Recently, the developer of the "Angry Birds" game rovio company was suspected of deliberately collecting the personal information of "Angry Birds" players under the age of 13, and Angry Birds became a terrifying bird. Rovio also sold the data to a third-party marketing company, which was sued by the U.S. Attorney General of new Mexico. This matter has been listed on the Sina hot list and widely read by the public.
Speaking of Angry Birds, it has been popular in China for a long time. In 2009, Angry Birds was first released on iOS and subsequently on other platforms. At that point in time, it was also the initial stage of development of domestic smart phones. At that time, "Angry Little Year" was one of the best. I think most people have played this game, right?
Although this incident was reported abroad, it was also an impact on the manufacturers operating "Angry Birds" in China. Although in China, the topic of collecting user information is not a new thing. However, the topic of children and minors has recently become very hot, and if it is not handled well, it will be more troublesome.
I just looked up the social number of "Angry Birds" and found that the most recent post was published on August 14. After the emergence of this public opinion crisis, the Angry Birds do not seem to have made too many crisis prevention methods.
Speed first principle this one, Angry Birds did not occupy. Other principles cannot be discussed. Then at this time, there is a message that there is a crisis impact on Angry Birds, and according to the current reaction methods of Angry Birds, it is easy to have a greater impact on them.
Without mentioning the possible loss of users, the loss of image alone is inevitable. As a game operator, on the one hand, in the crisis public relations treatment, there must also be relative emergency measures. After preventing the outbreak of the crisis, it is impossible to make a relative solution in time, which will have a certain impact on the enterprise.
Although "Angry Birds" was prosecuted abroad and exposed the suspected sale of children's private data, it is also necessary to have enough understanding of the crisis at home. For the game "Angry Birds", I don't know if everyone will play it in the future?