From awakening to deep ploughing, in the intelligent cleaning track, Stone Technology is transforming from a "pioneer" to a "navigator".
Author/KimiMa
Produced/Newly Excerpted Business Review
"To be the best product of user reputation and pursue the ultimate product experience is an important goal of Stone Technology."
Chang Jing, founder of Stone Technology, used this sentence to describe the original intention of Stone Technology. However, it is not easy to win the general in the battlefield, and it is not easy to win the support of consumers for a long time in the intelligent cleaning industry, and it requires enterprises to have continuous innovation and unshakable hard power.
The new generation of stone self-cleaning sweeping robot G10S series, which is full of stone technology technology background, is the best embodiment of the competitiveness of the stone technology industry. The Stone G10S series has further improved in terms of sweeping function and algorithm system, while supporting automatic dust collection, only need to take out garbage 6 times a year, this technology brings users a better cleaning experience, and also won the 2022 Red Dot Design Award.
The G10S series of stone self-cleaning sweeping robots is another "technological peak" in the field of domestic intelligent cleaning. Among them, the stone G10S Pro is equipped with the world's first black technology - intelligent control lifting acoustic vibration floor wiping module, and adds AI structured light active ranging sensor and RGB camera, realizing the dual functions of ranging and recognition, and the robot's understanding of the environment is more comprehensive, and it can also complete the cleaning work more efficiently.
Just over a year after the last new product release, Stone Technology has brought about a major update of its products, which shows its high standards for products and high pursuit of consumer experience. In the relatively mature intelligent cleaning market, it can quickly grasp the pain points of users and give solutions with efficient technical strength, which also reflects the "hard power" of Stone Technology in the industry competition.
This spirit of user experience-centered and continuous study of technology is the "practice" of Stone Technology's "best product for users".
First, high-speed iteration, "strong" products
The back of the high-speed iteration of the product is the empowerment of stone technology to the intelligent cleaning track.
The "future story" of smart cleaning is also unfolding with the release of the G10S series. Integrate, reintegrate.
The G10S series of stone self-cleaning sweeping robots can be called a representative work of intelligent life. The seven-in-one high-energy base station makes the cleaning work in place in one step, and the cleaning steps are "fully automatic": automatic dust collection, automatic washing and mopping, automatic water replenishment, base station self-cleaning, automatic bacteriostatic, automatic drying and automatic water supply and sewage. In particular, the automatic dust collection function enables the dust collection design of the double fan, which has super suction and greatly improved the dust collection efficiency.
Cleaning ability is the core criterion for measuring the performance of sweeping and dragging robots, and the cleaning ability of the G10S series of stone sweeping robots has been further improved compared with past generations of products.
The G10S series has five times the air intake area of previous products, and with the strong wind force of 5100 Pa, it can efficiently suck away dust debris attached to gullies or carpets, making cleaning efficiency even higher. In order to solve the problem of cleaning the dead corners of the corners, the G10S series adopts a novel four-link structural design, which further refines the cleaning task through the side brush of intelligent dynamic speed regulation and the fusion judgment of multiple sensors.
The cleaning quality of the sweeping robot has also been improved again. Sonic vibration rubbing and active overburden strong rubbing, through the high-performance brushless motor to drive the mop cloth can reach 3000 times / min high-frequency vibration, can effectively disintegrate the ground stains, with 5100Pa large suction and omnidirectional floating rubber brush blessing, cleaning ability to a higher level. Ai obstacle avoidance 2.0 and intelligent control lifting module soft and hard combination, improve the robot's perception of the environment.
The upgrade of intelligent hardware has made a new breakthrough in cleaning capabilities, and the more cutting-edge algorithmic system also escorts more complex scenarios.
The new RR mason 9.0 algorithm system has been upgraded 180 iterations of OTA to date. The sweeping drawing mode adopted by T7 requires a relatively large time cost, while the T8 and G10S's rapid drawing function separates the drawing and cleaning, and the speed is 5-10 times that of the cleaning drawing.
In order to solve the problem of multi-storey mapping of duplex floors, the RR mason 9.0 algorithm system is also equipped with a 3D map function, which can memorize and 3D present 4 maps at the same time, allowing the cleaning to be completed with one click.
Within a month, Stone Technology released two new products in succession, T8 and G10S series, which are not only the gospel of consumers' smarter cleaning experience, but also another "bright sword" of Stone Technology in the smart cleaning track. What shines out is the ability of Stone Technology to change products in the short term and upgrade consumer experience, which also shows that Stone Technology has made painstaking efforts in consumer demands, dug deep into user pain points, and actively updated products to solve these problems.
Sharp blade out of the sheath, the highlight is also the innovation of stone technology - every time the new product is released, stone technology has brought "increment" to the product, followed up the research and development innovation according to the market trend, and made every effort to improve product technology and brand barriers.
Undoubtedly, Stone Technology is injecting a steady stream of creativity into the sweeping robot industry with higher-end technology and better product experience, and constantly breaking through the industry ceiling.
If in the past, stone technology, which will focus on research and development of strong technology and bring excellent experience to users, is the pioneer of intelligent cleaning, then stone technology that is now willing to tap consumer demand and promote the development of the industry with technological upgrading is more like a navigator.
The perseverance of the stone promotes the growth of stone technology and also promotes the upgrading of the intelligent cleaning industry again.
Second, dig deep into the pain points, intelligent cleaning "navigator"
Product upgrades in the short term are a challenge for enterprises.
This challenge is even more daunting on the smart cleaning track. Vertically, the intelligent sweeping robot has passed the dividend period of the product, and the technology of the entire industry is relatively mature, and it is difficult to have a breakthrough in the "cross-era" significance.
Horizontally, the battlefield of intelligent cleaning tools has long shifted from product quality to "price war", and more intelligent hardware companies are looking for product sales growth through marketing. For enterprises, it seems that seizing the space for technological growth to start further upgrading products is not a "cost-effective" thing.
On the other hand, for consumers, the experience of using the minutiae of the sweeping robot still needs to be improved. For example, the problem that the sweeping and dragging robot is not integrated enough will lead to the need for manual high-frequency cleaning of the dust collection box, and the need to pay attention to details such as water tank replenishment and mop cleaning.
In addition, the complex object structure also makes the cleaning of dead corners the biggest obstacle to the "full automation" of the sweeping robot.
To solve these problems, developers need to work hardware configuration and software systems. For the industry, such demand is "big investment" but "little return".
Stone Technology has become the "retrograde" of the industry.
The release of the Stone G10S series is Stone Technology's response to unnoticed consumer demand. The dust box that few people pay attention to has become a stage for stone technology to exert its creativity. In the past, the cleaning work after the work of the sweeping robot was a headache, and now there is a 2.5L dust bag, which only needs to be dumped 6 times in 1 year; at the same time, the E12 level of efficient filtration efficiency allows users to use it with peace of mind... These user experience nuances require a lot of market research.
And the "intimateness" of the stone G10S does not stop there. Behind the AI intelligent control of lifting, Stone Technology also added ultrasonic carpet recognition technology. This is because the carpet is cleaned directly, and the carpet will be soaked or soiled.
In order to solve this problem, the stone G10S added an ultrasonic carpet recognition sensor, with a mop cloth bracket that can be lifted, when encountering the carpet, the sweeping robot raises the mop bracket by itself, only vacuuming without dragging the carpet. At the end of carpet cleaning, the mop bracket will be lowered and the mop will continue to sweep, effectively avoiding the mop soaking the carpet.
Stone G10S is not only another peak of the strength of cleaning products, but also the best embodiment of stone technology research and development attitude.
Paying attention to the consumer demand that few people ask about and digging deep into the pain points of users is also the best embodiment of Stone Technology's user-centered approach.
The rapid change of products and continuous technological innovation are essentially benefiting consumers of the smart cleaning track. The realization of a function, accompanied by in-depth research on consumers in the early stage, continuous honing on the technical side in the medium term, and the process of organic combination with new products in the later stage, the developer's enthusiasm for product upgrades is enough to prove that "doing the best product for users" is not just an empty phrase.
While bringing better products to users, Stone Technology has also brought new confidence to the smart cleaning industry.
The long-term popularity of the science and technology innovation board is an affirmation of the outside world for "sweeping the floor". Although with the stock market shock, the stock price has fluctuated several times in recent months, in the annual performance forecast on March 17, most of the investment institutions expressed their affirmation - 13 institutions such as Guojin Securities and CITIC Construction Investment bought, and 5 institutions increased their holdings, 1 institution recommended, 1 institution highly recommended, and 1 institution was better than the market.
Focusing on market demand and breaking through the industry predicament, Stone Technology promotes the upgrading of this intelligent cleaning industry and is a well-deserved navigator.
This not only relies on the new products that are becoming more and more "powerful", but also relies on the hard power of Stone Technology to start with technology.
Third, clean the second half, technical high wall
Core competitiveness and brand barriers are the keywords of the second half of intelligent cleaning.
For the intelligent hardware track, the core competitiveness is closely related to market acumen and technical hardness. This is precisely the strength of Stone Technology. For the market, with the user as the core, Stone Technology can follow up with the needs of consumers in a timely manner, and the rapid replacement of products has also allowed it to gain a firm foothold in the market.
Technical hard power is the foundation of stone technology. As Chang Jing said in an interview: "Scientific and technological innovation enterprises also need to have some Buddha-nature, if it is too utilitarian, it is difficult to succeed", over the years, Stone Technology has been continuously cultivating on the road of technological research.
The eye-catching financial report figures are the "real money" of technology investment. In the first three quarters of 2021, the cumulative investment in research and development of Stone Technology reached 311 million yuan, and the investment in research and development increased by more than 80% year-on-year. In the third quarter of this year, R&D investment reached 112 million yuan in a single quarter, an increase of more than 65% year-on-year. As a smart hardware company, Stone Technology's technology investment is a leader.
The compact technology also makes the sales volume of Stone Technology at home and abroad "two blossoms". In the domestic market, from December 2021 to February 2022, G10 won the top 1 monthly sales of sweepers for three consecutive months, with a cumulative sales volume of nearly 200,000 units. Overseas market, in the first half of 2021, the overseas revenue of Stone Technology was 1.255 billion, an increase of 124.14% year-on-year.
It is worth noting that the average sales price of the G10 stone self-cleaning sweeping robot in January was 4023 yuan, which was 625 yuan higher than the average sales price of the second list. This means that in the high-end market, Stone Technology's brand products have won the favor of more and more consumers with more powerful and convenient functional experiences.
Such achievements are undoubtedly the greatest affirmation of Stone Technology, which has only been established for eight years, for its firm scientific and technological innovation and high-end positioning strategy.
The cultivation of technology is not only a promotion of the company itself, but also feeds the intelligent cleaning track.
Stone Technology's pioneering in this track starts from "let the sweeping robot learn to recognize the way", and for the first time, the "LDS lidar + SLAM algorithm" is applied to the sweeping robot on a large scale.
While sales and word of mouth are popular, the status of path planning capabilities in the smart cleaning track is constantly improving. The automatic dust collection system released this time is also a new challenge for intelligent cleaning products, and it can be predicted that more friends will pay attention to the field of automatic dust collection system.
Being ahead of the market and technology doesn't mean staying on the smart cleaning track. In the long run, smart hardware still has great potential, and veteran competitors and aggressive entrants are all challenges that enterprises face at any time. If you want to play the style and the level in this game, you need to build brand barriers and play a differentiated advantage.
Stone Technology's new products are the best proof of differentiation. Sound wave vibration rubbing the floor, ultrasonic carpet recognition are all original technologies of Stone Technology. The AI obstacle avoidance 2.0 and RR mason 9.0 algorithms contain the strong strength and many patents of stone science and technology researchers. While bringing a better experience to users, Stone Technology is also taking advantage of the chase and going further.
One signal is that the second half of the competition for smart cleaning is precisely the competition for technology. In the intelligent cleaning market where the basic functions have been perfected, who can first break through the technical barriers and realize industrialization, who can take the lead. The release of the G10S series is the "oath" of Stone Technology for the competition in the second half of smart cleaning.
Chang Jing, chairman and CEO of Stone Technology, said: Stone Technology is not a brand marketing company, we hope to be a "global high-end intelligent hardware enterprise", continue to invest in innovative research and development, break the shackles of technology is our constant direction. In the future, we will continue to improve our self-research strength and overall technical level, so that global consumers can see more "stone intelligent manufacturing" in the high-end market.
In the future, relying on the hard power of technology and based on the existing domestic and foreign markets, Stone Technology will become more and more courageous in the intelligent cleaning track, and sing all the way in the position of the leader.