As a leading brand in the three electric industry and a model of ingenuity in China's manufacturing, Zongshen Vehicle actively responded to the call of "China Brand Day" and successfully held the "China Brand Day Zongshen Vehicle Brand Experience Officer Recruitment and Beautiful China Tour Launching Ceremony" on the day of the event, leveraging the "China Brand Day" national brand activity to show the brand charm of Zongshen Vehicles to the whole industry.
At last year's "China Brand Day" Cloud Summit, Zongshen won the "China Micro Vehicle Industry High-end Brand Award", which reflects the breadth of Zongshen brand coverage, user mental depth and brand comprehensive competitiveness, and confirms the importance and necessity of Zongshen always based on the century-old dream and precipitating the brand-name value management strategy.
Lead the high-quality development of the industry
Create a comprehensive industrial sharing platform
In this year's "China Brand Day" activity, Jia Yu, general manager of Jiangsu Zongshen Automobile Industry, described the significance of the launching ceremony in this way: brand is the common pursuit of enterprises and users, and is an important embodiment of the comprehensive competitiveness of enterprises and even the country. This launching ceremony will further consolidate the consensus of the brand development industry, effectively promote brand building to lead the high-quality development of the industry, and meet the new needs of people's travel life.
Jia Yu, general manager of Jiangsu Zongshen Automobile Industry
Talking about the development results of the past year, Mr. Jia said: In 2020, the group's micro-vehicle business will continue to maintain the first place in the industry in terms of total production and sales, foreign trade exports, and large customer business. Many honors are added to highlight the high-quality development of the Zongshen brand, and the private enterprises create polishing the national business card, laying a more solid foundation for the realization of the Chinese dream of the great rejuvenation of the Chinese nation.
In response to the national "double cycle" strategy, Zongshen has laid out overseas bases in Pakistan, India, Indonesia and other countries. During the 14th Five-Year Plan period, Zongshen plans to gradually increase to seven overseas bases, covering a population of 4 billion.
At the same time, Mr. Jia stressed that in the process of nearly 20 years of deep cultivation in the industry, along with the overall development strategy construction and new business development, Zongshen is currently entering a new stage of rapid development.
In the future, Zongshen will always focus on the strategic goal of laying out the first brand, the first sales volume and the first enterprise of high-quality digital micro vehicles, and achieve an industrial development scale of 5 million vehicles and 50 billion yuan by the end of the 14th Five-Year Plan, and Zongshen will focus on the four digital development strategies of digital technology research and development capabilities, digital intelligent manufacturing capabilities, digital intelligent marketing capabilities, and digital transportation and management capabilities. Establish a sustainable, extendable, scalable and operational industrial sharing platform for Zongshen Vehicles in the next ten or twenty years.
Record the beautiful moments of national brands
Let the world share Chinese brands
Subsequently, Zhang Song, general manager of Jiangsu Zongshen Automobile Industry Marketing, delivered an important speech and announced the official launch of Zongshen Vehicle's "Beautiful China Tour" activity. He introduced that the "Beautiful China Trip" is divided into six series of sub-columns: "The First Secretary of the Countryside", "China on Wheels", "Brave Climbing the Peak", "Urban Spirit", "Beautiful Countryside" and "Use Not Destroyed".
Zhang Song, general manager of jiangsu Zongshen automobile industry marketing
"The First Secretary of the Countryside" will travel to many former poor villages in China, telling the contributions and deeds of the party's grass-roots cadres to win the battle against poverty;
"China on Wheels" will take the rich ethnic minority culture as the clue, walk into the unique ethnic minority villages, experience and understand the national culture, and understand their life travel stories;
"Brave Climbing the Peak" will take cycling to the summit as the main story background, visiting ten famous mountains in the motherland, challenging natural dangers, and galloping to the top.
Commercial electric vehicle Zongshen vehicle yong climbing peak Taishan station @ Jiangsu Zongshen official video number
The "Beautiful Countryside" route will enter a beautiful countryside, interpreting the role of small vehicles from the perspective of people's rural life;
The "Use Not Destroyed" series will excavate the technical characteristics of the actual application of the product, make the product use scenario, and let people more intuitively feel the performance advantages of the vehicle;
"Urban Genie" is to go deep into the urban crowd, telling the living conditions of different urban people in ten cities, different ages, different occupations, understanding their lives, and the way they travel.
At the same time, Zongshen officially began to recruit Zongshen brand experience officer for the whole country, as long as there is talent, love travel life, good image, can sign up to participate, Zongshen will open the brand experience officer ultimate competition at the end of June, the winner of the top ten, heavy signing for Zongshen brand experience officer.
summary
In the face of increasingly fierce market competition, as the leading boss of China's third electrical industry, Zongshen has always believed that with the difference advantages formed by technology, in order to truly win a better future. In recent years, Zongshen has always focused on high-quality development, continuously met various market demands, strived to adapt to growing consumer demand, and did its best to pull the focus of the industry back to technology and quality.
It can be said that the Beautiful China Tour is not only a brand experience activity, but also an excellent stage for China Zongshen to show muscles to global consumers, and it is also the best evidence that Zongshen is committed to poverty alleviation, rural revitalization, the same frequency with the rise of the nation, and the resonance with the development of the country.
Standing on the special time node of "China Brand Day", when the manufacturing industry has once again become the focus of global competition, Chinese enterprises represented by Zongshen are using solid independent innovation to make high quality synonymous with Chinese manufacturing, and are erecting a weighty quality benchmark for the whole industry with the momentum of consolidating and moving forward.