively launched linkages with two heavyweight IPs, "Hatsune Mirai" and "Kizuna AI", and successfully attracted the attention of target users and pan-secondary users by launching limited game content such as linkage characters and skins.
On the occasion of the launch of the anniversary of the "High-skilled Hand Group" on September 27, the author found that there was an interaction with the world-renowned brand ASUS on the Weibo platform, which made people wonder whether the "High-skilled Hand Group" would carry out some kind of linkage with ASUS in the future. What kind of spark will ASUS's high-quality peripherals, mobile phones, computers and other products rub against games? Does this also indicate that "High-Skilled Group" will jump out of the pan-entertainment field and take a step to expand the influence of IP to a new circle?
At the same time, since it came from the tide play hand office, the "high-skilled hand group" has also returned to the tide play hand office. They opened a hand-made entity project around the "charm of hand-made", and joined hands with professional studios - in Chinese mainland and Yueguan Studio reached a long-term cooperation, and in Hong Kong, Macao and Taiwan, They reached cooperation with local black sheep studios, improving the upstream and downstream industrial chain of hand-made projects, and ensuring the professionalism and scale of hand-made physical planning.
At present, the main character "Youji" entity in the game of "High-Skilled Hand-Run Group" has been shipped and released, and the "Date Masamune" entity model has also been completed. On the occasion of the first birthday, I also received a gift from Yueguan Studio - "True Love · Dream Sound Ver. It is reported that in the future, "High-skilled Hand-run Group" will also promote the production of more character entity hand-made work, and plans to simultaneously launch game characters and physical hand-made, so that tide play fans can harvest double happiness at the same time.
In addition, "High-skilled Hand-run Group" has also created a variety of IP derivative content, such as eye masks, T-shirts, neck pillows and other physical peripherals, as well as the Q version of the moon more strips, etc., infiltrating the "hand-made charm" into all aspects of players' entertainment and life.
These creative contents and forms are the premise for them to build the diversified charm of IP with the tide play hand as a weapon. And we also glimpsed the vigorous vitality and infinite possibilities of IP from the rhythmic, vocal and planned content layout of "High-skilled Hand Group".
"High-skilled hand group", more than one year
The first anniversary of "High-Skilled Hand Group", but it shows us strength and potential, far more than the first anniversary.
As the first 3D hand-made high-quality card game in China, "High-skilled Hand-run Group" has released the charm and expansion possibilities of hand-made themes to the greatest extent through thinking and trying in the dimensions of the product itself, IP linkage, IP derivatives, etc., with innovative and interesting content.
On the occasion of the first anniversary, "High-skilled Hand Group" needs to stand at a new height, dig deep into the potential of IP, and lead and look forward to the prospects of products and categories.
On the product side, the characters of "High-Powered Hand-Run" are from completely fictional anime, light novels or game works, such as "The Road of Tantalus" and "Miracle Girl Youji", which makes the game have a high degree of freedom and possibility when introducing new characters. In the future, they will be able to bring players more popular characters, either well-known, or popular, or unique, or with historical and cultural connotations... Constantly raise the height of your own content.
At the brand level, in addition to the existing virtual idols and hardware products, solo Renaissance N3 T-shirt in cooperation with trendy label INK CHEN will be released in recent quantities. "High-skilled hand group" is also exploring and more hardware products, FMCG, automobiles and other diversified brands to carry out in-depth linkage, based on unique themes and settings, to give "high-skilled hand group" more possibilities, making this IP more imaginative.
At the level of globalization, the countries and regions that have been conquered so far are only part of the globalization of the "High-skilled Organization". In the future, with the deepening of the understanding of "High-tech Hand Group" about tide play and global market users, whether it is Southeast Asia, Europe and the United States, or more new markets that are already planned, they may achieve more eye-catching results by virtue of product globalization and refined operation capabilities, sending surprises and references to the industry and latecomers.
The first anniversary is a retrospective and a new beginning. The "High-skilled Hand-run Group" that handed over the eye-catching anniversary answer sheet still has a lot of imagination in the future. We also expect "High-skilled Hand-run Group" to continue to excavate and amplify the diverse charm of hand-made themes, and show us how it continues to run as a leader.