Attaching great importance to precision marketing Zouping Rural Commercial Bank's high-cost transfer work has achieved results

Public Network Poster News Reporter Zhang Yuhan Correspondent Liu Mingyue Reported by Binzhou

In 2021, Zouping Rural Commercial Bank formulated the "100 Days to Attack" activity competition, Handian Branch implemented the guiding ideology of the Party Committee of the Commercial Bank, closely followed the assessment orientation of the Business Development Department, and the president and acting supervisor of the branch analyzed the competition task indicators for the first time and strived to fully complete the competition task. The "100 Days of Attack" activity competition added a new high-cost certificate of deposit transfer low-cost index assessment, through the joint efforts of all the staff of the Handian branch, after the end of the competition, the task target was exceeded.

Attach great importance to and unify thinking. After getting the competition plan, Chen Bin, president of The Handian Branch, held a full-staff meeting, analyzed the necessity of turning high-cost to low-cost deposits from the perspective of deposit cost and business development, and asked everyone to unify their thinking, attach great importance to it, decompose the task into people, and stimulate the enthusiasm of employee marketing in combination with performance.

Analyze data, precision marketing. The acting director exports the maturity deposit details through the data platform system, screens out the maturity deposit details with a deposit period of three years or more during the competition, and lists the target customers, laying a solid foundation for the later telemarketing and SMS marketing.

Full force, comprehensive marketing. After unifying the thinking and drawing up the target list, the mature customer information is distributed to each employee, and all employees are required to carry out telemarketing before the expiration date of the customer's deposit, so as to remind the customer that the certificate of deposit is about to expire as the entry point, and invite the customer to the hall to handle the transfer business. At the same time, the lobby manager and the hall marketer actively marketed in the hall to guide customers to deposit low-cost deposits, high and low cabinet personnel to do a good job of one-sentence marketing, seamless linkage of each post, and not let go of every high-cost deposit in the hall.

Through the joint efforts of all employees, the high-cost certificate of deposit of The Handian Branch has achieved certain results in the transfer of low-cost deposits, but there is still a certain gap. In the next step, Handian Sub-branch will unswervingly implement the guiding ideology of the Party Committee of the Commercial Bank, closely follow the business orientation of the Business Development Department, continue to market high-cost certificates of deposit to low-cost certificates of deposit, and make every effort to expand low-cost deposits and promote the development of various businesses.