On November 7th, Fonterra debuted the latest imported cold and fresh Anjia fresh milk at the booth of the Expo, and signed a strategic cooperation agreement with Hema and China Southern Airlines Cross-border Logistics to reach an agreement on the stability and freight rates of international cargo flights. The fresh milk has a short shelf life, is produced every Tuesday, flies directly to China on Wednesday, and can reach the consumer's table on Thursday, bringing more fresh and refrigerated dairy products to Chinese consumers.
According to reports, the fresh milk is one of the four products that Fonterra debuted at the Expo, with a shelf life of only 18 days, produced every Tuesday, flying directly to China on Wednesday, and reaching the consumer's table on Thursday. It is worth mentioning that this fresh milk has achieved zero time difference at the Expo "exhibits into commodities", and today it has been sold on the box horse shelves in Shanghai and Hangzhou.
It is understood that traditional milk bottles do not have anti-blue light function, energy from light will be absorbed by the molecules in vitamin B2 to produce free radicals, free radicals and fat and protein will react to affect the taste of milk. Anjia imported fresh milk packaging bottle has an exclusive shading technology patent, with a three-layer anti-blue light design, which can 100% block the energy in the light.
New Zealand enjoys some of the world's best-known prairie pastures and a high standard of "animal welfare". Fonterra Group is the dairy company with the highest market share in New Zealand. Advanced automation facilities, digital management capabilities, and scientific milk production make New Zealand grass-fed milk higher than other dairy products in vitamin D, vitamin E, β-carotene, etc.
It is understood that Fonterra has carried out in-depth cooperation with Hema since 2017, and its brand Anjia has exclusively customized the mental goods loved by users for Hema - Hema Daily Fresh Milk, shortening the shelf life of fresh milk to 1 day, and opening a new sales standard for refrigerated fresh milk in China.
The data shows that low-temperature refrigerated, pasteurized fresh milk, with its nutrition and health, has increasingly become the first choice for Hema users. In the past year, Hema's low-temperature fresh milk has increased by 10% year-on-year.
Xiao Lu, general manager of Hema Commodity Brand Center, said that "New Zealand fresh milk air delivery on the same day" is one of Hema's attempts in the global customization of imported goods. The batch of fresh milk began today and has been listed in 60 Hema fresh stores in Shanghai and Hangzhou.
Text/Beijing Youth Daily reporter Wen Jing
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