The new Lincoln Navigator and American tennis star Serena Williams show their dynamism, inner strength and strength

· The new Lincoln Navigator has teamed up with American tennis star Serena Williams to help him navigate the multiple identities of a tennis star, a business elite and a mother

· Lincoln has launched a series of social media campaigns around Serena Williams to help prepare for the upcoming 2018 WTA World Tour in Indian Wells, which starts on March 5

· The new Navigator navigator has a leader's domineering appearance and open seven-seat space, a leading and luxurious driving experience, and a leading humanized technology and driver assistance configuration to recreate the peak experience of land travel

SHANGHAI, China, February 26, 2018 – Strength, explosiveness and style not only illustrate the brilliance of the new Lincoln navigator, Navigator, but also describe the famous American tennis star Serena Williams, affectionately known as "Serena Williams" by Chinese tennis fans.

As Lincoln's new brand ambassador, Serena Williams vividly demonstrated the outstanding appearance of this full-size luxury SUV and the powerful spirit it represents at the recently launched new Lincoln Navigatoravigator social media campaign.

Serena Williams, who has won 23 Grand Slams, is not only a great athlete, but at the same time, she also takes good care of her family and runs her own clothing brand. She's a regular on the big hits and passionate about public welfare – all of this she does is a race against time. John Emmert, Lincoln North America marketing manager, said: "Time is also extremely important for the owners of Lincoln Navigator Navigator, who need to find multiple balances in their busy lives and careers. Serena, on the other hand, shows us very well how she can maintain a perfect balance in her life. ”

Serena Williams has a long-standing love for lincoln navigator navigator, and her first car was navigator navigator, which she also nicknamed "ginger." Its ubiquitous sense of security and power is why Serena once again chose to become the owner of the new Lincoln Navigator navigator.

"I've always had a constant connection with Lincoln Navigator Navigator," said Serena Williams. "Owning my first car, the Ginger Man, was a big step in my life. I have a luxury car in the true sense of the word, it looks very domineering and makes me feel very secure. Today, I was thrilled to have the opportunity to relive that wonderful time with the new Lincoln Navigator, Navigator. Working with Lincoln is a very gratifying thing.

The first Lincoln navigator, the navigator, accompanied her for 8 years, after which she gave it to her niece. Today, the new Lincoln Navigator, Navigator, continues to support Serena's ability to switch between multiple roles at work and in life. "After becoming a mother, I spent more and more time in the car, and the new Lincoln Navigator, navigator, was like my mobile home. I took a conference call in the car to prepare for the day. In a way, it's like my daughter Olympia's little world – she sleeps peacefully in the car, enjoys it and depends on it. For me, that's the most important thing. I want to have the most comfortable driving environment and the most relaxed driving experience. There's no doubt that the new Lincoln Navigator, navigator, met all my needs, both on the field and at home. ”

"The luxurious feel of the new Lincoln Navigator, the navigator, is extraordinary, and it minimizes the fatigue I feel on the road. So when I show up on the field, I can make sure I'm in the best shape. Serena added.

The new Lincoln Navigator navigator has now landed at Lincoln Center across the country. The Premium Edition and the Lincoln President Series are available at a suggested retail price of RMB1,128,000 and RMB1,228,000 respectively.

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