Recently watched Xie Chunlin's "Do You Really Understand< Am I not a medicine god >? What else is there in the movie that is extremely frightening? 》
In this short video, Xie Chunlin analyzes the business knowledge contained in the film's protagonist Cheng Yong from nothing to entrepreneurial success.
He analyzed Cheng Yong's entrepreneurial activities from five aspects: users, products, marketing, channels and teams.
I would like to talk about my inspiration from the following aspects.
Often, because we have advantages or channels that others do not have, we can obtain cheaper product resources, from the perspective of low cost and easy acquisition, establish our own commodity library, and then go to sell this product, just like the Indian god oil that Cheng Yong began to sell in the film, there is a unique source of goods, but the sales revenue is average.
Here, Xie Chunlin proposed that the starting point of entrepreneurship is the pain point of users, not the needs of users.
We often see needs and pain points as the same, in fact, the pain points are not unmet needs, but the fear and fear of users.
Just like the example of thirst given in the short video, thirst is people's pain point, drinking water is the demand, of course, you can also drink Coke.
There are many ways to solve the problem of thirst, such as drinking water, drinking drinks, and even other ways to solve this problem.
There can be many solutions to a pain point, that is, a lot of demand will be generated.
Solving pain points is fundamental, and providing needs is the tool.
Find the pain points first, and then find a solution to the pain points. There are many ways to solve the pain points, and the appropriate solutions are useful.
In the film, when Cheng Yong first started selling drugs, he sold 5,000 yuan of drugs that cost tens of thousands of yuan outside to patients in the hospital, and no one bought the drugs he sold. Why, because there is no trust.
Later, he found the group owner of the qq group, and with the endorsement of the qq group owner, he brought more patients, and also brought more trust and trading.
Just like the current celebrity endorsement, the Internet celebrity economy is the specific manifestation of trust transfer.
So how do you build trust lastingly? In the video, Xie Chunlin analyzes the underlying logic of Cheng Yong's trust building.
One is to be really good to him, the second is to have the ability to be good to him, and the third is to always be good to him.
Trust needs to be maintained for a long time, especially when special circumstances arise. If you can't really think about your customers, the trust that you previously maintained will collapse at any time. And if you are still thinking about the customer when there are special circumstances, the customer will also return more trust to you.
Just like when Glenin encountered the situation in the film that the purchase price rose because of the procurement channel, Cheng Yong still insisted on selling the drug to the patient at the original price.
Trust deepened from here, and the patient really regarded him as a friend.
We have always felt that the mission, vision and values are told to large companies, and in the video, Xie Chunlin analyzed the mission, vision and values of Cheng Yong's team.
The mission of Cheng Yong's team is to save people, and with the mission, everything that everyone in the team does at every moment has a direction and meaning.
Cheng Yong's team's vision is not to be caught, but also to make some money.
The value of Cheng Yong's team is to save people's lives, win the seven-level floating massacre, I don't go to hell, who goes to hell? What do these two sentences mean? First, saving people is more important than making money, and second, it is possible to be arrested for doing this, as long as I can save people, I am willing to be arrested.
Mission, vision, values, has always been considered to be a vain thing, is the most easily overlooked in daily management, a small team of several people, practicing their mission to save people, is so real.
It is impossible to build a team with combat effectiveness with money, and only with mission, vision, and values can the strength of the team be brought together.
Here I think of the fact that someone once analyzed the reason why the Eighth Route Army was able to win the battle, and the difference between it and the Kuomintang troops was because the Eighth Route Army had a unified mission and values.
In the video, Xie Chunlin analyzed that when Cheng Yong rewarded the team, he wrapped a small red envelope and two boxes of medicines, and when he asked the male manager of KTV to sing, he gave a lot of cash. He said that when Cheng Yong rewarded the people in the team, the two boxes of medicines sent out were life-saving medicines that they needed, while what was sent to the male manager was money, which was needed by the male manager.
This reminds me of a real thing, in my original unit, there is a very skilled person who wants to jump from the unit to other units, wages, bonuses based on the company's salary system, it is impossible to give him too much, the boss also wants to leave him, so the boss said to him, help him publish papers in industry journals, give him a model worker, he stayed. In addition to material rewards, spiritual rewards can move people's hearts even more.
Seriously understand each person in the team, understand their real needs, and meet their most core needs, and there will be better motivation.
Give different people different ways of motivating, give them the incentives they need.
Tang monk Xitian learned from the scriptures, Cheng Yong sales team, 4 people, 5 people of the small team, everyone has advantages, but also have shortcomings, play everyone's advantages, know people to make good use, even if the small team, but also can do a big cause.
No matter how good the project is, it cannot touch the bottom line of the law, even if you have been canonized.
The above is a little inspiration for me to watch Xie Chunlin explain the business logic in "I Am Not a Medicine God".
Friends, do you have a different opinion?