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A number of cultural and expo IP such as the British Museum participated in the fourth CIIE

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2021-11-05 16:40

As a focus of the newly created service trade exhibition area of this Expo, the cultural sector not only pays attention to the upgrading of industrial iteration, but also leads the trend of cross-border integration. In addition to a number of excellent cultural and creative companies such as cultural relics, artworks, and British Museum IP, intellectual property licensing institutions have also participated in the exhibition this time.

A number of cultural and expo IP such as the British Museum participated in the fourth CIIE

This pavilion is a booth jointly created by the British Museum and the Metropolitan Museum of Art. In addition to the booths of these previous themes, this year through the theme of "combining Eastern and Western civilizations", a culture called "Treating Things with Courtesy" has been created. You can see that whether it is a leather bag or a tableware on this side, the above elements are common to Eastern civilization and Western civilization.

A number of cultural and expo IP such as the British Museum participated in the fourth CIIE

The most prominent products in this area, the first to bear the brunt of this pair of small white shoes. This pair is the "Year of the Tiger New Year Series" created by "Butterfly" in conjunction with the Shanghai Museum and the Metropolitan Museum of Art. What's special is that the uppers are all embroidered with tiger heads. However, two different pairs of shoes, the embroidery pattern on them is derived from the tiger head of different museums. The meaning of this pair of shoes is also very good, symbolizing that we can be a tiger and a tiger, and next year the two sacred beasts in the East and the West can guard us safely throughout the year in 2022.

A number of cultural and expo IP such as the British Museum participated in the fourth CIIE

The Encounter at the Metropolitan Museum of Art is a combination of Eastern and Western civilizations. Overseas high-quality culture has been introduced into The Country, and through the memory of the country, a number of new national tide products have been created. This 1.5-meter sticker, the image on it is a very popular Kakaofriends in South Korea, a work completed by Yang Zhaoqun, a national intangible cultural heritage teacher, which integrates the paper-cutting process with the trend IP loved by the younger generation.

A number of cultural and expo IP such as the British Museum participated in the fourth CIIE

There is also a minion-shaped incense burner surrounded by some loose incense holes.

A number of cultural and expo IP such as the British Museum participated in the fourth CIIE

Mona Lisa also came to the scene of the Expo, which is the work of another intangible cultural heritage teacher, Yao Huifen, which very cleverly combines the Chinese Su embroidery process with Western artworks and comes to life.

It is believed that through the exhibition of these national tide products, a new generation of young people can better enter the intangible cultural heritage

A number of cultural and expo IP such as the British Museum participated in the fourth CIIE
A number of cultural and expo IP such as the British Museum participated in the fourth CIIE
A number of cultural and expo IP such as the British Museum participated in the fourth CIIE

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